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Franchise hits keep falling flat, weighing on box office

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Franchise hits keep falling flat, weighing on box office
Why film studios keep betting on franchises

Moviegoers will find a wealth of familiar franchises on the big screen this year. It may not be enough to save the box office.

New entrants from popular film series dominate the movie slate in the next 12 months. The 2026 schedule features releases from Star Wars, Marvel, DC Comics, Toy Story, Super Mario Bros., Hunger Games, Scream, Scary Movie, Minions, Dune and Jumanji.

Intellectual property like these established franchises has long been an important part of Hollywood, but they are increasingly vital in 2026 as the theatrical industry seeks to break the $10 billion mark at the domestic box office for the first time since the pandemic.

But some big-name installments aren’t drawing the crowds they used to, and industry insiders worry the $10 billion benchmark may be beyond reach this year for a post-pandemic industry that has been rocked by production shutdowns, the consolidation of major studios and a shift in consumer viewing toward streaming.

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“The reliance on franchises has been a little trickier the last few years,” said Alicia Reese, senior vice president of equity research for Wedbush. “Yes, there’s a level of certainty … but it’s not a home run. It’s never going to be a home run from here on out, because people are pickier than they used to be. They know what’s coming. Word of mouth means more than ever.”

Since 2010, the top 10 highest-grossing films domestically have predominantly been franchise films, according to data from Comscore. During that time, between eight and 10 of the films released each year were a sequel, prequel or remake. The only outlier was 2020, when seven of the top 10 films were franchise-based, due to the number of films that were delayed during Covid shutdowns.

And, of course, a number of the original titles that broke into the top 10 have become franchises themselves in the last two decades. Look at “Avatar,” “Frozen,” “Zootopia,” “Inside Out,” “Secret Life of Pets” and “Ted.”

“Studios clearly feel that audience comfortability — with going to see a movie where they already, in some sense, know what they’re getting before they walk into the auditorium — is a bet worth making,” said Paul Dergarabedian, head of marketplace trends at Comscore.

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As studios lean into the safety of a built-in audience, box office sales become more reliant on the success of these franchise films.

Prior to the pandemic, during the span of 2010 to 2019, top 10 films represented an average of 30% of the total domestic box office annually. Outpacing the group was the 2019 calendar where these films accounted for nearly 40% of the annual haul. All 10 films that year were IP-driven, and nine of them generated more than $1 billion globally.

Post-pandemic, the average percentage that the top 10 films represent of the total annual domestic box office is 44%.

“I remember having this conversation the late ’90s,” said Eric Handler, managing director and senior research analyst at Roth Capital Partners. “The box office has for the last several decades been franchise-driven. That’s just the way it is. Why? It’s because when there’s familiarity with content, there’s a greater chance that people will show up because there’s an affinity towards a particular franchise and it’s already known.”

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Now, Hollywood is facing the harsh reality of what happens when franchises fall flat.

Great expectations

Two of the most anticipated films to hit theaters last year — Universal’s “Wicked: For Good” and Disney’s “Avatar: Fire and Ash” — underperformed expectations.

The first “Wicked” movie, released in 2024, tallied $475 million at the domestical box office and a little more than $750 million globally during its run in theaters. A year later, the second part of the duology collected just under $350 million from the U.S. and Canada and about $525 million globally.

Box office analysts attributed the smaller ticket sales to a drop in quality between the first and second installments. “Wicked” generated an 88% “Fresh” rating on review aggregator Rotten Tomatoes, while “Wicked: For Good” scored a 66% rating.

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“Avatar: Fire and Ash” had even bigger shoes to fill. James Cameron’s breakout hit “Avatar,” released in 2009, snared $785.2 million domestically and $2.1 billion internationally. It remains the highest-grossing film of all-time at the box office with $2.9 billion in ticket sales.

More than a decade later, “Avatar: The Way of Water” hit theaters, generating $688.8 million domestically and $1.6 billion internationally, bringing its total haul to $2.3 billion.

But when “Fire and Ash” hit theaters in December, consumer demand wasn’t nearly as high and the allure of Cameron’s ground-breaking filming techniques had worn off. “Fire and Ash,” which is still playing in theaters, has tallied just $378.5 million domestically and passed $1 billion internationally as of Sunday.

