Business
How Cracker Barrel’s CEO Saved Her Job by Abandoning Her Own Strategy
Last summer, Chief Executive Julie Felss Masino was trolled mercilessly as she pressed forward with a Cracker Barrel CBRL 2.27%increase; up pointing triangle revamp, from remaking the folksy logo atop restaurants to pulling antique tchotchkes off the walls.
Amid the criticism, she was subjected to remarks about her eyeglasses and comments about her “woke” attitude. She fielded unsolicited business advice from President Trump over the logo redesign and company management. And activist investor Sardar Biglari vowed to remove her through a proxy battle.
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