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Major expansion for North Wales healthy snack bar manufacturer

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Wholebake is investing £3m in new production lines

Wholebake.(Image: LAURENCE HUDGHTON PHOTOGRAPHY LTD)

Leading contract manufacturer of healthy snack bars, Wholebake, is investing £3m in new high-speed production lines at its factories in North Wales.

The company has two manufacturing sites in Wrexham and one in nearby Corwen, Together they employ 425.

The investment will see two new high-speed production lines launching later this year. They will have capacity to run at 360 bars per minute compared with 120 on its existing lines – a threefold increase in output.

The new lines add capacity on top of current production rather than replacing it, giving Wholebake’s customers the headroom to grow. To support the expansion, Wholebake is recruiting for 15 skilled operators and engineers.

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Latest data from NIQ EPOS show that total cereal bars market is now worth £819m having grown 3% over the last year. Protein bars are worth £261m having achieved a year-on-year growth rate of of 8.3% and account for 83% of the category’s value growth.

John McMullen, chief executive of Wholebake, said:“The way Britain snacks is undergoing a structural shift. People aren’t snacking more, they’re snacking better, trading traditional confectionery for healthier alternatives made with ingredients they recognise.

” The data makes clear this is not a passing fad but a lasting change in behaviour, and one where consumers are willing to pay more for snacks that fit their lifestyle.

“As a manufacturer, our job is to help brands and retailers keep pace with that demand. That’s exactly why we’re investing in new high-speed production lines this year, to give our customers the capacity, quality and flexibility they need to grow in one of the fastest-moving parts of the food industry.

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“Wholebake has spent more than 25 years building expertise in healthy snacking, and the shift we have seen in that timeframe has been monumental.”

Wholebake has been backed by private equity firm Elysian Capital following its investment into the firm in 2021.

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Business

Oil prices to hit $120 soon? Goldman Sachs makes big prediction as Hormuz concerns loom

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Oil prices to hit $120 soon? Goldman Sachs makes big prediction as Hormuz concerns loom
Wall Street major Goldman Sachs has warned that Brent crude could surge to $120 per barrel if disruptions through the Strait of Hormuz, the world’s most critical oil transit route, persist, even as its base case assumes an eventual easing of tensions in the Middle East.

Goldman Sachs expects Brent crude to average $80 per barrel in the fourth quarter and $75 next year, assuming tensions in the Middle East ease. However, the risks to its forecasts remain “tilted to the upside” due to potential disruptions to shipping through the Strait of Hormuz and possibly the Red Sea, analysts said.

Global energy markets have faced renewed volatility this month, with Brent climbing back above $91 per barrel amid fresh fighting between the U.S. and Iran and a threat by Iran-backed Houthi rebels in Yemen to blockade shipments from Saudi Arabia. Red Sea routes have played a key role in enabling Persian Gulf crude cargoes affected by disruptions to reach buyers.

Also read: Relieved that crude has finally fallen? The real warning signs just began flashing elsewhere

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Goldman Sachs said lower global inventories in the second quarter have increased the oil market’s vulnerability to supply shocks. However, weaker Chinese imports and greater demand elasticity could limit the potential for further price gains.

Crude oil price today

Oil prices edged lower on Tuesday as markets weighed reports of renewed diplomatic efforts between the U.S. and Iran, including a proposed 10-day ceasefire, against continued military exchanges and a threat by Yemen’s Houthis to impose a naval blockade on Saudi Arabia.
A senior Iranian official told Reuters that Tehran had received a 10-day ceasefire proposal from mediators. The initiative aims to preserve the interim agreement signed on June 17 and create a path toward a lasting deal to end the conflict that began on February 28 following U.S.-Israeli attacks on Iran.
The diplomatic push followed another night of U.S. strikes on Iranian cities and retaliatory attacks by Iran’s Revolutionary Guards on U.S. military assets across the region. U.S. Central Command later said on Monday that it had launched another round of strikes on Iran.
The U.S. carried out its 10th consecutive day of strikes after President Donald Trump vowed that Iran “will pay” for the killing of American soldiers. Iran responded with attacks on Kuwait.

The conflict began on February 28, when the U.S. and Israel launched attacks on Iran. Tehran retaliated with strikes on Israel and Gulf states that host U.S. military bases. U.S.-Israeli attacks on Iran, along with Israeli strikes on Lebanon during the conflict, have killed thousands of people and displaced millions.

Also read:Oil is crude once again! Is $95 the new normal and what it means for Indian investors?

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Over the past week, Trump has also threatened to widen the scope of U.S. strikes in Iran to include energy facilities and bridges.

The 1949 Geneva Conventions, which set rules for humanitarian conduct during war, prohibit attacks on sites considered essential to civilian life. Following Trump’s earlier threats to target such infrastructure, international law experts in the U.S. said earlier this year that such attacks could potentially constitute war crimes.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Interactive Brokers Group, Inc. (IBKR) Q2 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript