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Morning Bid: Japan markets welcome chance of a long-stay PM

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QYLG: Covered Calls On The NDX, But In Its Own Way

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QYLG: Covered Calls On The NDX, But In Its Own Way

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The Philanthropist Behind the Super Bowl Champion Seattle Seahawks

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The NFL logo appears on a goal post before the 2015 NFC Championship game between the Seattle Seahawks and the Green Bay Packers at CenturyLink Field in Seattle Jan. 18, 2015.

Jody Allen, chair of the Super Bowl LX champion Seattle Seahawks, has emerged as one of the most influential figures in professional sports and philanthropy following her brother Paul Allen’s death in 2018. As trustee of the Paul G. Allen Trust and chair of Vale Group (formerly Vulcan Inc.), she oversees a vast portfolio of assets while steering major teams and charitable initiatives. Here are 10 key things to know about the low-profile businesswoman and philanthropist who recently hoisted the Lombardi Trophy after Seattle’s 29-13 victory over the New England Patriots.

Jody Allen
Jody Allen
  1. Younger Sister of Microsoft Co-Founder Paul Allen Jody Allen, born Jo Lynn Allen on Feb. 3, 1959, in Seattle, is the younger sibling of Paul G. Allen, who co-founded Microsoft with Bill Gates in 1975. Raised in Seattle’s Wedgwood neighborhood by parents Kenneth Sam Allen, a University of Washington Libraries associate director, and Edna Faye Gardner Allen, a schoolteacher, the siblings shared a close bond. Jody graduated from Lakeside School in 1975 — the same elite private school attended by Gates — and studied drama at Whitman College, earning her degree around 1980.
  2. Co-Founder of Vulcan Inc. (Now Vale Group) In 1986, Jody co-founded Vulcan Inc. with Paul to manage family investments, projects and philanthropy. She served as CEO for years, handling day-to-day operations while Paul pursued broader visions in technology, real estate and science. Vulcan oversaw diverse holdings, including real estate developments like Lumen Field (home of the Seahawks) and the Moda Center (home of the Portland Trail Blazers). The company rebranded to Vale Group, with Jody as chair, continuing to execute Paul’s innovative projects.
  3. Chair of the Seattle Seahawks and Portland Trail Blazers As trustee of the Paul G. Allen Trust, Jody assumed control of the Seahawks after Paul’s 2018 death from non-Hodgkin lymphoma complications. She serves as chair, emphasizing the team’s role in fostering civic pride in Seattle. Similarly, she chairs the Portland Trail Blazers, which Paul bought in 1988. Under her leadership, the Seahawks won Super Bowl LX in 2026, marking the franchise’s second title and her first as chair. She proudly identifies as a “12,” the Seahawks’ fanbase nickname.
  4. Trustee of the Paul G. Allen Trust Paul’s will designated Jody as executor and sole trustee of his estate, valued at around $20 billion at his death. The trust holds the Seahawks, Trail Blazers (and a stake in the Seattle Sounders MLS team), requiring eventual sale of sports assets with proceeds directed to charity. Jody manages these holdings, preserving Paul’s vision while navigating complex legal and financial responsibilities. Despite Super Bowl success, she cannot personally profit from team sales due to the charitable mandate.
  5. Major Philanthropist Through Allen Family Philanthropies Jody co-founded and chairs Allen Family Philanthropies with Paul, focusing on arts and culture, youth development, environmental conservation and more. She also chairs the Fund for Science and Technology, supporting bioscience, environmental efforts and AI for good. Passionate about conservation, she founded Wild Lives Foundation in 2016 to combat wildlife trafficking and protect African elephants. She serves on boards like the Allen Institute and Sealife Response, Rehab and Research (SR3), emphasizing marine wildlife welfare in the Pacific Northwest.
  6. Founder and Director of MoPOP Jody is the founding director of the Museum of Pop Culture (MoPOP) in Seattle, a critically acclaimed institution celebrating music, film, science fiction and popular culture. Opened in 2000 as the Experience Music Project, it reflects the Allen family’s commitment to arts innovation. Jody remains actively involved, ensuring the museum’s role in cultural education and community engagement.
  7. Net Worth and Financial Influence Estimates place the assets Jody manages through the trust and Vale Group at around $20 billion, aligning with Paul’s wealth at death. Her personal net worth is harder to pinpoint due to private structures, but she ranks among the wealthiest sports owners, with the Seahawks valued over $6 billion in recent assessments. The 2026 Super Bowl win boosts franchise value further, though charitable directives limit personal gain.
  8. Low-Profile Yet Impactful Leadership Jody maintains a private life, avoiding the spotlight common among team owners. Described as detail-oriented and passionate about real estate and building projects, she earned praise for operational efficiency at Vulcan. Her quiet stewardship has sustained success across sports and philanthropy, with recent Super Bowl triumph highlighting her steady hand amid transition.
  9. Commitment to Civic Pride and Community Both the Seahawks and Trail Blazers serve as catalysts for regional identity under Jody’s watch. She recognizes sports’ power to unite communities, investing in facilities like Lumen Field that enhance Seattle’s landscape. Philanthropic efforts prioritize local youth programs, environmental initiatives and cultural access, reflecting a deep Seattle roots commitment.
  10. Navigating Future Transitions As trustee, Jody faces the mandate to sell the Seahawks and Trail Blazers, with proceeds benefiting charity. Despite the 2026 championship, rumors of pressure to divest persist, though she continues guiding both franchises. Her legacy intertwines Paul’s visionary entrepreneurship with her own focus on sustainable impact, conservation and community uplift.