Wedbush’s Reese said part of the problem can be trying to mine too much from any one franchise.

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Take, for example, Disney’s Marvel Cinematic Universe. The film franchise has been a box office darling for nearly two decades, but struggled in the wake of the climactic “Avengers: Endgame” in 2019 to produce consistent quality sequels. At the same time, it flooded the streaming market with a dozen new television series.

“If you try to stretch it too thin and you don’t put the same level of attention to details that it’s not going to work,” Reese said.

There’s also risk in trying to broaden a niche interest into a global success, she said. Do filmmakers stay close to the original IP and play to its base, or do they shoot for a wider audience and a bigger splash?

Sandworms emerge on the desert planet Arrakis in Denis Villeneuve’s “Dune: Part Two.”

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Warner Bros. | Legendary Entertainment

Reese noted Warner Bros.’ new Dune franchise, starring Timothée Chalamet and directed by Denis Villeneuve, is a good example of a series that’s threaded the needle, landing with fans who already loved the books at the same time that it drew in new crowds.

“If it’s a good film, it’ll service that core audience and it might bring in some newbies and have that broader appeal,” Reese said. “But, if you try to get that broad appeal and you’re not servicing your core fans, they will turn against you. That will spell huge problems, because if they don’t like the film, everyone else is going to find out about it, and they won’t go either, right?”

More than a film

Since Covid shutdowns all but decimated the movie industry in early 2020, the number of films being produced for theatrical release has declined.

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As studios produce fewer films, they’re counting even more on what they perceive as the safe bets of tried and true IP.

In 2024, 94 movies were released in more than 2,000 locations, a 20% decline from the 120 wide releases in 2019. That decline was mirrored in the box office results, which were down about 23% from the $11.4 billion tallied in 2019.

In 2025, there were 112 wide released films, about 6.6% down from 2019 levels, but the box office still lagged more than 20%.

Hollywood analysts point to several factors to explain why the domestic box office continues to drag.

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There is a lack of theatrical content, particularly films that are in the mid-budget range — $15 million to $90 million. Most of these films, which tend to be dramas, comedies, romantic comedies and thrillers, have transitioned to streaming, as they are cheaper to make and help pad digital libraries with new content.

At the same time, consumers have become pickier about what they watch and the home entertainment space has advanced in a way that in-home technology makes staying on the couch easier.

Because of this, studios and theater owners have started “eventizing” film releases — promoting the films as must-see in premium large format theaters like IMAX, Dolby Cinema, Screen X or 4DX; selling specialty merchandise like popcorn buckets and drink sippers as well as limited-time food options; and hosting events associated with a film release like friendship bracelet making for the Taylor Swift concert film release.

Often, the films that are easiest to promote in this way are those that are based on known franchises.

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Last year, when “Downton Abbey: The Grand Finale” hit theaters, Alamo Drafthouse hosted fancy dress screenings, encouraging moviegoers to arrive in period-appropriate attire. The event included a costume contest and themed drinks and food. The theater chain has hosted similar events for screenings of James Bond and Star Wars films and will host one for the upcoming “Wuthering Heights” adaptation.

And these franchises aren’t just showing up in movie theaters. Many major film studios also have their own consumer product and experience divisions, which rely on theatrical content to not only sell merchandise but fuel theme park designs, live events and even cruise ships.

Fans of franchises are hungry for products that celebrate and show off their favorite characters or movie moments. This can manifest in the form of apparel, bedding, kitchen utensils and bumper stickers all the way to collectibles, luxury watches, electronics and seasonal products like ornaments.

Disney has built theme park lands, rides and cruise ship elements based on Star Wars, Marvel, The Muppets, Pixar films like Cars, The Incredibles, Toy Story and Monsters Inc., as well as Disney Animation properties like Frozen, Zootopia, Moana, The Lion King and the Little Mermaid.

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New Toy Story Land at Disney’s Hollywood Studio

Source: Courtesy Visit Orlando

Comcast’s Universal, too, has decked out its theme parks with its own properties — Jurassic Park, Minions, Secret Life of Pets, Dark Universe and How to Train Your Dragon — alongside licensed franchises like the Wizarding World of Harry Potter and Nintendo.

