The second Trump administration has been marked by blowback to diversity, equity and inclusion (DEI) programs across American companies. It’s a welcome change, according to XX-XY Athletics CEO Jennifer Sey, who calls such programs and hiring practices “excessive.”

“Excessive focus on DEI, whether it’s through hiring practices or public marketing, actually can have an adverse effect on [a] company’s performance,” Sey told Fox News Digital. 

“It’s not so fashionable anymore… [Companies] are responding to both Trump and the administration and their push and the executive orders, but they’re also responding to the public and where popular opinion is, and people are rejecting these DEI programs,” she continued.

Gravity Research reported in November that “the term ‘DEI’ fell 98% across Fortune 100 communications.” The report analyzed more than 1,000 corporate documents from January 2023 to May 2025.

NIKE’S DIVERSITY INITIATIVES UNDER EEOC SCRUTINY FOR ALLEGED DISCRIMINATION AGAINST WHITE WORKERS

XX-XY Athletics CEO, Jennifer Sey, calls out “excessive” diversity, equity and inclusion (DEI) programs across companies in America that were eliminated under President Trump’s second term. (Christian Alminana/Getty Images / Getty Images)

“Executive teams are happy to abandon these programs. They’re a distraction from the business,” Sey added. “It’s all the training around diversity that people have to go through. It’s the interview process that focuses on anything other than just straight-up merit. It’s a distraction from the business. And at the end of the day, the values that the executive teams and the CEOs do have to make money for the company… That’s their fiduciary responsibility.”

“When they’ve got employees training all day about diversity, they’re not focused on making [a] great product and marketing that product. So, I think [companies are] actually relieved to de-emphasize all of this and walk away from it,” she added. 

WENDY’S TO CLOSE HUNDREDS OF RESTAURANTS AS COMPANY LOOKS TO FOCUS ON VALUE TO BOOST SALES

The beginning of the second Trump administration marked the end of diversity, equity and inclusion (DEI) programs across companies in America – a hiring practice that this CEO called out as “excessive.” (Getty Stock Images / Getty Images)

Upon taking office again, President Donald Trump signed executive order 14173, titled “Ending Illegal Discrimination and Restoring Merit-Based Opportunity” – which ordered the heads of all executive departments and agencies to “combat illegal private-sector DEI preferences, mandates, policies, programs, and activities.”

According to Gravity Research, 40 corporations “made public DEI changes” after Trump’s second inauguration, and The Conference Board also found at America’s largest firms, use of the “DEI” acronym dropped by 68% in 2025 compared to 2024 filings.

It was also reported that “33% [of companies] stopped using the term equity altogether,” while “53% of S&P 100 companies” adjusted how DEI efforts were communicated in 2025 annual report filings when compared to 2024.

That didn’t necessarily mean, according to the report, that they were abandoning DEI altogether, but rather “limiting or reframing public disclosures around their diversity initiatives.”

SUPER BOWL ADS GO PATRIOTIC AS BUDWEISER, PEPSI AIM TO WIN BACK AMERICAN CONSUMERS

President Donald Trump pointing at a rally. (Joe Raedle/Getty Images / Getty Images)

The retired gymnast went on to recall the Bud Light marketing failure to use transgender influencer Dylan Mulvaney for an ad campaign in 2023 as an example, citing the company’s attempt to use “wokeness as a marketing strategy.”

“It backfired immensely,” Sey said. 

The company has done more traditional, humorous ads in recent years meant to appeal to men, such as its Super Bowl ad this year featuring Peyton Manning, Post Malone and Shane Gillis.

Sey added, “If you want to be woke and that’s who you’re appealing to, that’s fine. Go after it if you think that’s going to satisfy your business goals… If you are going after a much more conservative customer and express that through your marketing and that’s half the country – you can build a successful business on that. But when we’re talking about large brands like Target and Bud Light, I think they do have an obligation to rise to the highest common denominator and focus on the product and unifying values… It shouldn’t just fall prey to cultural whims all the time,” she continued.

