Business
Luxury Brands Need a Comeback in China. They Shouldn’t Count on It.
Chinese shoppers are returning to luxury stores, but with less appetite to spend and in greatly diminished numbers. That is disappointing for high-end brands desperate for fresh growth.
After five years of weak sales, some luxury brands said their China business recently turned a corner. Richemont, which owns Cartier and Van Cleef & Arpels jewelry, said sales started to grow again in China in the third quarter of 2025. British luxury trench coat maker Burberry BRBY 0.00%increase; green up pointing triangle also noticed an improvement last fall, and said demand accelerated further in the final three months of the year.
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