And beloved and well-tended-to franchises have staying power: The Star Wars franchise hasn’t notched a new theatrical release since 2019, yet it’s remained one of the top film franchises in the cultural zeitgeist, according to Fandom, the world’s largest platform for entertainment fans.

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Disclosure: CNBC and Rotten Tomatoes are divisions of Versant Media.

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Holiday park wifi specialist Infinium planning UK expansion after ‘seven figure’ River Capital investment

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Lancashire business plans national rollout of tech that is ‘fundamental evolution’ of its work

River Capital has backed Infinium Group in Preston.  Picture shows L-R:  Andrew Peters, Ben Gregory (River Capital) Peter Mills, Mark Borzomato (River Capital) & Mark Evans.   Picture:  Jon Super/UNP

River Capital has backed Infinium Group in Preston. Picture shows L-R: Andrew Peters, Ben Gregory (River Capital) Peter Mills, Mark Borzomato (River Capital) & Mark Evans(Image: Jon Super/UNP)

A wifi and IT provider to holiday parks and leisure venues has won a “seven-figure” investment to continue its UK expansion. Preston-based Infinium Group will use the backing from North West fund manager River Capital to scale up its EDGE platform and to “accelerate nationwide growth”.

Infinium was founded in 2002 by CEO Peter Miles and CTO Dan Massey and today designs, installs and operates wifi networks for holiday home and lodge parks. The River Capital investment will support the national rollout of Infinium EDGE, which Infinium says is a “fundamental evolution” of its business model.

EDGE lets park operators take wifi services to individual lodges and cabins. It says the systems allows small and mid–size operators to offer “robust, future proof connectivity to access enterprise grade wifi infrastructure without the burden of capital intensive installations”.

The Lancashire firm says there is a “substantial opportunity” for its to win new business at more of the UK’s 5,000 holiday and lodge parks, which encompass 438,000 pitches.

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River Capital’s investment is a combined package of equity funding from River Capital’s North West Equity Fund, alongside mezzanine debt from the new River Capital Mezzanine Fund. The investment will see Andrew Peters, former chief executive of Telefonica UK, join the board as chair, while leisure sector finance specialist Mark Evans will also join the board.

Mark Borzomato, CEO of River Capital, said: “Infinium is exactly the type of established, sector-specialist business we seek to support. Under the direction of Peter and Dan, the company has built a solid reputation over more than two decades, demonstrating deep technical expertise and strong customer relationships in a niche market – customer feedback as part of our commercial due diligence was exceptional. The EDGE solution addresses a clear market opportunity and positions Infinium to capture growth across a broader segment of holiday park operators. We are excited and look forward to working with Peter, Dan and the team.”

John Gray, investment director for the River Capital Mezzanine Fund, said: “This investment demonstrates the complementary nature of River Capital’s debt and equity suite of products. We view the core business as a solid foundation, with the EDGE opportunity representing a highly attractive growth driver—an outlook supported by due diligence confirming strong market appetite and a highly capable management team.”

Paul Billingham and Greg Rawsthorne of Knight Corporate Finance advised Infinium management on the transaction and also provided commercial due diligence support. Mike Murphy (Weightmans) provided legal support for River Capital Private Equity and Denise Walker and Joanna Sproson (Glenville Walker) for River Capital Mezzanine.

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Financial and tax due diligence was led by Rowan Porter and Michael Spencer (MHA), and management due diligence was led by Paul Quinn (Quinn Partnership). Legal support for management was provided by Richard Robertson of Napthens.

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Earnings call transcript: Borouge Q4 2025 sees strong revenue growth

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At Close of Business podcast February 4 2026

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At Close of Business podcast February 4 2026

Isabel Vieira and Elisha Newell discuss Business News’ recent corporate finance feature.

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Massive Parkside scheme approved for 1.6m sq ft of logistics and manufacturing space in ‘manufacturing heartland’

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Second phase of former colliery site transformation praised as ‘truly transformational’

Aerial view showing how the whole Parkside development will look once completed, including the second phase on the left

Aerial view showing how the whole Parkside development will look once completed, including the second phase on the left(Image: Local Democracy Reporting Service)

Councillors have approved the second and larger phase of the regeneration of Parkside Colliery in Newton-le-Willows.

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Parkside Regeneration, the joint venture tasked with delivering the redevelopment of Parkside Colliery, has welcomed approval of the company’s hybrid application for the scheme’s larger second phase.

