Video has certainly emerged as a top weapon for a business’s reach to a customer. Company brands in all industries use video today to generate leads and results, whether for product demos, raising a brand story, training documents, or even social media campaigns.

Making good video in bulk has always been a costly, time-consuming process. That’s changing, though, all thanks to the advancements of artificial intelligence, and the companies led by these AI technologies are reaping a significant competitive advantage.

AI Speeds Up the Entire Production Process

In the days gone by, someone had to work with a video editor and manually piece together videos, animate the sound, include the transitions, and hone all of the moments within a video. This process can take up to days or weeks, depending on the project. Many of these are repetitive jobs that are now taken over by the use of AI-powered tools.

They can more rapidly analyze the raw footage, select the best clips, discard silences, and edit a rough cut of the film. There’s a professional business video editing solutions provider that can now provide you with polished video content faster, without compromising the quality, using Artificial Intelligence. It is also important for businesses that require timely responses to market trends and need to publish content regularly.

Cost Efficiency Without Compromise

An in-house editing team is going to cost you a lot of money. Pay, software licenses, hardware, and training can really become expensive. A lot of businesses can’t afford to engage a full-time video team. AI tools allow a video editing company to achieve a similar quality at a lower cost.

The automated Color Correction, Background Removal, Subtitle Generation, and Scene Transition features of this software cut down the time spent manually on each project. Businesses don’t have to invest their budget only in the production of products, but also in strategy and distribution.

Consistency Across All Content

It’s easy to see that consistency is paramount for businesses that consistently create videos. AI tools analyze a brand’s visuals – colors, fonts, logo positioning, tone, etc. – and will consistently work with them in all videos.

An AI-powered video editing agency can ensure that there are dozens of videos that adhere to the brand’s guidelines. When hundreds of videos are coming through the workflow, an AI Video Editing Agency can be assured that they are following the branding.

This can help to establish trust with your audience and convey a consistent message about your brand. While there can be slight variations in human-edited data, AI systems operate on the same principles, without getting tired.

Smarter Content Repurposing

In today’s world of business, it is imperative that a business post video on various platforms, each of which has differing format requirements. A content-rich, long-form webinar must have short clips for LinkedIn, vertical reels for Instagram, and highlight segments for newsletters or emails. AI tools enable you to do this, reuse optimally and intelligently.

They locate the very interesting and engaging parts of longer video clips and automatically trim them for playback on systems. Businesses can now take advantage of such smart content multiplication in their professional video editing.

AI Enhances Creative Decision-Making

There’s an apprehension that AI will take over the creative aspects of video production. The actualities are other. AI takes care of repetitive tasks, allowing creative professionals to concentrate on storytelling, strategy, and innovation. With less time spent on the repetition process, editors have more time to consistently fine-tune the story, try out new methods, and make improvements.

Businesses see signs of change in video editing as AI takes over the job. It’s the combination of man and machine that is best.

Accessibility and Localization at Scale

Now, AI tools can automatically create accurate captions, automatically create a text transcription, and automatically translate subtitles into multiple languages. Global businesses can localize their videos in a quicker and more optimal manner in comparison to anything prior.

This is useful for reaching new audiences and regions and will ensure that your messages are getting to your wider audience. Accessibility features like subtitles also increase engagement for those not watching with audio. People who watch without sound (which is a lot of social media users) also watch with accessibility features in mind.

Key AI Features That Businesses Use Most

There are certain essential AI capabilities that businesses use across various sectors for efficient video production. The essential AI capabilities that businesses use for efficient video production across various sectors are a core set of capabilities. Some of the more popular features are:

• Automated scene detection and smart trimming that removes unwanted footage in seconds
• AI-generated subtitles and captions with high accuracy across multiple languages
• Automatic color grading and visual correction to maintain a consistent brand look
• Background removal and replacement without the need for a green screen setup
• Highlight reel generation that pulls the best moments from long recordings automatically
• Platform-specific reformatting that adjusts aspect ratios and lengths for social media channels

Conclusion

Using AI tools can be very beneficial, but they must be employed by seasoned professionals who know the tools and understand the narrative. This will make it easier for businesses to work with a good video editing service provider or a video editing company because they will not have to go through a step-by-step process to learn all of these new AI developments.