TARGET CUTS 500 JOBS, INVESTS MORE MONEY IN STORE STAFFING

A Target employee pulls red shopping carts into a store in New Mexico. (iStock / iStock)

“[People] want optimism, they want unifying, optimistic values expressed in the brands that they’re buying,” the athletic brand builder added. 

It’s not complicated, she said, for businesses to simply focus on finding the best employees to “deliver the best results.”

Target and Anheuser-Busch did not respond to Fox News Digital’s request for comment.

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Australian talent continues to dominate American screens, red carpets and social media feeds in 2026, with actors, musicians and influencers from Down Under ranking among the most recognizable and followed figures in the U.S. entertainment landscape. From blockbuster leads to award contenders and massive online presences, Aussies have solidified their influence in Hollywood and beyond.

Drawing from Instagram follower counts, Golden Globe nominations, AACTA wins, Google search trends and media coverage, here are the 10 most popular Australian celebrities captivating American audiences this year:

1. **Chris Hemsworth**
The Marvel Cinematic Universe star tops lists with his 58.3 million Instagram followers and enduring appeal as Thor. Hemsworth’s fitness brand Centr and family-man image keep him relatable, while recent projects maintain his box-office draw in the U.S.

2. **Margot Robbie**
The Barbie and Wolf of Wall Street alum remains a Hollywood powerhouse, frequently topping “most Googled” and sexiest celebrity rankings. Her production company LuckyChap Entertainment and consistent award buzz cement her as one of the most bankable Australian exports in America.

3. **Nicole Kidman**
With multiple Golden Globe and Oscar nods over the years, Kidman’s work in prestige TV like Big Little Lies and recent films keeps her prominent. Her elegance and longevity make her a staple on U.S. red carpets and in awards conversations.

4. **Hugh Jackman**
The Wolverine icon’s charisma spans Broadway revivals and films like The Greatest Showman. Jackman’s global fanbase and frequent U.S. appearances ensure he ranks high in popularity polls and search interest among Americans.

5. **Troye Sivan**
The singer-songwriter and actor boasts 15.6 million Instagram followers and crossover appeal in music and fashion. His creative direction roles and queer icon status resonate strongly with younger U.S. audiences.

6. **Jacob Elordi**
The Euphoria and Saltburn breakout earned dual Golden Globe nominations in 2026 for supporting and lead roles. His rise from Australian TV to Hollywood heartthrob status has made him a breakout favorite among Gen Z viewers.

7. **Rose Byrne**
Nominated for Best Actress in a Musical or Comedy at the 2026 Golden Globes for If I Had Legs I’d Kick You, Byrne’s comedic timing in films like Bridesmaids and TV roles keep her a beloved figure in American comedy circles.

8. **Rebel Wilson**
The Pitch Perfect star’s vibrant personality and diverse projects, including directing and producing, maintain her visibility. Her social media presence and body-positivity advocacy contribute to strong U.S. popularity.

9. **Sarah Snook**
The Succession alum received the AACTA Trailblazer Award in 2026 and remains a critical darling for her nuanced performances. Her work in limited series and films draws consistent praise and attention in the U.S.

10. **Liam Hemsworth**
Chris’s brother stays relevant through high-profile relationships, modeling and acting gigs. His presence at events like the Australian Open 2026 and ongoing Hollywood projects keep him in the public eye.

These celebrities reflect Australia’s outsized impact on American pop culture. Actors dominate due to Hollywood’s global reach, while musicians and influencers leverage social media for massive followings. Recent events like the 2026 Golden Globes (with multiple Aussie nominees) and AACTA Awards highlighted their ongoing success.

Rising stars like Yerin Ha, Lila McGuire and others signal even more Australian talent on the horizon. As U.S. audiences embrace diverse voices, Aussies’ blend of charm, talent and work ethic ensures their popularity endures.

Major League Soccer kicks off its 2026 campaign with a blockbuster matchup as Los Angeles FC welcomes defending MLS Cup champions Inter Miami CF to the iconic Los Angeles Memorial Coliseum on Saturday, February 21, at 6:30 p.m. PT (9:30 p.m. ET).