At its meeting on Tuesday night, St Helens Council’s planning committee resolved to grant detailed consent for enabling and infrastructure works, with building designs to be dealt with under a future reserved matters application. A further 1.6m square feet of logistics and manufacturing space can now be developed – subject to the discharge of a Section 106 agreement and planning conditions – alongside more than 800,000 square feet already consented for the scheme’s first phase.

“This has been a complex process and I’m grateful to all the parties who have helped shape a compelling application, particularly the St Helens Borough Council planning service, whose guidance and support has been invaluable,” explained John Downes, executive chair of developer Langtree, one half of the project joint venture with St Helens Council.

“We’re on site with the clearance works for the project’s first phase and this consent will give added momentum to our work on local supply chain engagement, labour recruitment and schools engagement. It’s particularly pleasing to see our extensive investment in public open space and landscaped trails given detailed consent.

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“Phase two will give the project a different complexion, with the addition of manufacturing space. This will boost the variety, type and earnings potential of jobs on site and enable occupiers to tap into another facet of the area’s skills-base. St Helens, and Newton-le-Willows in particular, is a manufacturing heartland and the perfect place to bring advanced manufacturing and engineering jobs.”

The scheme’s second phase is expected to add around £70 million per annum to the borough’s economic output.

Cllr Richard McCauley, cabinet member for regeneration at St Helens Council, said: “The Parkside Regeneration is a truly transformational development that has been decades in the making and it will generate lasting opportunities for the people of Newton-le-Willows, St Helens borough, and for the wider Liverpool City Region as its forms a core part of the LCR Freeport.

“The phase two development shows a continued commitment to social value, ensuring residents and businesses in our borough will directly benefit for generations to come, alongside the inclusion of measures to protect local communities and the environment. Approval of the Parkside Regeneration phase two application is a major step forward in our support for a strong, thriving, inclusive and well-connected local economy, as outlined in our borough strategy and inclusive growth strategy, and I am excited to see the development progress.”

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Parkside sits within Liverpool City Region Freeport, which offers occupiers a wide range of tax benefits, of particular attraction to manufacturing companies with capital-intensive fit-out requirements. The new Parkside Link Road takes vehicles efficiently onto the national motorway network and to the port of Liverpool via Junction 22 of the M6 and via the M62.

The first of a planned series of ‘meet the buyer’ events was held in the autumn for local sub-contractors keen to supply the site as building work ramps up. More than 80 interview sessions were conducted at the event, which was held at the Brewdog Stadium, for work relating to the forthcoming groundworks for phase one development at Parkside. The successful bidder is expected to be announced imminently.

Almost 200 firms are registered with the project, with support provided to applicants with regards to main contractors’ pre-qualification requirements. Any business still wishing to register can do so via https://parksidem6.com/local-suppliers/

Spawforths is the planning consultant for the scheme, with Curtins advising on highways, Chroma as project managers, Fletcher Rae the architects and TPM Landscape the landscape architects. Cundall are the structural and civil engineers.

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New water regulator plans for Wales

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A new regulator to replace Ofwat in Wales would require UK Government approval

(Image: PA)

The Welsh Government has published major long-term plans for stronger regulation of the water industry. The plans would mean setting up a new dedicated Welsh economic regulator for water in Wales, which would replace Ofwat.

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It would require legislation and an updated framework designed to encourage investment, protect the environment, and deliver a water system that works for Wales.

It comes after a catalogue of sewage scandals and mounting public anger over water companies’ performance led to a major review which called for oversight of the industry in Wales and England to be completely overhauled.

The government consultation document makes clear that for its plans to happen it would need the UK Government to agree to devolve further powers to Wales – something which the current administration has come under fire for refusing in other areas such as justice.

READ MORE: More business rate relief for hospitality firms in WalesREAD MORE: It’s wrong to caricature Welsh firms as being too cautious when it comes to growth finance

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There needs, it says, to be “hard decisions”, including investment and changes to infrastructure which will “exceed what customers can reasonably afford”.

The long-term strategy to deliver the plans forecasts legislative change would happen between 2026 and 2028-29.

There would then be a new Welsh economic regulator and system planning function for water from 2028 until the early 2030s with an economic regulator for water set up and operating from the mid 2030s onwards.

