The retailer produced half year profit of £30m despite recording lower shop footfall
Furniture retailer DFS nearly doubled its half-year profit despite experiencing reduced shop footfall as wet weather dampened sales throughout the retail sector. The London-listed business posted a £30m profit during the first half of this year, nearly double the £16m achieved the previous year, whilst revenue increased by 9% to £548m.
The adverse weather has been impacting sales across retail and hospitality businesses nationwide, as footfall to shopping centres declined by more than five per cent in February owing to exceptionally heavy rainfall. DFS achieved £735m in gross sales, up nine per cent from the previous year.
This half-year profit represents a remarkable recovery for the 57 year old business after it tumbled to a loss in 2024, highlighting an “extremely challenging” consumer environment as it struggled with disruption to Red Sea shipping, as reported by City AM. The business is rewarding shareholders with a 1p dividend, having not proposed one in its full-year results last September.
DFS stated it is reducing supply costs and adopting AI to enhance the customer experience and streamline its internal operations. The business revealed it is relying on exclusive partnerships with prominent brands, having unveiled a new collection with Britain’s Got Talent’s Amanda Holden in December.
The furniture seller intends to continue its recovery by investing in new Sofology stores – the sofa brand it operates – and growing in the home decoration sector. DFS thrives in ‘market stress’ Analysts at Panmure Liberum stated: “Despite a more uncertain macro backdrop, DFS now has more levers to drive share gains.
“Historically, the group has accelerated during periods of market stress, reinforcing confidence in its positioning.”
The broker anticipates DFS will generate £46m in pre-tax profit this year, increasing to £57m by 2028. The company maintained its £1.4bn full-year revenue goal despite acknowledging reduced footfall and “delicately balanced” consumer confidence.
These targets hinge on the firm experiencing no supply-term disruption due to the conflict in the Middle East, DFS noted – although it did not evaluate whether this is probable. DFS is listed on the All-Share market with its shares currently priced at 149.5p, representing a nearly 15 per cent decrease so far this year.
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