Business

Indonesia and New Zealand Lead as Asian Destinations

Published

on

SYDNEY — Australians are jetting overseas in record numbers in 2026, with more than 12.5 million international trips taken in 2025 and projections for continued strong growth this year as cost-conscious travelers favor shorter-haul Asian getaways and familiar Pacific neighbors.

Mufid Majnun / Unsplash

Data from the Australian Bureau of Statistics and industry reports show outbound tourism rebounding robustly post-pandemic, driven by affordable flights to Southeast and North Asia, improved airline capacity and pent-up demand for beach escapes, cultural adventures and family visits. Indonesia, particularly Bali, remains the perennial favorite, while Japan and Vietnam are experiencing significant surges in popularity.

While comprehensive full-year 2026 national statistics are still emerging, early indicators from the ABS Overseas Arrivals and Departures data, Tourism Research Australia forecasts, Webjet trends reports and booking platforms like Expedia paint a clear picture: shorter, value-driven trips to Asia dominate, with traditional favorites holding strong despite economic pressures.

Here is the consensus top 10 countries Australians are visiting most in early 2026, based on recent ABS resident departure trends, visitor return data and booking momentum:

  1. Indonesia — The undisputed leader, accounting for around 14% of all Australian overseas trips, largely thanks to Bali’s enduring appeal. In late 2025 data, Indonesia saw approximately 177,000 short-term returns in a single month, cementing its position as the most visited destination. Aussies flock to Bali for beaches, culture, nightlife and affordability, with family and wellness trips particularly popular. Growth has been steady at about 5% year-on-year, though some reports note slight softening as new alternatives emerge.
  2. New Zealand — Just across the Tasman, New Zealand consistently ranks as the second-most visited country, benefiting from proximity, no-fly or short-flight convenience and shared cultural ties. Queenstown remains a hotspot for adventure seekers, while Auckland and other regions draw families and VFR (visiting friends and relatives) travelers. ABS data shows strong resident returns, with New Zealand often topping monthly charts for short-term departures. It appeals for its stunning landscapes, wine regions and easy accessibility.
  3. Japan — A major riser in recent years, Japan has surged in popularity with improved flight routes, favorable exchange rates and a blend of cherry blossoms, snow sports, cuisine and pop culture. Tokyo, Osaka and Kyoto top booking lists, and Japan featured prominently in both volume growth (up nearly 20% in some 2025 periods) and “most exciting” destination polls. Webjet and Expedia data highlight its strong momentum into 2026, appealing to first-timers and repeat visitors alike.
  4. United States — The U.S. holds steady in the top tier, with Hawaii, Los Angeles, New York and Las Vegas as key draws for Aussies seeking city breaks, theme parks, shopping and sunshine. While long-haul costs have tempered some growth, the U.S. remains a favorite for milestone trips and family holidays. Early 2026 booking trends show continued interest despite a slight dip in some periods compared to Asian alternatives.
  5. United Kingdom — Long a favorite for its history, culture, shopping and family connections, the UK attracts Australians for city explorations in London, countryside escapes and events. It frequently ranks in the top five for departures, bolstered by direct flights and the appeal of English-speaking destinations. Recent data places it among the leading long-haul options alongside the U.S.
  6. Thailand — Phuket, Bangkok and other Thai hotspots continue to lure sun-seekers and foodies with beaches, street food and vibrant nightlife. Thailand offers excellent value and variety, maintaining a solid position in the top 10 despite competition from newer Asian gems. Growth has been moderate but consistent.
  7. Vietnam — One of the fastest-growing destinations, Vietnam is booming with Aussies drawn to its affordability, stunning coastlines like Nha Trang and Phu Quoc, rich history in Hanoi and Ho Chi Minh City, and emerging food and wellness scenes. Reports show visitor numbers up significantly — around 15-27% in recent periods — with Expedia naming multiple Vietnamese spots among its top trending destinations for 2026.
  8. China — Recovering strongly, China appeals for its diverse attractions, from bustling cities to cultural sites and natural wonders. Improved relations and flight capacity have boosted numbers, with growth exceeding 19% in some 2025 metrics. It rounds out the top tier for volume in several reports.
  9. Italy — A perennial European favorite, Italy draws Australians for its food, history, art and romantic getaways in Rome, Florence, Venice and the Amalfi Coast. While longer and more expensive, it features strongly in “most exciting” and luxury travel lists, with steady demand for multi-country European itineraries.
  10. Fiji — Pacific island paradise Fiji offers relaxation, beaches and resorts ideal for honeymoons, families and quick escapes. It benefits from relatively short flight times and strong marketing, appearing consistently in top 10 lists and trending reports alongside other island destinations like Palau.

Trends Shaping Australian Outbound Travel in 2026

Industry analysts note a clear pivot toward Asia, where lower costs, shorter flights and diverse experiences provide better value amid cost-of-living concerns. Japan, Vietnam and China have recorded the strongest growth rates, while traditional long-haul spots like the U.S. have seen relative softening in some months.

Advertisement

Booking platforms report high interest in “coolcations,” cultural immersion and wellness travel. Luxury travelers are leaning into Japan, Italy, Greece and Fiji, according to the Virtuoso Luxe Report. Meanwhile, families and younger travelers favor Bali and Southeast Asian beach destinations.

Tourism Research Australia forecasts outbound trips moderating slightly after 2025’s record surge but still reaching high levels, with Asia-Pacific continuing to dominate. Factors include stronger Australian dollar performance against some currencies, expanded airline routes and post-pandemic revenge travel evolving into habitual exploration.

Challenges remain, including fluctuating airfares, geopolitical considerations and environmental awareness prompting some to choose closer destinations. However, overall sentiment is positive, with travel agents reporting robust early 2026 bookings.

What It Means for the Industry

Advertisement

The strong performance underscores Australia’s deep travel culture — roughly three in five Australians head overseas annually when possible. Popular destinations benefit from repeat visitation, word-of-mouth and targeted marketing by Tourism Australia and partner boards.

For emerging spots like Vietnam and parts of Malaysia, the influx signals opportunities for tailored experiences. Closer neighbors like New Zealand and Fiji enjoy logistical advantages that sustain high volumes year-round.

As 2026 progresses, expect continued emphasis on sustainable travel, digital nomad-friendly options and multi-destination trips combining beach time with cultural depth. Events, festivals and improved visa processes — such as Vietnam’s e-visa extensions — will further influence flows.

Australian travelers’ preferences reflect a blend of nostalgia for old favorites and excitement for fresh discoveries. Whether soaking up Bali’s vibes, skiing in Japan or exploring Italian ruins, Aussies are embracing the world with renewed enthusiasm.

Advertisement

The data confirms a vibrant outbound market that supports airlines, tour operators and destination economies while enriching the lives of millions of Australians seeking connection, adventure and respite abroad.

You must be logged in to post a comment Login

Leave a Reply

Cancel reply

Trending

Exit mobile version