The 88-page paper says despite investment improvements need to happen.

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“Wales now faces a new reality. Climate and nature emergencies, alongside persistent challenges, demand urgent action,” says the report.

“The water system designed for a different time no longer meets the needs of our people, our environment, or our economy.

“We have made good progress but people across Wales are rightly concerned about sewage discharges, outdated infrastructure, and the condition of water in their communities. We cannot stand still. It is time for fundamental reset.

“Improving the health of our rivers will require action across the whole water environment.

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“Pressures from land use, agriculture, and the way organic materials are managed once applied to land all contribute to the condition of our catchments.

“We are therefore taking a whole-system approach, ensuring work to change water governance in Wales is aligned with wider action to address nutrient pollution, strengthen accountability, and restore trust that the system works in the public interest.”

The report says the following measure need to happen:

  • A separate regulator for Wales. This would “strengthen public confidence and support long-term investment in infrastructure and environmental protection”;
  • a clear, long-term strategic direction that articulates national priorities, sets interim targets, and provides a framework for delivery across sectors;
  • a change from a “fragmented and process-heavy planning towards a coherent, outcome-focused system”;
  • a longer-term integrated plan covering water resources and water supply, drainage and wastewater, and environmental water quality to inform investment priorities and to provide clarity to the wider system, for example land use planning; and
  • working with the water industry to reduce inappropriate materials entering their network such as wipes, sanitary products, cotton buds, fats, oils, and greases by preventing these items from being flushed or poured away. Reducing this burden on water systems protects the environment, lowers maintenance costs, and strengthens resilience, helping communities enjoy cleaner, safer, and more reliable water while supporting more stable and potentially lower bills.

The report says any reforming governance, enforcement and monitoring in Wales will be a “complex and interdependent process”.

“It will begin with a comprehensive review of existing frameworks to identify gaps, overlaps, and areas of weakness. This will be followed by engagement across government, regulators, industry and civil society to design a system that reflects Welsh values and priorities.

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“Throughout effective engagement with the UK Government will be essential, particularly during the period when regulation of Welsh water companies continues through the new UK Government water regulator, until the Welsh regulator is established.

“The process will then move forward through legislative and operational change, coordinated with the establishment of the new Welsh regulator, with regulation of Welsh water companies continuing through the new English regulator until the Welsh regulator is in place,” it says.

It however says that changes could lead to “confusion, resistance, or unintended consequences” and the reforms could be seen as “punitive or overly centralised”.

Afonydd Cymru, which represents river trusts in Wales, told the BBC the proposals provided “a beacon of hope” but urged the government to act quickly.

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Chief executive Gail Davies-Walsh said: “It must be remembered that it is just a consultation at this stage and nothing yet is set in stone”.

She added that the “thorny question of funding was not resolved either”.

Interim chief executive of water regulator Ofwat Chris Walters said: “This Green Paper sets the framework for the future of the water sector in Wales, which we welcome. The creation of a dedicated regulator for Wales will strengthen scrutiny and accountability within a framework designed specifically for Wales, marking an important evolution in how companies will be overseen going forward.

“As the Welsh Government develops the regulatory new body, we remain committed to the delivery of our core functions and are already working closely with Welsh Government, Defra, Natural Resources Wales and other regulators to ensure that the sector moves towards a more integrated and resilient future.

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“Our 2024 Price Review approved record investment in Wales- more than £6.3bn- which will enable major improvements for customers and the environment by 2030.”

Derek Walker, Future Generations Commissioner for Wales, said: “This needs to be a wake-up for the water industry and is an overdue opportunity to fix the problems of the past and become a clean water abundant nation. Welsh Government has acted decisively, and we now need to make sure that securing healthy waters for Wales is a priority for the UK Government and the next Welsh Government.

“Everything must be done to ensure the transition to a new body happens without delay to deliver long-term environmental recovery and affordability, alongside strengthened compliance and regulation.

“Any investment in the water system must work urgently to restore nature, support food production, improve climate resilience and deliver new housing and infrastructure as we protect the long-term health of our rivers, seas and the water that’s essential to life.”

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Deputy first minister Huw Irranca-Davies said: “Our ambition is clear and bold: clean and thriving rivers, safe and high-quality drinking water, fair and affordable services, and modern infrastructure ready for the future. We will strengthen accountability, rebuild trust, and create a system that is simpler, stronger and more transparent.