Jody Allen’s story blends family legacy, business acumen and philanthropy. From co-founding Vulcan to leading Super Bowl champions and championing global causes, she upholds her brother’s innovative spirit while carving her distinct path in sports and giving.

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Duratec subsidiary MEnD acquires RGK Resources

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Duratec’s wholly owned subsidiary MEnD Consulting has recently acquired Port Kennedy-based RGK Resources.

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Weight-loss jabs threaten Greggs’ growth, analysts warn

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Heathrow has said passenger numbers were 60% lower in November than before the coronavirus pandemic and there were “high cancellations” among business travellers concerned about being trapped overseas for Christmas as Omicron spreads. The UK’s largest airport said the government’s travel restrictions had dealt a fresh blow to travel confidence and predicted it was likely to take several years for passenger numbers to return to pre-pandemic levels. This week ministers said passengers arriving in the UK would have to take a pre-departure Covid test, as well as a post-flight test, because of fears about the spread of the new variant. “[The] high level of cancellations by business travellers concerned about being trapped overseas because of pre-departure testing shows the potential harm to the economy of travel restrictions,” the airport said in an update. Heathrow said the drop in traveller confidence owing to the new travel restrictions had negated the benefit of reopening the all-important corridor to North America for business and holiday travel last month. Eleven African countries have been added to the government’s red list, requiring travellers to quarantine before reuniting with families. “By allowing Brits to isolate at home, ministers can make sure they are reunited with their loved ones this Christmas,” said John Holland-Kaye, the chief executive of Heathrow. “It would send a strong signal that restrictions on travel will be removed as soon as safely possible to give passengers the confidence to book for 2022, opening up thousands of new jobs for local people at Heathrow. Let’s reunite families for Christmas.” Heathrow said that if the government could safely signal that restrictions would be lifted soon, then employers at Heathrow would have the confidence to hire thousands of staff in anticipation of a boost in business next summer. The airport is expecting a slow start to 2022, finishing next year with about 45 million passengers – just over half of pre-pandemic levels. This week Tui, Europe’s largest package holiday operator, said it expected bookings for next summer to bounce back to 2019 levels. However, Heathrow said on Friday not to expect the aviation industry to recover for several years. “We do not expect that international travel will recover to 2019 levels until at least all travel restrictions (including testing) are removed from all the markets that we serve, at both ends of the route, and there is no risk of new restrictions, such as quarantine, being imposed,” the airport said.

