Business
Mondelez debuts Clif high-protein bar
EAST HANOVER, NJ. — Mondelez International is launching a high-protein bar under its Clif brand. Each bar features 20 grams of protein and five grams of fiber.
The bar is formulated with rolled oats, nut butters, almonds, soy and whey protein. The product is available in peanut butter chocolate chip and cinnamon French toast flavors.
“Consumers are looking for protein-rich snacks to help fuel their busy lifestyles, and the Clif brand saw the opportunity to build on our energy bar portfolio with an innovation that offers a unique duality: 20 grams of protein with everyday energy,” said Joe Pellingra, senior director, Clif and Luna brands at Mondelēz International.
The bars may be purchased at retailers nationwide in a 4-count box for $7.49.
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