“Wales now faces an urgent reality. Climate and nature emergencies, ageing infrastructure, and public concerns about water quality demand decisive action. The system we have today was designed for a different era. It is time for a fundamental reset.”

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EU ‘open-minded’ on UK customs union talks, commissioner says

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EU ‘open-minded’ on UK customs union talks, commissioner says

Brussels would be willing to discuss closer trade ties with the UK, including the possibility of cooperation on a customs union, a senior European commissioner has said, signalling the clearest openness yet from the EU to re-engage with Britain.Speaking to the BBC

after high-level talks in London, Valdis Dombrovskis, the European Commissioner for Economy, said the EU was “ready to engage with an open mind” if the UK wanted to explore deeper economic alignment.

His comments come amid growing pressure on Labour to reconsider its stance on a customs union with the EU, as businesses and some MPs argue closer ties could help offset global trade uncertainty.

Dombrovskis also said the EU and UK could remove “most” food checks between Britain and the bloc if agreement is reached on aligning sanitary and phytosanitary rules, potentially easing one of the biggest sources of friction for exporters since Brexit.

The commissioner was speaking following meetings with senior UK ministers, including Chancellor Rachel Reeves, European trade commissioner Maroš Šefčovič, and cabinet ministers Peter Kyle and Nick Thomas-Symonds.

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The group, informally dubbed the “Quint” by diplomats, is intended to meet regularly to coordinate responses to a rapidly shifting global trade and security environment. While it is not formally tasked with renegotiating Brexit arrangements, its creation signals a renewed willingness on both sides to cooperate.

At a public event alongside Dombrovskis, Reeves said stronger UK-EU ties were becoming increasingly important as “we are sliding towards a world where the rules are less clear”, pointing to heightened geopolitical and trade tensions.

A customs union would eliminate tariffs on goods traded between the UK and the EU and significantly reduce border bureaucracy. However, critics argue it would restrict the UK’s ability to strike independent trade deals, as Britain would be required to align with the EU’s common external tariff and trade policy.

Labour’s election manifesto ruled out rejoining the EU customs union or the single market, and also rejected freedom of movement. However, senior figures have increasingly acknowledged the economic case for closer alignment, with Foreign Secretary David Lammy previously suggesting a customs union could support growth.

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Asked directly whether the EU would welcome talks on a customs union, Dombrovskis stopped short of a commitment but said: “We are ready to engage with an open mind and seek those areas of cooperation.”

He added that the EU was also open to discussing alignment in specific single-market areas, while stressing that full single-market membership would require acceptance of the four freedoms, including freedom of movement.

On defence, Dombrovskis said the EU remained open to further discussions on UK participation in the bloc’s €150bn Security Action for Europe (SAFE) defence loans programme, after talks stalled last year over limits on British firms’ involvement.

“We know the prime minister has expressed interest in returning to this issue, and there is certainly openness from the EU side,” he said.

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Progress has been stronger in other areas. Dombrovskis confirmed talks on a youth mobility scheme were “very advanced”, and said a forthcoming food standards agreement could eliminate most border checks, provided the UK aligns with EU rules.

The Liberal Democrats, who have long backed a customs union, welcomed the comments as a turning point. Treasury spokesperson Daisy Cooper said the EU’s stance was “a significant moment the government simply cannot afford to ignore”.

The developments come against the backdrop of escalating global tensions, including US tariff threats and renewed uncertainty over international trade rules, which both London and Brussels see as strengthening the case for closer cooperation.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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Citizens upgrades Airbnb stock rating to Market Outperform on hotel expansion

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Dowlais shares delisted following combination with Dauch

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‘SaaSpocalypse’: What is Anthropic’s newest AI tool and what are the consequences for global tech companies?

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‘SaaSpocalypse’: What is Anthropic’s newest AI tool and what are the consequences for global tech companies?
The software sector was jolted overnight with what analysts are calling a “SaaSpocalypse” — a sudden and severe selloff triggered by new artificial intelligence tools unveiled by US AI startup Anthropic. The episode has sharpened investor fears that AI is no longer merely helping software companies but may now begin replacing them.

So, first, what exactly is this new tool?

