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Ken Griffey Jr leads Primo Brands’ national MLB hydration campaign

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Ken Griffey Jr leads Primo Brands' national MLB hydration campaign

With the 2026 MLB season getting started on Wednesday night, baseball’s first-ever “CEO of H2O” has been appointed by Primo Brands, and it happens to be one of the smoothest-swinging players of all time. 

Primo Brands, a leading North American branded beverage company whose water brands serve as the official water of MLB for the third straight season, has appointed Ken Griffey Jr., the National Baseball Hall of Fame outfielder who belted 630 home runs throughout his storied career, as the “CEO of H2O” in its new national campaign. 

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The new campaign marks the first time all six of its regional spring water brands – Arrowhead Spring Water (West Coast), Poland Spring Water (Northeast), Ice Mountain Spring Water (Midwest), Deer Park Spring Water (Southeast, Mid-Atlantic), Ozarka Spring Water (Texas) and Zephyrhills Spring Water (Florida) – come together to celebrate America’s Pastime. 

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Ken Griffey Jr. for Primo Brands

Baseball Hall of Famer Ken Griffey Jr. pitches healthy hydration in a new campaign from Primo Brands, with the campaign marking the third consecutive year that Primo Brands’ water brands are the Official Water of Major League Baseball, and the first (Primo Brands / Fox News)

The premise of the campaign by Primo Brands is to elevate healthy hydration as millions of fans return to their respective ballparks to watch their favorite teams all season long. Whether in the stands, or watching at home, hydration is key, and Griffey is excited to lead the charge in his new role. 

“I’m so excited for fans to see what I’m working on with Primo Brands,” Griffey said in an exclusive statement to FOX Business. “Healthy hydration is critical for the players on the field, the young people working to get better at the sport, and the fans in the stands. It’s an honor to be the first ever Baseball CEO of H2O. I’ll be working with Primo to tell that hydration story through all of their regional spring water brands all over the country.

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“Today is the start, but there will be much more throughout the season – follow along with Primo to see how we’re promoting healthy hydration all season long.”

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PRMB PRIMO BRANDS 18.51 -0.28 -1.49%

Throughout the MLB season, Griffey will be engaging with fans across social platforms, sharing fun trivia for a chance to win monthly prizes, and of course, making a special red carpet appearance during MLB All-Star Week. This year’s festivities will take place in Philadelphia at Citizens Bank Park.

A 30-second national ad will also be shown, as Griffey puts together the ultimate spring water team through Primo Brands roster. 

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Ken Griffey Jr. in Cooperstown

Hall of Famer Ken Griffey Jr. is introduced during the 2025 National Baseball Hall of Fame and Museum Induction Ceremony at Clark Sports Center on Sunday, July 27, 2025 in Cooperstown, New York.  (Mary DeCicco/MLB Photos / Getty Images)

“Baseball is woven into communities across the country, just like our brands,” said Primo Brands chief marketing officer Kheri Tillman. “In our third year as the Official Water of MLB, and with Ken Griffey Jr. as Baseball’s CEO of H2O, we’re building on that foundation to unveil a national campaign that connects fandom and healthy hydration with the star power of one of the greatest in the game.”

Uzma Rawn Dowler, CMO and senior vice president of global corporate partnerships with MLB, added: “By uniting its regional spring water portfolio and tapping a baseball icon like Ken Griffey Jr., Primo Brands is showing it knows how to bring energy and authenticity to our partnership. We’re excited to continue telling the Primo Brands story through a baseball lens on our platforms while celebrating the role hydration plays in the game.”

Ken Griffey Jr. smiles for Primo Brands

Baseball’s first-ever CEO of H2O, Hall of Famer Ken Griffey Jr., pitches healthy hydration in a new campaign from Primo Brands. (Primo Brands / Fox News)

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As the New York Yankees and San Francisco Giants kick off the 2026 MLB season on Wednesday night in the Bay Area, Griffey and Primo Brands will be working together to celebrate healthy hydration for players and fans like it’s a walk-off home run.   

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Opinion: Higher education, higher exhaustion

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Opinion: Higher education, higher exhaustion

Universities need to address the psychological health and safety of staff.

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From the Suez Canal to the Culture Wars: How Military Experience Shaped Adam Milstein’s Philanthropic Vision

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From the Suez Canal to the Culture Wars: How Military Experience Shaped Adam Milstein’s Philanthropic Vision

There is a particular kind of clarity that comes from nearly losing everything. For Adam Milstein, that clarity arrived in October 1973, during the Yom Kippur War, when he crossed the Suez Canal as part of Ariel Sharon’s division while Israel fought for its survival. The experience didn’t just shape his patriotism—it provided a set of analytical tools he would later apply to challenges most philanthropists never think to address: pattern recognition, capability assessment, adversary anticipation, and the discipline to act on intelligence before the consensus catches up.

Half a century later, those tools define his philanthropic methodology in ways that distinguish him from nearly every peer in American Jewish giving. Where most donors react to crises, Milstein invests in the infrastructure to detect them early. Where others scatter funds across familiar organizations, he builds networks that force-multiply philanthropic impact. Where conventional wisdom says stay in your lane, Milstein challenges antisemitism on both the political left and right with equal directness.

His January 2026 Jerusalem Post article offered a case study in this approach. Writing after Charlie Kirk’s death triggered a reckoning within the American conservative movement, Milstein argued that tolerating antisemitic voices like Nick Fuentes doesn’t broaden a political coalition—it poisons one. There is no hidden army of voters, he wrote, waiting to be activated by embracing extremists. There is instead a large bloc of persuadable Americans who refuse to tolerate hatred disguised as authenticity.

