Luke Kennard is headed to Hollywood. The Los Angeles Lakers have acquired the veteran guard from the Atlanta Hawks in a deal that sends point guard Gabe Vincent and a future second‑round pick to Atlanta, giving LeBron James and Luka Dončić another high‑level floor spacer for their playoff push.
Kennard, 29, arrives in Los Angeles with a reputation as one of the NBA’s premier three‑point shooters, while the Hawks gain a veteran ballhandler, additional draft capital and financial flexibility via a sizeable trade exception.
Trade specifics and why it happened
Multiple reports say the Lakers are sending Vincent and a 2032 second‑round pick to Atlanta in exchange for Kennard. The Hawks are expected to generate an approximately $11 million trade exception in the process, giving them added flexibility for future roster moves.
Los Angeles had been widely viewed as a team in need of more shooting around its stars, and Kennard checks that box as cleanly as almost any player in the league. Atlanta, meanwhile, gains a veteran guard who can run offense and defend at the point of attack, plus a future asset, while opening cap maneuverability going forward.
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Lakers finally get the knockdown shooter they wanted
Kennard brings a career three‑point percentage of 44.2 percent, placing him among the most accurate long‑range shooters in NBA history. This season he has been even hotter, leading the league at roughly 49.7 percent from beyond the arc at the time of the deal, according to one report.
For a Lakers team that has often struggled with spacing in the LeBron era, the fit is obvious. Kennard’s gravity should open driving lanes for James and Dončić, as well as cleaner pick‑and‑roll reads for Austin Reaves and the rest of the backcourt. Off the ball, his ability to relocate, sprint off screens and punish even brief defensive lapses will force opponents to choose between doubling stars or staying attached to one of the league’s deadliest shooters.
According to one fantasy and transaction report, the Lakers had been “in the market for another wing” and targeted Kennard specifically for his elite perimeter efficiency. The expectation is that he will begin in a second‑unit role but could close games depending on matchups and lineup combinations.
What the Hawks gain from dealing Kennard
From Atlanta’s perspective, the trade is as much about financial and structural flexibility as it is about on‑court fit. By moving Kennard’s salary and taking back Vincent plus a distant second‑round pick, the Hawks carve out an $11 million trade exception they can deploy in future deals.
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The organization also brings in a veteran guard in Vincent, who has experience starting and coming off the bench in big playoff environments. Though his tenure with the Lakers was marred by injuries and inconsistent play, Vincent has shown at previous stops that he can defend, space the floor and run secondary offense in the right context.
For a Hawks team still trying to find the ideal mix around its backcourt core, adding a steady, defensive‑minded guard and a future draft asset while gaining flexibility can be seen as a pragmatic move, even if it means losing the league’s most efficient three‑point shooter this season.
Kennard’s journey to Los Angeles
Kennard’s move to the Lakers adds another chapter to a career that has already taken him through several franchises. Drafted 12th overall by the Detroit Pistons in 2017, he was later traded to the LA Clippers, where he emerged as a high‑volume sniper in a contender’s rotation.
In 2023 he was moved to the Memphis Grizzlies in a three‑team deal, a stop highlighted by a franchise‑record performance in which he hit 10 three‑pointers in a single game. Kennard re‑signed with Memphis in 2024 before eventually joining the Hawks on a one‑year, $11 million deal in 2025.
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Now, with the trade to Los Angeles, he returns to a big‑market Western Conference contender that will ask him to reprise the role he played so effectively with the Clippers: a specialist whose shooting can swing playoff games.
Role and expectations in the Lakers’ rotation
Early indications are that Kennard will “play a modest role with the second unit,” according to one report, at least initially. The Lakers already feature multiple ball-dominant stars, so Kennard will not be asked to create a high volume of offense off the dribble.
Instead, his value lies in:
Spot‑up shooting from the corners and wings.
Coming off pindowns and flares to force defensive overreactions.
Functioning as a safety valve late in the shot clock when defenses collapse on James or Dončić.
Defensively, Kennard is not known as a stopper, and Los Angeles will likely scheme to protect him by pairing him with stronger, more versatile defenders in key lineups. Still, his offensive impact could outweigh matchup concerns, particularly in series where shooting is at a premium.
Vincent’s rocky Lakers stint comes to an end
For Vincent, the trade effectively closes a difficult chapter. Signed by the Lakers with hopes he would bring toughness and shooting to the backcourt, he struggled to find rhythm amid injuries and inconsistent minutes.
