The eight-metre long piece, woven in the blue and gold of Greggs’ famous logo, will be on display at London’s Design Museum this weekend to coincide with National Sausage Roll Day
(Image: Greggs)
Greggs has taken on the Bayeux Tapestry with the creation of a sausage roll-inspired “Ta-Pastry”, crafted by expert embroiderers. The eight-metre masterpiece — stitched in the distinctive blue and gold of Greggs’ iconic branding — will go on show at London’s Design Museum this weekend to mark national Sausage Roll Day.
The piece came to life after Greggs brought in Royal embroiderers Hawthorne and Heaney to stitch six illustrated chapters chronicling the history of the sausage roll. The story, complete with Latin headings, spans from Greggs’ founder John Gregg’s modest bicycle rounds along the streets of Newcastle right through to the launch of the vegan sausage roll.
The work has been unveiled as plans press ahead to bring the celebrated Bayeux Tapestry to the UK for a special exhibition. Millions of visitors are anticipated to flock to see the tapestry when it arrives at the British Museum later this year.
Zoe Harris, customer director at Greggs, said: “The Greggs Sausage Roll is woven into the very fabric of British culture, which is why for National Sausage Roll Day we’ve partnered with master royal embroiderers and the Design Museum to create an 8-metre ‘Ta‐Pastry’. Just as the Bayeux Tapestry captured a turning point in history, this 200-hour hand-stitched masterpiece is a fitting tribute to this much-loved British icon – because some legends deserve more than just a paper bag.”
(Image: Greggs)
Tim Marlow, chief executive and Director at the Design Museum added: “Greggs is a great British brand and what better way to mark National Sausage Roll Day than by immortalising this humble pastry in a tapestry? It will be unlike any other woven artwork ever created and a mouth-watering appetiser for the Bayeux mania to come.”, reports Chronicle Live.
The “Ta-pastry” represents the latest marketing stunt from Greggs to grab headlines in recent years. The firm previously hoodwinked consumers with an upmarket food fair stall called Gregory and Gregory, and has rolled out both jewellery collections and clothing ranges.
It has also partnered with Newcastle department store chain Fenwick on a Greggs-themed champagne bar, followed by a Greggs-inspired pub.
You must be logged in to post a comment Login