His February 2026 New York Post piece applied the same unflinching analysis to the other side of the aisle, warning that the Democratic Party faces a defining moral test over antisemitism within its ranks. He pointed to elected officials who refuse to condemn calls for violence against Western democracies and activist networks working to strip Jews of protected minority status. His argument was historical in scope: political movements that appease antisemitism don’t just lose elections—they lose their souls.

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This dual-front strategy reflects the military thinking that has guided Milstein since his IDF service. Threats rarely arrive from a single direction, and defending against one while ignoring another is a recipe for catastrophe. His foundation, established in 2000 with his wife Gila, operates accordingly—supporting over 150 organizations that span the ideological spectrum, from progressive advocacy groups to conservative policy institutes, campus monitoring operations to interfaith coalitions, media watchdogs to technology platforms that use artificial intelligence to track antisemitic content online.

The institutional architecture Milstein has constructed reflects the same forward-thinking. The Israeli-American Council, which he co-founded in 2007 and chaired from 2015 to 2019, organized a community that had lacked infrastructure connecting them to broader Jewish advocacy. The Impact Forum, launched in 2017, created a platform where philanthropists pool resources and coordinate strategy through quarterly dinners that have since expanded from Los Angeles to Dallas and Miami.

Milstein arrived in the United States in 1981 to study at USC, built a career in commercial real estate at Hager Pacific Properties, and might easily have spent his later years enjoying the fruits of that success. Instead, the same instinct that drove him across the Suez Canal—the refusal to wait for others to act when the threat is already visible—pushed him toward a second career in strategic philanthropy that has reshaped how the American Jewish community organizes, funds, and fights.

At 74, the lesson from 1973 still governs everything. Threats dismissed today become crises tomorrow. The infrastructure to respond must exist before the emergency arrives. And leadership means acting on what you see, even when the crowd hasn’t caught up.

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Slideshow: MLB menu innovation hits a grand slam

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Slideshow: MLB menu innovation hits a grand slam

New items include locally-inspired dishes and global cuisine.

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JLL CEO says growth is now uncertain in the Middle East

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JLL CEO says growth is now uncertain in the Middle East

Key Points

  • JLL has a major footprint in the Middle East, managing and leasing properties in Dubai and Abu Dhabi in the United Arab Emirates and in Riyadh, Saudi Arabia.
  • CEO Christian Ulbrich said the business impacts of the Iran war depended on how long the conflict lasted.
  • “It’s a tragedy from a point that the region was on a really strong growth trajectory, and this is, at the moment at least, interrupted for the time being,” said Ulbrich.

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Italian restaurant venture Bosco has designs on more venues in Wales

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It’s first restaurant in Wales in the centre of Cardiff has been supported with debt funding from the £130m Investment Fund for Wales

Left to right Bethan Bannister, British Business Bank; Joe Cook, Bosco; John Babalola, FW Capital.

Italian restaurant venture Bosco has opened its first Welsh restaurant with plans for further venues.

Its latest venue, in the centre of Cardiff, has been supported with a £350,000 loan from the £130m Investment Fund for Wales (IFW),The first Bosco opened in Bristol in 2014, with it now operating four restaurants in the south-west of England.

With the successful launch of its Cardiff restaurant the business is looking to add further Welsh locations over the next 18-months.

Funding support for its Cardiff venue, has come from the large loans element of the British Business Bank’s IFW. It is managed by Development Bank of Wales, subsidiary business FW Capital. Bosco has deployed the funding to refit premises on High Street, as well as providing working capital. The loan also unlocked a further seven-figure co-investment from private investors

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Joe Cook, managing director at Bosco, said: “The new restaurant at Cardiff has already exceeded our expectations. That part of the city has an impressive buzz and busy atmosphere, and we’ve been welcomed with open arms.

“It’s always been our intention to grow as a business, and this loan allowed us to put our stamp on the new site, and refit it at scale in line with our brand. Thanks to the success of the Cardiff restaurant, we’re know confident in what we can accomplish in Wales, and certainly want to grow further in Wales in the next year-and-a-half.”

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John Babalola, investment executive at FW Capital, said: “Bosco have a fantastic brand. Their expansion to one of Cardiff’s most popular areas for bars and restaurants was an obvious next step for them. We’re glad that our support has helped them to get the Cardiff restaurant set up at speed, and it’s good to see that it’s already in high demand.”

Bethan Bannister, senior investment manager, nations and regions investment funds at the British Business Bank, said: “We’re pleased to see the Investment Fund for Wales supporting Bosco, bringing a popular brand to Cardiff. This investment highlights how the fund can provide the right finance at the right time to help ambitious businesses expand into new markets, create jobs and contribute to the vibrancy of our towns and city centres.”

The large debt element of the IFW can makes loans from £100,000 to £2m.

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U.S. space stocks soar on accelerated SpaceX IPO

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U.S. space stocks soar on accelerated SpaceX IPO

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Virtus Ceredex Large-Cap Value Equity Fund Q4 2025 Commentary (STVTX)

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Virtus Ceredex Large-Cap Value Equity Fund Q4 2025 Commentary (STVTX)

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U.S. Budget Deficit Pressures Mount As War Spending Surges

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Royce Micro-Cap Trust (RMT) president buys $74,620 in stock

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