‘I performed on stage to get my first job’ – the firms turning recruitment into competitions

Melissa Alcruz now works in marketing for a US real estate business based in New York City, but in the past she did the same job for TV channel MTV.

While at MTV she competed in an internal competition for a promotion that she says was referred to as a “bake-off”. Candidates had to come up with sponsorship and marketing campaigns, and then pitch to a room of seven people.

“This is intimidating, even for a seasoned professional. I ultimately got the job, but even though I won I disliked the process,” says Alcruz.

She points out that she already had a demanding full-time role at the company, and was then “expected to complete several substantial projects” for the competition in her spare time.

MTV’s current parent company, Paramount Skydance Corporation, has been asked for a comment.

Former recruitment consultant Katrina Collier, now an author, speaker and recruiter trainer, is concerned that competition-based recruitment processes that potentially require candidates to give up lots of their time for free can create “economic discrimination”.

“Not everyone can take time, possibly months, to participate in the challenges for the chance to secure one of a limited number of roles,” she says. “Does that mean only people from financially strong backgrounds proceed?

“Is that leaving talented applicants who don’t have the bank of mum or dad, for example, unable to take part?”