Business
Kraft Heinz supersizes Capri Sun
CHICAGO — The Kraft Heinz Co. is innovating in its Capri Sun beverage portfolio with the launch of Capri Sun Big Pouch. The limited-edition product is roughly three times the size of a classic Capri Sun pouch, according to the company.
The supersized pouch will be available exclusively in a fruit punch flavor, and consumer response to the limited run will determine if the beverage earns a permanent spot on the brand’s line.
“Capri Sun fans have strong feelings about the pouches that shaped their childhoods, and that passion plays an important role in how we think about innovation,” said Claire Lukaszewski, associate brand director of Capri Sun. “There’s an emotional connection to this brand that spans generations, and we don’t take that for granted. We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice.”
The pouches will launch at Walmart stores beginning Sept. 21 through a series of daily drops while supplies last, according to the company.
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