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Exclusive | Kraft Heinz Strikes Deal With Disney to Supply Resorts and Tap Characters

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Mickey Mouse, meet Kraft Mac & Cheese.

Kraft Heinz KHC -0.08%decrease; down pointing triangle and Disney DIS -1.29%decrease; down pointing triangle struck a deal that gives the food conglomerate a foothold in one of America’s most enduring entertainment empires. Under the multiyear partnership, Disney will serve Kraft Heinz products at its properties throughout North America, and Kraft Heinz will be able to use Disney’s characters on some goods in stores.

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