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Reports describe his Los Angeles tenure as “less than stellar,” noting that the club was eager to reset that roster spot in favor of a more reliable shooter. Moving to Atlanta offers Vincent a fresh start on a team that may be better positioned to use his defensive intensity and secondary playmaking.
How this trade shapes the Lakers’ title outlook
Whether Kennard can tilt the championship odds in Los Angeles’ favor will depend on several factors: his health, his ability to hold up defensively, and how seamlessly he meshes with the team’s existing stars.
On paper, the fit is strong. The Lakers have lacked a truly elite movement shooter in recent years, and opposing defenses frequently packed the paint against James and Dončić, daring role players to beat them from outside. Kennard’s presence should make that strategy far riskier, forcing teams to either stretch their defense to the perimeter or risk giving one of the best three‑point shooters in the league clean looks.
Analysts have already framed the move as a “favorable outcome” for the Lakers, emphasizing that they acquired the NBA’s top three‑point shooter this season without sacrificing a first‑round pick or a core young player. If Kennard delivers in the playoffs the way he has at previous stops, the trade could be remembered as a turning point in Los Angeles’ push for another title in the LeBron–Dončić era.
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Cody Rhodes retained the WWE Undisputed Championship to cap off WrestleMania 42 Night 1, but the one who had the last laugh was Randy Orton.
Orton may have lost the match, but it became clear at the end that he was nowhere near done.
Pat McAfee, Jelly Roll Taken Out of the Title Picture
Pat McAfee, who came out to support Orton, was taken out even before the championship match could begin by Rhodes, who had help from Jelly Roll. McAfee was stretchered to the backstage, and Jelly Roll disappeared from sight.
With the two celebrities gone, it was just Orton and Rhodes, just how the fans wanted it to begin with.
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While Rhodes is the babyface (the wrestling term for the good guy) in the match, he went for dirty tactics towards the end, including an eye poke and a low blow to Orton. The Viper, disoriented from the eye poke, ended up delivering the RKO to the referee.
McAfee showed up again in a referee shirt and a neck brace as Orton pinned Rhodes, who kicked out at two.
To the surprise of the crowd, however, Orton did the RKO on McAfee, and the distraction proved costly for The Apex Predator, who eventually found himself in the Cross Rhodes. Rhodes picked up the victory soon after.
Randy Orton Ends WrestleMania 42 Night 1 Standing Tall
Cody Rhodes may have retained his championship at the end of WrestleMania 42 Night 1, but it was Randy Orton who had the last say.
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Both bloodied from the match, Orton attacked Rhodes with the championship before delivering a move fans hadn’t seen in a long time, the punt kick. Orton stood tall after, holding the WWE Undisputed Championship in hand.
What this means for this rivalry remains to be seen, but fans are delighted that a more vicious version of Orton, one who the WWE universe last saw in 2009, may have finally woken up.
Presentation: Zooming In on the Next Steps for the JUMP+ Project
✅ Key Takeaway
JUMP+ is a comprehensive initiative to strengthen Thai listed companies through growth strategies, governance reforms, and climate action, backed by financial incentives and visibility programs. It aims to rebuild investor trust and enhance the long-term sustainability of the Thai capital market. media.set.or.th
🌐 Background & Purpose
Thai capital market competitiveness has declined (trading value, market cap, IPO activity).
Listed companies show weaker profitability (net profit, ROE, EPS).
JUMP+ was created to increase corporate value and restore investor confidence.
📈 Program Framework
Growth: Support companies with strong growth potential.
Visibility: Encourage transparent disclosure and investor communication.
Incentives: Provide financial and advisory support.
🗓 Timeline & Plans
3-year plan (2026–2028) approved by boards of participating firms.
Covers:
Business strategy: growth targets, risk management, semi-annual progress reports.
Rida Morwa is a former investment and commercial Banker, with over 35 years of experience. He has been advising individual and institutional clients on high-yield investment strategies since 1991. Rida Morwa leads the Investing Group High Dividend Opportunities where he teams up with some of Seeking Alpha’s top income investing analysts. The service focuses on sustainable income through a variety of high yield investments with a targeted safe +9% yield. Features include: model portfolio with buy/sell alerts, preferred and baby bond portfolios for more conservative investors, vibrant and active chat with access to the service’s leaders, dividend and portfolio trackers, and regular market updates. The service philosophy focuses on community, education, and the belief that nobody should invest alone. Learn More.
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