The growing use of weight-loss injections could dent demand for sausage rolls and pastries at Greggs, potentially depriving the bakery chain of some of its most lucrative customers, according to City analysts.

The warning comes as Greggs continues to grapple with slower sales growth since mid-2024, a period that has prompted investor speculation over whether the UK has reached “peak Greggs”. The company has attributed its softer performance to fragile consumer confidence and last summer’s unusually hot weather, which reduced footfall, while some shareholders have questioned whether its rapid store expansion has begun to cannibalise like-for-like sales.

Analysts at Jefferies have now added another potential headwind: the rising popularity of weight-loss drugs such as Mounjaro and Wegovy. In a note to clients, the broker said the trend could represent an “enduring challenge” for Greggs and weigh on its longer-term growth prospects.

The drugs work by mimicking the GLP-1 hormone, which suppresses appetite and increases feelings of fullness. Jefferies pointed to US research suggesting that users of such treatments tend to cut back particularly on high-calorie, ultra-processed savoury foods, a category that includes many of Greggs’ core products.

The analysts estimate that as many as four million people in the UK may now be using weight-loss jabs, equivalent to around 7.5 per cent of the adult population.

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“It may only be 10 per cent of GLP-1 users that would shop at Greggs,” the Jefferies team said. “But that 10 per cent would be high-BMI individuals consuming lots of calories and, we would infer, likely some of Greggs’ best customers. Those customers could go from being among the most valuable to potentially never spending a penny with the business again.”

Roisin Currie, Greggs’ chief executive, acknowledged last month that there was “no doubt” weight-loss injections were having an impact on consumer behaviour. In response, the chain has begun expanding its healthier ranges, including products such as egg pots, to reflect shifting preferences.

Despite those efforts, Jefferies said the spread of weight-loss drugs should be seen as a “structural issue” rather than a passing trend. The broker cut its forecasts for Greggs’ like-for-like sales growth and profit margins and downgraded the stock to “hold” from “buy”, underlining the growing uncertainty facing one of Britain’s most recognisable high-street brands.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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Raymond James upgrades Lumexa Imaging stock to Strong Buy with $23 target

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UK government must end its boycott of British innovation, says Megaslice

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UK government must end its boycott of British innovation, says Megaslice

The UK government must overhaul its approach to public sector procurement if it is serious about backing British innovation, according to Justin Megawarne, managing partner at Megaslice, who has accused Whitehall of hiding behind rigid frameworks and “arbitrary scoring systems”.

Megawarne’s comments follow the decision to award Fujitsu a place on a government framework worth up to £984 million, despite the company’s central role in developing and supporting the Post Office Horizon IT system. The system led to the wrongful prosecution of 736 subpostmasters across the UK and has since become one of the most serious miscarriages of justice in modern British history.

Fujitsu had previously written to the government committing not to bid for new public contracts until the public inquiry into the Horizon scandal had concluded. Its inclusion on the framework has reignited debate about how the government selects suppliers — and whether it is doing enough to support genuine domestic innovation.

“If an organisation has performed so badly for its customers that it has become a national scandal and warranted its own TV drama, surely it’s time the government spent its money elsewhere,” Megawarne said.

“With so much public money wasted on technology that isn’t fit for purpose, and in this case fraudulently criminalised people, the budget for real innovation continues to shrink. We are failing to support the next generation of founders who are building genuinely innovative businesses, instead recycling contracts to the same organisations that have failed us before.”

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Megawarne argues that government procurement processes are fundamentally flawed, relying too heavily on mechanistic evaluation tools that struggle to identify real value.

“Current approaches to adopting new technology are overcomplicated and painfully slow,” he said. “Scoring sheets don’t capture innovation. If the government actually engaged with businesses instead of keeping them at arm’s length, we could save millions of pounds currently wasted on the wrong solutions.”

