Footasylum opens its fourth store in Wales

Its new store in Merthyr has created 25 jobs.

Leading footwear and sportswear retailer Footasylum has opened a new store Merthyr as part of its expansion plans. The retailer, whose key demographic are youngsters aged 16-24, has leased a 4,000 sq ft unit at Cyfarthfa Shopping Park.

The shop, which has created 25 jobs, is the Rochdale headquartered retailer’s fourth in Wales, alongside existing outlets in Wrexham, Newport and Cardiff.

The opening forms part of Footasylum’s ongoing expansion strategy, which focuses on prominent, high-footfall retail destinations. The Merthyr store is the latest in a series of recent openings, including Manchester’s Arndale Shopping Centre, Glasgow’s Silverburn Shopping Centre and Darlington’s Cornmill Centre.

Its store rollout programme is being supported with a new funding deal with HSBC, which will also increase its warehousing capacity. It has also entered into a strategic partnership with Trapstar, the British streetwear brand.

Hannah Mercer was recently appointed the retailer’s chief executive as it also focuses on international expansion in Central Europe and the Gulf states.

Shannon Osman, retail director at Footasylum said: “We’re incredibly excited to bring Footasylum to Merthyr Tydfil for the first time, expanding our reach and creating 25 local jobs. Cyfarthfa Shopping Park provides a great platform for us to connect with both new and existing customers while showcasing the mix of exclusive and third-party brands we are known for. We look forward to becoming part of the local retail community and welcoming customers through the doors of this fantastic new store.”

The retailer sells a mix of footwear, apparel and accessories through stores, websites, and a wholesale channel. Footasylum , which employs around 2,500 staff across the UK, was acquired by private equity firm Aurelius in 2022.