Go-ahead for major housing scheme at former Revlon factory site

The scheme in Maesteg will be delivered by the commercial arim of housing association Valleys to Coast and Tai Derw Developments

Plans for a £41.8m housing scheme at the site of the former cosmetics Revlon factory in Maesteg have been approved.

The development will see more than 192 homes built at the brownfield that has been vacant for more than 12 years. It will be delivered by Sylfaen, the commercially driven development subsidiary of Bridgend-based housing association Valleys to Coast, in partnership with housebuilders Tai Derw Developments, an Edenstone Group company.

The site has become construction ready following £3.5m remediation funding from Bridgend County Borough Council and the Cardiff Capital Region.

Located adjacent to the Oakwood Estate and a short walk from Ewenny Road railway station, the project represents Sylfaen’s first scheme.

It will consist of 35 homes for social rent, 19 affordable rent homes, 54 shared ownership properties and 84 homes for open-market sale.

Work on-site is scheduled to commence in October, with the first homes expected to be ready by April 2027. Phased construction will continue through to target completion in 2031.

James Griffiths, managing director of Sylfaen, said:“For more than a decade, this site has stood empty, but soon it will be a vibrant, thriving neighborhood. By offering a true mix of social rent, affordable ownership, and open market sale properties, we are creating opportunity and meeting a range of local housing needs.

“Our goal is to build communities where people can grow, work and belong and we look forward to working closely with key partners and local residents as we turn this long-awaited vision into reality.”

The scheme will provide a contribution of more than £100,000 to support local initiatives. Revenue generated from the open-market sales will be reinvested to help strengthen Valleys to Coast’s ongoing investment in delivering and maintaining social homes across South Wales.

Sylfaen is also inviting local residents and customers to help shape the identity of the site by submitting naming suggestions for the development, its six new streets, and its eight house types, honoring the rich industrial heritage of the former Revlon factory.