Rather than relying on civil servants to assess complex and novel technologies, Megawarne believes the government should enlist independent industry leaders with proven innovation credentials.

“Let experts judge ideas using their experience and judgement, not a spreadsheet,” he said. “Yes, some will say that sounds unfair, but it dramatically increases the chances of finding a genuinely game-changing solution. You simply need to ensure those experts have no conflicts of interest.”

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He added that procurement decisions are too often driven by price rather than outcomes. “Spending less on the wrong solution isn’t saving money at all. Much of what’s been invested in so far has failed to solve the day-to-day problems government departments actually face.”

Megawarne also criticised what he sees as the government’s default preference for large, established suppliers, regardless of past performance.

“The mindset is still, ‘no one ever got fired for buying IBM’,” he said. “It’s a way of avoiding responsibility. If something goes wrong, you can always point at the big name.”

In the case of Fujitsu and the Post Office Horizon system, he said the failure was neither minor nor isolated. “This wasn’t a simple error. It destroyed lives. The company apologised only when it was forced to, and repeatedly resisted compensation. Yet here we are again, awarding more public contracts.”

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According to Megawarne, the same pattern plays out repeatedly across government IT spending. “Huge consultancies win major contracts, fail spectacularly, and face no real consequences. It’s a cycle of failure with zero accountability.”

At the heart of the problem, Megawarne believes, is an institutional aversion to risk.

“True innovation exists in the UK, and much of it sits with founders who are building solutions that could genuinely transform public services,” he said. “But the government is fundamentally risk-averse.”

He warned that founders are being steered down the wrong path, optimising for procurement scorecards rather than solving real problems. “They chase perfect scores on frameworks that measure the wrong things, while innovation is sidelined in favour of cost-cutting and box-ticking.”

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“If the government genuinely wants to unlock British innovation,” Megawarne added, “it needs to stop prioritising spreadsheets over people, and start backing ideas that actually work.”


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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Golub Capital: Too Risky To Touch Despite 15% Dividend Cut

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Ranked from Prince to Bad Bunny

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The NFL logo appears on a goal post before the 2015 NFC Championship game between the Seattle Seahawks and the Green Bay Packers at CenturyLink Field in Seattle Jan. 18, 2015.

The Super Bowl halftime show has evolved from marching bands and novelty acts into one of the world’s biggest annual music spectacles, drawing more than 100 million viewers and often generating as much buzz as the game itself. With Bad Bunny’s historic 2026 performance featuring Lady Gaga and Ricky Martin still fresh in memory, here is a ranking of the 10 greatest Super Bowl halftime shows of all time, based on cultural impact, production value, surprise moments, viewership records and lasting legacy.

Prince – Super Bowl XLI (2007) Widely regarded as the gold standard, Prince delivered a rain-soaked masterpiece in Miami. Performing “Purple Rain” under a torrential downpour, the purple lights reflecting off the sheets of rain created an otherworldly visual. He covered Foo Fighters’ “Best of You,” shredded on guitar during “Purple Rain,” and closed with a silhouette against a giant Prince symbol. The show’s raw energy, technical brilliance and defiance of weather conditions cemented Prince’s legacy. Many critics and fans still call it the greatest halftime performance ever.

Beyoncé – Super Bowl XLVII (2013) After announcing her surprise reunion with Destiny’s Child, Beyoncé delivered a fierce, 13-minute set that included “Crazy in Love,” “Baby Boy,” “Single Ladies” and a medley of DC classics with Michelle Williams and Kelly Rowland. The choreography was razor-sharp, the staging minimalist yet powerful, and the Destiny’s Child reunion moment sent shockwaves through social media. It remains one of the most-watched and most-replayed halftime shows, with Beyoncé’s command of the stage unmatched.

