Media company reports revenues jumped to £92.2 million as it considers strategic acquisitions and expands US presence
LadBible’s offices in central Manchester(Image: Ollie Harrop)
The media group behind LadBible has reported robust sales growth and improved earnings following increased use of generative AI and sustained engagement with younger audiences. LBG Media executives celebrated a “strong performance” over the past year and suggested potential acquisitions to fuel additional expansion.
Chief executive Solly Solomou told investors that the company is “accelerating” its investment amid a healthy pipeline of demand and opportunities connected to major brands.
He noted that the firm maintains a positive cash position and is therefore exploring “selective add-on acquisitions where we see a compelling strategic fit”.
LBG also confirmed it would channel investment into its technology to enhance its “longstanding use of generative AI”, aiming to boost productivity and client engagement further.
This announcement accompanied the company’s disclosure that total group revenues surged by 7% to £92.2 million for the year to September 2025, compared with the previous year.
This encompassed an 11% rise in direct revenues in the UK and 29% increase in direct revenues in the US.
The group stated it reached an audience of 509 million people worldwide across its platforms and partners during the year.
LBG also disclosed that adjusted earnings climbed by 3% to £25.2 million, although pre-tax profits declined by 3% year on year.
Mr Solomou said: “2025 was an important step forward for us as we build a scalable, compounding model that drives predictable revenue growth.
“This is centred around our market leadership with young adults, AI and data advantage, repeatable IP and our US platform.
“We have made excellent progress in the US, the world’s largest advertising market which is a multiplier for our growth.”
The company’s stock fell 3% during early trading on Tuesday.