Jake Paul Sparks Family Feud with Brother Logan Over Bad Bunny’s ‘Fake American’ Super Bowl Halftime Show

Influencer-turned-boxer Jake Paul ignited a public disagreement with his brother Logan Paul on Sunday, Feb. 8, 2026, after posting a scathing critique of Bad Bunny’s Apple Music Super Bowl LX halftime performance, labeling the Puerto Rican superstar a “fake American citizen who publicly hates America” and urging viewers to boycott the segment by turning off their TVs.

The post, shared on X during the halftime break of the New England Patriots-Seattle Seahawks matchup at Levi’s Stadium, drew immediate backlash and prompted Logan Paul — a WWE star and fellow content creator — to respond directly, distancing himself from Jake’s comments and defending the performance’s cultural significance.

Jake Paul wrote: “Purposefully turning off the halftime show. Let’s rally together and show big corporations they can’t just do whatever they want without consequences (which equals viewership for them). You are their benefit. Realize you have power. Turn off this halftime. A fake American citizen performing who publicly hates America. I cannot support that.”

The remarks referenced ongoing conservative criticism of Bad Bunny’s selection as the first Latino solo headliner performing primarily in Spanish, with some accusing the artist of anti-American sentiment based on past lyrics or statements. Jake, who relocated to Puerto Rico in recent years partly for tax advantages, faced irony pointed out by critics noting his own ties to the U.S. territory.

Logan Paul quickly fired back on X: “I love my brother but I don’t agree with this. Puerto Ricans are Americans & I’m happy they were given the opportunity to showcase the talent that comes from the island.”

The response highlighted Puerto Rico’s status as a U.S. territory, where residents are American citizens by birth, though without full voting rights in presidential elections or full congressional representation. Logan’s statement emphasized inclusion and cultural pride, contrasting sharply with Jake’s call for a boycott framed as resistance to corporate decisions.

The exchange unfolded amid broader controversy surrounding Bad Bunny’s 13-minute set, which celebrated Puerto Rican heritage through hits like “Tití Me Preguntó,” “Yo Perreo Sola,” “Safaera” and “El Apagón.” The performance included a live wedding ceremony onstage, marketplace staging and surprise appearances by Lady Gaga (performing a Latin remix of “Die with a Smile”) and Ricky Martin (joining for “Lo Que Le Pasó a Hawaii”). Cameos from Pedro Pascal, Jessica Alba, Karol G and Cardi B added to the festive, inclusive vibe.

Bad Bunny closed with a unifying message naming countries across the Americas before declaring “God Bless America,” a gesture many interpreted as bridging divides. The show drew widespread praise for its joy, queer-positive elements and bold representation of Latino culture on one of America’s largest stages.

Jake’s pre-performance comments aligned with some conservative voices who questioned Bad Bunny’s fit for the halftime slot, citing language barriers or perceived political views. Prior to the game, Logan had given a blunt “No” when asked by Fox News Digital if he was excited for the show, though his post-show response focused on defending Puerto Rican representation rather than endorsing the boycott.

The brothers’ public split fueled online debates, with fans and commentators weighing in on family dynamics, cultural identity and entertainment choices. Some accused Jake of hypocrisy given his Puerto Rico residency, while others supported his view as a stand against corporate overreach or perceived anti-American messaging in entertainment.

The Paul brothers, known for their high-profile careers in boxing, content creation and wrestling, have occasionally clashed publicly but often collaborate on projects. This latest disagreement added a personal layer to the halftime show’s polarizing reception, with social media amplifying the exchange through memes, reaction videos and polls.

Bad Bunny’s performance itself generated massive buzz, with clips of the wedding segment, Gaga’s appearance and Martin’s cameo trending immediately. The show’s emphasis on Puerto Rican pride resonated widely, particularly among Latino audiences, while critics focused on language and representation debates.

As the Super Bowl concluded with Seattle’s 29-13 victory, the halftime controversy — amplified by the Paul brothers’ feud — continued dominating discussions. Jake has not responded directly to Logan’s post as of Monday morning, though online speculation suggested potential follow-up content or reconciliation.

The incident underscores how celebrity commentary can intersect with cultural moments like the Super Bowl halftime show, turning a celebratory performance into a flashpoint for broader conversations about identity, patriotism and entertainment in a divided era.