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Michael Jackson – Super Bowl XXVII (1993) The performance that transformed the halftime show forever. Michael Jackson stood motionless for 90 seconds as the Rose Bowl crowd erupted, then launched into “Jam,” “Billie Jean,” “Black or White” and “Heal the World.” The spectacle introduced pyrotechnics, massive choreography and celebrity cameos (including children holding signs spelling “Heal the World”). It drew 133.5 million viewers — a record at the time — and set the template for modern halftime extravaganzas.

Lady Gaga – Super Bowl LI (2017) Lady Gaga leapt from the stadium roof, flew across the field on wires and delivered a patriotic, high-flying medley of “God Bless America,” “This Land Is Your Land,” “Poker Face,” “Bad Romance,” “Telephone,” “Born This Way,” “The Edge of Glory,” “Million Reasons” and “Just Dance.” The production was cinematic, the message unifying, and her live vocals under physical duress earned universal praise. It remains one of the most technically ambitious and emotionally resonant shows.

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The Weeknd – Super Bowl LV (2021) In a pandemic-era spectacle at Raymond James Stadium, The Weeknd invested $7 million of his own money into a labyrinthine set that mirrored his “After Hours” aesthetic. He performed “Starboy,” “The Hills,” “Can’t Feel My Face,” “I Feel It Coming,” “Save Your Tears” and “Blinding Lights,” complete with a hall-of-mirrors effect and a bloody bandage reveal. The show’s cinematic quality and commitment to artistic vision earned it high marks despite no live crowd.

Shakira & Jennifer Lopez – Super Bowl LIV (2020) A celebration of Latin culture, this high-octane performance featured Shakira’s belly-dancing flair and J.Lo’s pole-dancing prowess, backed by Bad Bunny, J Balvin and Emme Muñiz. Hits included “Hips Don’t Lie,” “Whenever, Wherever,” “Jenny from the Block” and “Let’s Get Loud.” The vibrant costumes, intricate choreography and powerful message of Latino pride made it one of the most culturally significant shows, drawing massive global attention.

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U2 – Super Bowl XXXVI (2002) Just months after 9/11, U2 delivered a poignant, stripped-down set in the Superdome. Bono opened with “Beautiful Day,” then the band performed “MLK” and “Where the Streets Have No Name” beneath a massive, billowing American flag projection listing names of 9/11 victims. The emotional weight, Bono’s salute to New York firefighters and the raw sincerity made it unforgettable.

Madonna – Super Bowl XLVI (2012) Madonna’s theatrical extravaganza featured LMFAO, Nicki Minaj, M.I.A. and CeeLo Green. She performed “Vogue,” “Music,” “Give Me All Your Luvin’,” “Like a Prayer” and “Ray of Light” in elaborate costumes and with Cirque du Soleil-style acrobatics. The show’s scale, production value and star-studded collaborations made it a benchmark for spectacle.

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Katy Perry – Super Bowl XLIX (2015) The most-watched halftime show ever (118.5 million viewers), Perry’s performance included a giant mechanical lion, dancing sharks, a beach scene with “Teenage Dream” and a closing “Firework” with fireworks exploding overhead. Missy Elliott’s surprise appearance added hip-hop energy. The sheer fun, color and viral moments (Left Shark) made it a pop-culture phenomenon.

Bad Bunny – Super Bowl LX (2026) In a groundbreaking performance, Bad Bunny became the first Latino solo headliner and the first to perform primarily in Spanish. Joined by Lady Gaga for a Latin remix of “Die with a Smile” and Ricky Martin for “Lo Que Le Pasó a Hawaii,” the set celebrated Puerto Rican heritage with a live wedding ceremony, marketplace staging and cameos from Pedro Pascal, Jessica Alba, Karol G and Cardi B. The joyful, inclusive energy and bold cultural statement earned immediate acclaim as one of the most significant halftime shows in history.

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Honorable mentions include Justin Timberlake & Janet Jackson (2004, infamous for the wardrobe malfunction), Bruce Springsteen & the E Street Band (2009), Coldplay with Beyoncé & Bruno Mars (2016), and Rihanna (2023).

