Franchise business launched by personal trainer James Calderbank wants to reach 100 sites
A North West fitness brand that targets over 35s who want to get healthy is planning to roll out another 11 locations across the UK this year.
Transform Hub focuses on group-based personal training classes. It was founded in Preston by personal trainer James Calderbank and is now headquartered in Knutsford, Cheshire.
The franchise business already has 27 gyms across the UK but is now planning to roll out new venues in Worcester, Cheltenham, Southampton, Altrincham, Hull, Cambridge, Northampton, Nottingham South, Winchester and Gosforth. It aims to reach 100 gym sites by 2028.
Meanwhile, the franchise has secured IP trademarks in the US and Europe as bosses plan for gradual expansion overseas.
In 2023, Transform Hub secured £1m in backing from investors Andy Bell and Fergus Lyon. The business says that last year its gym memberships rose 28.4%, from 2,878 to 3,695 active members, helping revenues rise 61% to £1.7m. It says around 80% of its members are aged 30-60.
Founder and CEO of Transform Hub, James Calederbank said: “When I first created Transform Hub, I saw a huge gap in the market for people to access personal training in a different way. Online coaching delivers incredible accountability and lifestyle change, while in-person training creates energy, community, and real momentum. But most people were forced to choose one or the other. Transform Hub connects the two.”
He added: “What’s also exciting is the opportunity this creates for franchise partners: people looking to open gyms under the Transform Hub name.”













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