The game, billed as the Walmart Saturday Showdown and streamed exclusively on Apple TV, marks LAFC’s ninth MLS regular-season opener and the league’s first match of the year. Instead of their usual home at BMO Stadium (capacity 22,000), LAFC opted for the historic 102-year-old Coliseum, expecting a crowd exceeding 60,000 — potentially setting a new record for the largest attendance in an MLS season opener.

Inter Miami, fresh off lifting the MLS Cup in December 2025, travels west to defend its title against a formidable LAFC side that has amassed more goals, wins and points than any other MLS club over the past eight seasons. The matchup features two of the league’s biggest stars: Lionel Messi for Inter Miami and new LAFC signing Son Heung-min, the South Korean forward who joined from Tottenham Hotspur and has generated massive excitement in Los Angeles’ large Korean community.

Messi, the Inter Miami captain, was confirmed available by coach Javier Mascherano, setting up a highly anticipated clash between the eight-time Ballon d’Or winner and Son, a Premier League Golden Boot winner known for his pace, finishing and leadership. The game represents the first time the two most expensive players in MLS history face off, adding extra intrigue to an already star-studded contest.

LAFC enters the season with momentum after a strong preseason and a dominant 6-1 Concacaf Champions Cup win over Real España in Honduras earlier this week. Coach Steve Cherundolo’s squad boasts attacking depth with Denis Bouanga (26 goals in recent seasons), Olivier Giroud and others, complemented by Son’s arrival to bolster the front line. The Black & Gold hold an unbeaten record in MLS season openers (8W-0L-0D), a league mark they aim to extend.

Inter Miami, under Mascherano, brings championship pedigree and firepower led by Messi, Luis Suárez, Jordi Alba and Sergio Busquets. The Herons’ title defense begins on the road in a hostile environment, testing their ability to handle high expectations and travel early in the campaign.

The venue shift to the Coliseum — site of two Summer Olympics and countless historic events — promises an electric atmosphere. An estimated 60,000+ fans will pack the stands, far surpassing typical MLS crowds and underscoring the growing popularity of the league. The game also highlights MLS’s push for marquee matchups in iconic venues to boost visibility.

Pre-match buzz focused on tactical battles: LAFC’s high-pressing style against Inter Miami’s possession-based play, and individual duels like Messi vs. LAFC’s midfield and Son exploiting spaces. Predictions vary, with some analysts favoring LAFC’s home advantage and depth, while others see Inter Miami’s experience carrying them to a statement win.

The contest airs globally on Apple TV, with additional broadcasts in Korea via Coupang Play and SpoTV. Tickets sold briskly since going on sale in December 2025, with priority for season members and groups.

As MLS enters its 31st season, this opener sets the tone for a year of expansion, star power and competitive balance. LAFC seeks to reclaim supremacy in the West, while Inter Miami aims to prove its championship was no fluke.

Kickoff at the Coliseum promises drama, goals and a fitting start to what could be one of MLS’s most exciting campaigns yet. Fans worldwide tune in for what could be a classic from the opening whistle.

MILAN, Italy — The stage is set for one of the most anticipated matchups in international hockey history: the United States faces Canada in the men’s ice hockey gold medal game at the Milano Cortina 2026 Winter Olympics on Sunday, February 22, at Milano Santagiulia Ice Hockey Arena.

Puck drop is scheduled for 2:10 p.m. CET (8:10 a.m. ET / 5:10 a.m. PT), with broadcast coverage on NBC in the United States, Peacock streaming, CBC and Sportsnet in Canada, and international feeds via Olympic channels. The game caps a tournament that marked the return of NHL players to the Olympics for the first time since Sochi 2014, delivering star-studded rosters and high-stakes drama.

Both teams enter undefeated, with Canada (5-0) and the United States (5-0) cruising through their paths to the final. The Americans advanced with a commanding 6-2 semifinal victory over Slovakia on Friday, powered by two goals from Jack Hughes (New Jersey Devils) and three assists from Zach Werenski (Columbus Blue Jackets). Goaltender Connor Hellebuyck (Winnipeg Jets) was solid, allowing just two goals in a dominant performance that showcased U.S. depth and speed.