The Super Bowl halftime show has become a cultural institution, blending music, spectacle and social commentary. From Prince defying the rain to Bad Bunny celebrating Latino pride on the world’s biggest stage, these performances continue to shape how America — and the world — experiences live entertainment.

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Markets track global rebound, Nifty range-bound with positive bias: Rajesh Bhosale

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Markets track global rebound, Nifty range-bound with positive bias: Rajesh Bhosale
Indian equity markets extended gains on Monday, taking cues from a rebound in global markets, particularly Wall Street. Both the Nifty and broader market indices traded in positive territory, reflecting improved global sentiment and steady domestic participation.

Despite the positive tone, the Nifty remained largely range-bound during the session. Market participants are watching closely to assess whether the ongoing rally has further legs or if the index is likely to consolidate at current levels. Technical experts say that while momentum remains positive, near-term movements could stay choppy due to overbought conditions.

Commenting on the market structure, Rajesh Bhosale from Angel One highlighted that last week’s sharp gap-up move set the tone for the current trend. He said, “So, last Tuesday we saw a strong gap-up opening of more than around 1,200 points and post that, as you highlighted, the index has been trading in a range. But Nifty held onto its key moving averages and if we see last week’s candlestick formation, it was a very strong engulfing pattern.”

He added that Monday’s action further reinforced the bullish undertone. “And today we are seeing a follow-up with a strong bullish gap. So, the direction of the gap itself indicates that the market is in a strong uptrend, but due to indicators being in an overbought zone, we are seeing choppy upside.”

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According to Bhosale, the broader strategy should remain tilted towards buying on declines. “So, our strategy will remain to maintain a buy approach where any dip should be considered as a buying opportunity.”


He identified immediate technical levels for traders to monitor closely. “Today’s bullish gap left around 25,700 seems to be the immediate support and in the coming session, that is tomorrow for the weekly expiry, we expect Nifty to move towards the levels of 26,000 to 26,100.”
Summing up his outlook, Bhosale maintained a positive bias for the index. “So, bias is positive. Consider dips towards 25,700 as a buying opportunity, expecting levels of around 26,000 to 26,100 levels.”Market participants will now watch global cues and weekly expiry dynamics for further direction, with technical indicators suggesting that while the trend remains upward, short-term volatility could persist.

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Ranked by Client Reviews, Results and Expertise

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Top 10 Best SEO Companies in Sydney, Australia 2026

In 2026, Sydney’s digital marketing landscape continues to thrive as businesses compete fiercely for organic visibility amid Google’s evolving algorithms, including enhanced emphasis on E-E-A-T, AI Overviews and user-centric content. With local search intent driving much of Australia’s e-commerce and service economy, top SEO agencies in Sydney deliver specialized strategies that blend technical excellence, ethical link-building, high-quality content and performance tracking to achieve sustainable rankings and ROI.

Top 10 Best SEO Companies in Sydney, Australia 2026
Top 10 Best SEO Companies in Sydney, Australia 2026

This ranking draws from February 2026 data across Clutch.co (verified client reviews and project outcomes), Semrush Agency Partners, GoodFirms, DesignRush, agency case studies and industry publications. Agencies were assessed on organic traffic growth, keyword rankings, backlink quality, technical SEO depth, local/national results, client retention rates, transparency, innovation (AEO/voice search readiness) and overall reputation. All listed firms maintain strong Sydney operations or serve the market prominently.