Anthropic has expanded its enterprise AI platform, Claude Cowork, by launching 11 new plugins aimed at automating a wide range of professional tasks. Claude Cowork is an agentic, no-code AI assistant built for corporate users, allowing companies to automate workflows without writing software. The new plugins are designed to handle tasks across legal, sales, marketing and data analysis functions. The most recent addition is Anthropic’s Claude Legal agent, which can perform routine legal work such as document and contract review, and compliance checks.
Anthropic has said that the tool does not provide legal advice and that all AI-generated outputs must be reviewed by licensed attorneys. Even so, the breadth of automation signals a step change in how much white-collar work AI systems can now perform.

Also read: Rs 1.9 lakh crore SaaSpocalypse for IT stocks explained: What it means for investors

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Why is it worrying for tech companies?

At the heart of the market reaction is a growing concern that AI could fundamentally reshape the competitive landscape for software and IT services companies, eroding both profitability and market position.


“The fear with AI is that there’s more competition, more pricing pressure, and that their competitive moats have gotten shallower, meaning they could be easier to replace with AI,” said Thomas Shipp, head of equity research at LPL Financial, which has $2.4 trillion in brokerage and advisory assets. “The range of outcomes for their growth has gotten wider, which means it’s harder to assign fair valuations or see what looks cheap.”
Industries once considered relatively safe from AI disruption, including legal services, data analytics and customer suppor are now firmly in the crosshairs. If AI can automate these functions, the massive IT services industry built around delivering them could face existential challenges.Jefferies was among the first to label the market reaction a “SaaSpocalypse”, noting a rapid shift in sentiment from ‘AI helps these companies’ to ‘AI replaces these companies.’ Jeffrey Favuzza from Jefferies’ equity trading desk described the mood as outright panic. “Trading is very much ‘get me out’ style selling,” he said, according to Bloomberg.

What were the repercussions?

The consequences were swift and broad-based. A Goldman Sachs basket of US software stocks plunged 6%, its biggest single-day fall since April’s tariff-led selloff, according to Bloomberg. Financial services stocks were hit even harder, with an index tumbling nearly 7%.

In India, IT stocks suffered their worst single-day selloff in recent memory on Wednesday, with the sector losing Rs 1.75 lakh crore in market value as investors fled amid fears that artificial intelligence could make traditional software and IT services obsolete. Persistent Systems shares crashed over 6%, while heavyweight IT stocks, including Infosys, LTIMindtree, Coforge, TCS, Mphasis and HCL Tech tumbled 4–6% each. Wipro and Tech Mahindra fell around 4%. The combined market value of Nifty IT index stocks plunged from Rs 31.75 lakh crore to Rs 30 lakh crore.

The selloff was not confined to India. Wall Street’s tech-heavy Nasdaq fell 1.4% on Tuesday, with software stocks shedding approximately $300 billion in market value. Global giants were also hit hard: London Stock Exchange Group Plc fell 13%, Thomson Reuters Corp. plunged 16%, CS Disco Inc. sank 12%, and Legalzoom.com Inc. plummeted 20%.

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JPMorgan said the ongoing generalist money outflows are triggering knee-jerk selling, amplified by index-arbitrage basket trades, programmatic de-grossing, cross-correlation factor contagion and a vacuum in passive liquidity. The bank noted that it had flagged the risks of extreme bullish positioning in AI well ahead of time. As far back as late 2022, JPMorgan had warned that AI technology would “evolve at the speed of light” and could surprise investors with the pace and scale of its capabilities.

Concerns around AI-led disruption have been building for months. Anthropic’s initial release of the Claude Cowork tool in January had already heightened investor anxiety around software sector risks. Other technology launches have added to the unease. Video game stocks were caught in a selloff last week after Alphabet began rolling out Project Genie, which can create immersive worlds using text or image prompts.

Also read: Infosys, Wipro, TCS and other IT stocks tumble up to 7%. Here’s why

As fears of AI-driven disruption spread, analysts say the coming months will be critical in determining how software and IT companies navigate this complexity. But for now, the “SaaSpocalypse” has delivered a shock to the markets.

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(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Canadian miners flock to ASX

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Canadian miners flock to ASX

Canadian resources companies are increasingly eyeing the Australian stock market’s investor base and capital pools after eight new North American outfits debuted in 2025.

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