Those firms that do grab onto this trend will create improved content to deliver more often, and for much less money. AI is no magic wand for superior video editing. It frees up great video editing, and that’s something that makes a difference to companies that intend to grow.

The empty office Waterton House building will be converted into a new hotel

Travelodge has confirmed new hotel plans for Bridgend. The empty Waterton House office building at Waterton Cross will be converted to provide a 80-bedroom hotel.

It will be Travelodge’s 21st hotel in Wales. The building, around two miles from the centre of Bridgend, has been empty since 2022. The 23,300 sq ft building was previously occupied by Canadian headquartered IT and software development firm, CGI, which has consolidated its operations in Bridgend into a single building.

The freehold interest in Waterton House has been sold by an undisclosed private investor, represented by John James of the Cardiff office of property advisory firm Fletcher Morgan, to London-based property development firm Wavendon Land Ltd.

READ MORE: What should be the economic priorities of the next Welsh GovermentREAD MORE: Welsh construction sector has reported a fall in workloads

Wavendon Land, which will finance the repurposing of the building into a hotel, has entered into a long-term lease, believed to be 30 years, with Travelodge.

Work on the project, which has planning consent, will begin this month and will take around 18 months to two years to complete. Travelodge said its new Bridgend hotel will be refitted in line with its latest brand standards, transforming unused office space into a modern hotel.

It said this approach brings the building back into productive economic use, while avoiding the carbon impact associated with new construction.

The hotel will feature the brand’s popular 85 Bar Cafe.

Tony O’Brien, UK development director at Travelodge, said: “This is a great example of how we can sustainably grow by repurposing vacant buildings. Bridgend is a well-connected location, and this hotel will deliver high-quality, great-value accommodation for both business and leisure travellers.”

Tim Parker and Mark Stevens of Newport-based NP Linnells acted for Wavendon Land.

Travelodge operates more than 600 hotels throughout the UK, with a requirement to open more than 300 additional locations.

Bulkeley Hotel

Condor Hotels has acquired the historic Bulkeley Hotel in Beaumaris.

Prominently located on the seafront the listed property was originally built in 1832 as a Georgian showpiece by Sir Richard Bulkeley. It was commissioned to host the 13-year-old Princess Victoria during her visit to the Royal Beaumaris Eisteddfod and Regatta.

Marketing of the 43-bedroom hotel was overseen by Graham + Sibbald following the decision of longstanding owners Bernard and Carole Rhodes to retire.

The transaction was brokered by Martin Davis of Graham + Sibbald. Condor Hotels, is led by Yvonne Jackson, who brings a strong track record in the development and management of premium hospitality assets across North Wales and the rest of the UK. An Anglesey resident she is also a member of the North Wales Tourism Board.

The value of the deal has not been disclosed.

Wall Street and other global markets soared to fresh record highs this week as tech stocks rallied amid enthusiasm over AI. Billionaire American investor Paul Tudor Jones sees more room for the AI-fuelled bull market to run, while warning that the market downturn can be significant once it ends.

Big market crash coming?

Tudor said that markets have completed around 50 to 60% of the AI bull market, which now has another year or two to run. However, this comes with a warning. The market expert highlighted that while AI developments are still in their early stages, the ongoing times feel like the 1999 period – just before the dot-com share prices peaked in early 2000. Jones warned that once this ends, markets can see a strong crash, just like the one seen in the beginning of the century.

“Just imagine the stock market went up another 40%. The stock market GDP is going to probably be good lord 300%, 350%. You just know that there’ll be some … breathtaking kind of corrections,” he told CNBC.

Despite the caution, Jones said that he has made AI investments, without mentioning which AI stocks he purchased or when. “I am a macro trader, so I just buy baskets, and what I would simply say is, it’s a crazy, crazy time…I always love to find historical precedents,” he said. The American investor however highlighted that AI needs regulation by the government, as it can become dangerous to humanity if left unchecked.

