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Jyothy Labs shares tumble 15% in two days after Henkel ends Pril, Fa licence agreements

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Jyothy Labs shares declined 5% to Rs 225.20 during Tuesday’s trading session, extending losses for the second consecutive day. The stock has fallen nearly 15% over the two sessions following the company’s announcement that the licence agreements for the dishwashing brand Pril and the personal care brand Fa with Henkel will not be renewed beyond May 31, 2026.

On Saturday, Jyothy Labs said the decision marks the end of a nearly 15-year partnership between the two companies.

The company added that it is preparing for an “orderly transition” and plans to sharpen its focus on its owned brands, especially Exo in the dishwash category. While Pril has historically been Jyothy Labs’ flagship dishwash liquid brand, Exo has remained a strong player in the dishwash bars segment.

Jyothy Labs had acquired Henkel’s India consumer business in 2011 through a transaction involving brands, assets, and operations. Under the agreement, Pril and Fa were operated under fixed-term licence arrangements, whereas brands such as Mr White and Henko continued under perpetual licence agreements.

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The company fully owns brands including Margo, Neem toothpaste, Tuhina, and Chek. Jyothy Labs also stated that discussions with Henkel regarding a possible renewal had been underway for several months, including the evaluation of “commercial and business continuity alternatives”.

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Share Price and Technical Indicators


Jyothy Labs currently commands a market capitalisation of Rs 8,300.88 crore. The stock touched a 52-week high of Rs 378.20.
On the valuation front, the company is trading at a price-to-earnings (P/E) ratio of 26.14, while its price-to-sales (P/S) ratio stands at 2.46. The price-to-book (P/B) ratio is 5.48.
Technically, the stock’s 14-day Relative Strength Index (RSI) is at 43.6. Typically, an RSI below 30 indicates oversold conditions, while a level above 70 suggests the stock may be overbought. Jyothy Labs is currently trading below all eight of its key simple moving averages (SMAs), signalling a bearish trend.

Institutional sentiment remained subdued during the March 2026 quarter. Foreign Institutional Investors (FIIs) trimmed their stake from 12.77% to 12.35%, while Mutual Fund holdings declined from 13.73% to 13.15%.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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