Canada secured its spot earlier Friday with a thrilling 3-2 comeback win over Finland, overcoming a two-goal deficit in a tense semifinal. Nathan MacKinnon’s late heroics and strong goaltending sealed the victory, highlighting the Canadians’ resilience and firepower.

This gold medal showdown revives one of sport’s fiercest rivalries. Canada has dominated the all-time Olympic series against the U.S., winning 15 of 19 meetings, including gold medal victories in 2002 (5-2 in Salt Lake City) and 2010 (3-2 in overtime in Vancouver on Sidney Crosby’s iconic “golden goal”). The U.S. seeks its first men’s hockey gold since the “Miracle on Ice” triumph in 1980 at Lake Placid and its first against Canada in a gold medal game.

The buildup intensified last year during the 2025 4 Nations Face-Off, the first best-on-best international tournament since 2016. The teams split their meetings: the U.S. won a 3-1 round-robin game in Montreal amid a politically charged atmosphere, but Canada claimed the championship with a 3-2 overtime victory in Boston on Connor McDavid’s heroics. That final drew massive viewership and set the tone for this rematch.

Rosters feature NHL superstars on both sides. Canada boasts McDavid (Edmonton Oilers), MacKinnon (Colorado Avalanche), Cale Makar (Avalanche), Auston Matthews (Toronto Maple Leafs), and emerging talent Macklin Celebrini. The lineup emphasizes speed, skill and depth, with strong defensive play and goaltending.

The United States counters with Jack Hughes, Quinn Hughes (Vancouver Canucks), Jack Eichel (Vegas Golden Knights), Dylan Larkin (Detroit Red Wings) and Hellebuyck. The Americans have leaned on offensive explosiveness and transition play, overwhelming opponents in key moments.

Betting odds reflect a near pick’em: Canada is a slight favorite at -111 to -118 on the moneyline, with the U.S. at -102 to -108. The puck line sits at Canada -1.5 (+205) and U.S. +1.5 (-265), while the over/under is 5.5 goals (over +134, under -164). Analysts predict a physical, low-scoring affair early, with potential for late drama given both teams’ come-from-behind abilities.

Key storylines abound: Can the U.S. end Canada’s Olympic dominance and claim its first gold in 46 years? Will McDavid add another signature moment? How will political undertones from recent years influence the atmosphere?

The game holds massive stakes beyond medals. A U.S. win would mark a breakthrough in a rivalry where Canada has long held bragging rights as hockey’s birthplace. For Canada, victory would extend its record to 10 Olympic golds in men’s hockey.

Fans worldwide anticipate a battle of skill, speed and grit. The Santagiulia Arena promises an electric crowd, with global viewership expected to soar.

As the final event of the Milano Cortina Games, this USA-Canada clash delivers the pinnacle of Olympic hockey — a rematch fans have craved since the 4 Nations Face-Off and a fitting conclusion to a star-powered tournament.

New home sales dropped 1.7% to a seasonally adjusted annualized ‌rate of ⁠745,000 ⁠units, the Commerce Department’s Census Bureau said on Friday. Sales increased to a rate of 758,000 units in November from 656,000 in October. The data was delayed by last year’s shutdown of the government.

New home sales account for a small share of U.S. ⁠home sales and ‌tend to be volatile on a month-to-month basis. They are counted at the signing ⁠of a contract. New home sales advanced 3.8% on a year-over-year basis in December.

New housing inventory fell to 472,000 units in December from 485,000 units in November. The inventory of homes under construction was the lowest in nearly 4-1/2 years. At December’s sales pace, it would take 7.6 ‌months to clear the supply of new houses on the market, down from 7.7 months in November.

The median ⁠new house price increased 4.2% to $414,400 in December from a year earlier.