Wall Street recorded strong gains earlier this week, with S&P 500 and Nasdaq surging to record highs as strong earnings from Advanced Micro Devices sparked a rally in chipmakers and other AI-related stocks. Japan’s Nikkei meanwhile skyrocketed 6% on Thursday to cross 63,000 for the first time ever. South Korea’s Kospi also hit an all-time high this week as an AI-powered rally in semiconductor stocks drove Samsung Electronics past the $1 trillion market-cap ‌barrier.
Back home, IT stocks saw a significant decline earlier this year as new AI innovations spooked investors about the nascent technology making India’s much-touted IT services companies obsolete. While analysts still argue the strengths and weaknesses of such worries, AI continues to evolve.
(With inputs from agencies)

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

India’s IPO pipeline has got a fresh boost, with market regulator Sebi clearing a clutch of public issues led by quick commerce player Zepto, setting the stage for one of the most closely watched new-age listings of 2026.The Aadit Palicha-led company, which recently converted itself into a public company from Zepto Private Limited to Zepto Limited, is preparing for a public market debut that could raise around $1.3 billion, or roughly Rs 11,000-12,000 crore, according to earlier ET reports.

If the issue goes through as planned, Zepto could become the youngest venture-backed Indian startup to hit the public markets, just four years after inception, at a time when investor appetite for consumer internet and platform businesses has returned after successful listings by companies such as Swiggy.

Zepto’s proposed fundraising is expected to include a sizeable fresh issue of around Rs 11,000 crore, along with an offer-for-sale by early investors, according to earlier reports.

The IPO comes at a critical time for India’s quick commerce battle, where Zepto is taking on listed rivals Eternal-owned Blinkit and Swiggy Instamart, besides newer entrants such as Flipkart Minutes and Amazon Now.
The listing will also significantly strengthen Zepto’s war chest. As of late last year, the company had around Rs 7,000 crore in cash, compared with roughly Rs 17,000-18,000 crore each with listed rivals Eternal and Swiggy.
Zepto had raised $450 million in October last year at a valuation of $7 billion, with the round including both primary and secondary transactions. Following that fundraise, the company sharply stepped up customer acquisition efforts, increasing discounts and removing platform fees in several markets as competition intensified.

The Bengaluru-based company had earlier shifted its domicile back to India from Singapore, a move increasingly seen among venture-backed startups preparing for domestic listings.

Investment bankers working on the issue include Morgan Stanley, Axis Capital, HSBC, Goldman Sachs, JM Financial, IIFL Securities and Motilal Oswal, according to earlier reports.

The proposed listing is expected in the July-September quarter of 2026, and could emerge as one of the biggest internet IPOs after Swiggy.

Zepto’s public market debut also comes amid a broader revival in India’s startup listing cycle. After a strong IPO market in 2025, several consumer internet and technology companies including PhonePe, Flipkart, Shadowfax, Shiprocket and Curefoods are also evaluating listings.

Apart from Zepto, Sebi has also cleared IPOs of Dhoot Transmission, Horizon Industrial Parks, Surgiwear, Crystal Crop Protection, and Hotel Polo Tower, adding further depth to the primary market pipeline.

Among them, Crystal Crop Protection, one of India’s larger crop solutions companies, and Horizon Industrial Parks, backed by institutional real estate capital, are expected to draw strong institutional attention.

SAN FRANCISCO — Anthropic’s popular AI assistant Claude faced significant disruptions Thursday, with thousands of users reporting elevated errors, login issues and failed generations across claude.ai and the API, marking the latest outage for the fast-growing artificial intelligence platform. While Anthropic’s status page showed partial recovery by late afternoon, many subscribers continued experiencing degraded performance during peak usage hours.

Downdetector and social media platforms including Reddit and X lit up with complaints beginning early Thursday, with reports peaking around mid-morning Pacific Time. Users described everything from “Internal Error” messages and extremely slow response times to complete inability to generate new conversations. The issues appeared most severe for Claude Opus and Sonnet models, though Claude Haiku also showed problems for some.

Anthropic’s official status page initially listed “elevated errors” on claude.ai and the API, later updating to note that a fix had been applied and success rates were returning to normal. However, many users continued reporting lingering problems well into the afternoon, suggesting the resolution was gradual rather than instantaneous.

Impact on Users and Businesses

The outage affected a wide range of users, from individual creators and students relying on Claude for writing and research to businesses integrated into workflows via the API. Developers reported broken automations, while content creators lost valuable time during peak productivity hours. Some paid Pro and Team users expressed particular frustration over the timing, noting that reliability has become a growing concern as Claude’s user base expands rapidly.

On Reddit’s r/ClaudeAI, threads filled with users sharing workarounds, complaining about lost progress on long conversations, and debating whether the issues stemmed from high demand or underlying infrastructure problems. Similar discussions appeared across tech forums, with many comparing the frequency of Claude outages to those of competitors like ChatGPT.

Anthropic’s Response

Anthropic has not yet issued a detailed public postmortem but updated its status dashboard throughout the day. The company typically attributes such incidents to “unprecedented demand” following major model releases or feature updates. In previous outages, Anthropic has offered usage credits to affected subscribers and promised infrastructure improvements.

This latest disruption follows a pattern of intermittent stability issues for Claude in 2026, even as the platform has seen massive growth in capabilities and user adoption. Analysts note that scaling frontier AI models while maintaining reliable service remains one of the biggest challenges facing companies like Anthropic.

Broader Context in AI Industry

The Claude outage highlights the growing pains of the generative AI sector. As millions increasingly rely on these tools for daily work, education and creativity, even brief downtime can cause significant disruption. Competitors including OpenAI’s ChatGPT and Google’s Gemini have faced similar complaints in recent months, underscoring that no single AI provider has achieved perfect reliability at scale.

Industry experts suggest the frequency of outages may increase before it improves as companies race to deploy more powerful models without fully stress-testing infrastructure under real-world loads. Users are advised to maintain backup tools and avoid depending on any single AI platform for time-sensitive work.

What Users Can Do During Outages

While waiting for full restoration, affected users can try these common troubleshooting steps:

• Refresh the page or restart the app multiple times.
• Clear browser cache or try an incognito window.
• Switch between Wi-Fi and mobile data.
• Check Anthropic’s official status page for updates.
• Use alternative models (e.g., switch from Opus to Sonnet) if available.
• Save important conversations frequently to avoid data loss.

For API users, implementing retry logic and fallback mechanisms in code is recommended for production applications.

Looking Ahead

As Anthropic works to stabilize service, attention will likely turn to any post-incident review and potential capacity expansions. The company has shown responsiveness in past incidents, often following up with credits and transparency reports. However, repeated outages could push some enterprise customers to explore multi-AI strategies or more established providers.

For now, Claude users are advised to monitor the status page and remain patient as engineers address the underlying issues. The incident serves as another reminder of how central — and sometimes fragile — AI tools have become in modern workflows. As demand continues to surge, reliability will remain a critical factor determining which platforms earn long-term user loyalty.

Multi Commodity Exchange of India (MCX) reported a consolidated net profit at Rs 530 crore for the March-ended quarter versus Rs 135 crore in the year ago period, implying a 291% YoY surge. The profit after tax (PAT) is attributable to the owners of the company.

The company’s revenue from operations in Q4FY26 increased by 205% to Rs 889 crore versus Rs 291 crore posted by the company in the corresponding quarter of the previous financial year.

The company’s board also recommended a final dividend of Rs 8 per equity share for the financial year ended March 31, 2026.

The bottom line grew 32% sequentially versus Rs 401 crore in Q3FY26 while the topline also grew 34% quarter-on-quarter compared to Rs 666 crore posted in the October-December quarter of FY26.

India’s largest non-agri commodity exchange incurred expenses of Rs 242 crore in Q4FY26 versus Rs 192 crore in Q3FY26 and Rs 153 crore in the corresponding quarter of the last financial year. The expenses in the quarter under review grew 26% QoQ and Rs 58% YoY.

The expenses were made on employee benefits, product license fee and finance cost, among other things.