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The housing market could get a lift from mortgage rates. The average rate on the popular 30-year fixed-rate mortgage declined to 6.01% this week, the lowest level since September 2022, from 6.09% last week, data from mortgage finance agency Freddie Mac showed.

Bitcoin hovered around $68,000 on Saturday, February 21, 2026, showing modest gains in early trading as the cryptocurrency attempted to stabilize after a volatile start to the year that saw it log its weakest first 50 days on record.

The leading digital asset traded at approximately $68,100 to $68,200 in the latest 24-hour period, according to aggregated data from major exchanges and trackers like Yahoo Finance, CoinMarketCap and Investing.com. It opened the day near $67,996, reached a high of about $68,212 and dipped to a low of $67,596 before settling in the mid-$68,000 range. This represented a slight uptick of roughly 0.3% to 1% from the previous close, with trading volume moderate at around $43-47 billion over the prior day.

The price action comes as Bitcoin continues to consolidate in a symmetrical triangle pattern, with key resistance near $68,500 and support around $65,500 to $66,000. A breakout above the upper boundary could signal renewed bullish momentum, while a drop below support might trigger further downside toward $60,000 or lower, analysts warn.

The cryptocurrency has faced significant headwinds in 2026 so far. Through the first 50 days of the year, Bitcoin declined about 23%, marking its poorest start to a calendar year ever recorded, per Checkonchain data. January saw a roughly 10% drop, followed by an additional 15% slide in February — a rare back-to-back monthly decline for the asset. From its October 2025 all-time high near $126,000, Bitcoin has shed nearly 50%, reflecting broader market deleveraging and waning confidence in high-risk assets.

Several factors contributed to the weakness. Institutional outflows from U.S. spot Bitcoin ETFs totaled billions in recent weeks, with heavy net redemptions pressuring prices. On-chain metrics from Santiment showed small retail wallets increasing holdings by 2.5% since the October peak, while large “whale” holders trimmed positions by 0.8%. This divergence suggests retail buyers stepping in amid fear, but a sustained rally may require bigger players to re-engage.

Extreme sentiment readings added to the caution. The Fear & Greed Index hit single-digit levels around 8 in mid-February, signaling “extreme fear” among participants. Retail traders remained heavily long at 66.8%, creating a contrarian bearish signal. Leverage in the futures market rose, heightening risks of liquidations if volatility spikes.

Geopolitical tensions, macroeconomic uncertainty and a loss of momentum in related narratives like AI-driven growth also weighed on sentiment. Bitwise CIO Matt Hougan noted in a recent podcast that the February 5 drop to the mid-$60,000s was “shocking” but not necessarily the “final cathartic bottom,” suggesting more shakeouts ahead before a recovery.

Despite the challenges, some positive undercurrents emerged. Institutional accumulation persisted in certain metrics, with coins moving off exchanges — a sign of long-term holding. Bitcoin Cash, a fork of Bitcoin, set transaction volume records in February amid the broader fear, highlighting niche resilience in the ecosystem.

Prediction markets reflected uncertainty. On platforms like Polymarket and Kalshi, contracts for Bitcoin’s price on February 21 clustered around $66,000-$68,000 ranges, with probabilities favoring consolidation in that band. Broader forecasts for the quarter pointed to potential recovery toward $70,000-$79,000 by end-Q1, though downside risks to $56,000 lingered if support breaks.

Market observers remain divided. Some see the current dip as a healthy correction in a longer bull cycle, driven by orderly deleveraging rather than capitulation. Others warn of structural weaknesses, including high leverage and weak institutional inflows, that could prolong the downturn.

Bitcoin’s market capitalization stood around $1.35 trillion to $1.36 trillion, maintaining its dominance in the crypto space. The asset’s volatility persisted, with daily swings underscoring the need for caution among traders and investors.

As February progresses, all eyes remain on key levels, ETF flows and macroeconomic developments. Whether Bitcoin can reclaim higher ground or faces further tests will likely depend on renewed buying interest from institutions and a shift in broader risk sentiment.

For now, the cryptocurrency trades in a tight range, offering little clarity on its next major move in what has been a challenging 2026 so far.

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