Here are the top 10 SEO companies in Sydney for 2026:

  1. Sixgun Sixgun secures the top spot in multiple 2026 Clutch.co rankings for Sydney SEO, boasting a perfect 5.0 rating from 18 verified reviews. As a Premier Verified provider, the agency specializes in performance-driven SEO with custom strategies, technical audits, content optimization and link acquisition tailored to competitive niches. Clients praise measurable outcomes like doubled organic traffic and lead generation in under six months, alongside responsive communication and transparent reporting. Sixgun serves a range of Sydney businesses from startups to established brands, emphasizing data-backed decisions and long-term growth. Their approach aligns well with Google’s helpful content updates, focusing on user intent and authority building.
  2. Supple Digital Supple Digital frequently ranks among Sydney’s elite on Clutch.co and independent 2026 lists, earning acclaim for award-winning full-service SEO that integrates technical expertise, content marketing and digital PR. Clients report consistent first-page rankings in saturated markets, with strong results in lead generation and revenue growth. The agency excels in comprehensive site audits, on-page optimization, strategic link-building and e-commerce SEO, often delivering 200-500% traffic increases for mid-market clients. Their transparent processes and Australian-based team make them a trusted partner for businesses seeking sustainable, white-hat results.
  3. StudioHawk Though Melbourne-headquartered, StudioHawk maintains a significant Sydney presence and ranks highly in 2026 Semrush and Clutch evaluations for technical SEO mastery, programmatic strategies and e-commerce specialization. The agency stands out for data-driven approaches, complex site migrations, authority scaling and client education. Reviews highlight long-term partnerships and impressive results in competitive verticals, including substantial organic revenue lifts. StudioHawk’s focus on innovation and measurable KPIs positions it as a leader for ambitious Sydney brands.
  4. Soup Agency Soup Agency appears prominently in Clutch.co and Semrush 2026 rankings for results-oriented SEO, including local optimization, content marketing and e-commerce campaigns. Clients commend measurable ROI, responsive service and success in high-competition Sydney sectors. The agency delivers tailored strategies encompassing keyword research, on-page enhancements, technical fixes and off-page authority building, often achieving top-three rankings for key terms within months. Their collaborative style and focus on sustainable growth make them a strong choice for growing businesses.
  5. Prosperity Media Prosperity Media earns consistent mentions in SaaS and tech-focused 2026 reviews for technical depth, digital PR integration and authority-building strategies. Sydney-based, the agency helps clients scale through content clusters, high-DA backlinks and performance tracking. Case studies demonstrate significant traffic and lead surges for B2B and tech companies. Prosperity Media’s emphasis on strategic content and earned media complements core SEO, delivering long-term visibility gains in competitive markets.
  6. Online Marketing Gurus (OMG) OMG features in numerous 2026 Sydney guides for scalable, full-stack SEO with robust link-building and enterprise capabilities. The agency handles local, national and international campaigns effectively, with proven results across industries. Clients value strategic planning, performance monitoring and adaptability to algorithm shifts. OMG’s comprehensive approach suits businesses seeking aggressive yet ethical growth in organic search. Website:
  7. Safari Digital Safari Digital stands out as a specialized “SEO-only” agency in Sydney, praised in 2026 rankings for focused, no-fluff optimization. The firm excels in technical audits, on-page improvements and sustainable organic strategies without bundled services. Clients appreciate their independent mindset, clear deliverables and steady ranking progress. Ideal for businesses wanting pure, high-impact SEO without distractions.
  8. Red Search Red Search ranks highly on Semrush and Clutch for award-winning content marketing and SEO, helping Sydney businesses grow rapidly through powerful strategies. The agency specializes in bespoke search solutions, content creation and link-building for leading Australian brands. Reviews highlight fast organic growth and strong collaboration, making Red Search a reliable partner for content-driven visibility.
  9. WebRefresh WebRefresh earns strong Semrush and client feedback in 2026 for specialized SEO with no lock-in contracts and a 100% Australian-owned focus. As a dedicated SEO agency, it delivers high-quality experience and results through technical expertise, keyword strategies and performance optimization. Clients value flexibility, transparency and consistent improvements without long-term commitments. Website:
  10. Salt & Fuessel Salt & Fuessel rounds out many top-10 lists in 2026 for innovative, creative SEO approaches and strong Clutch ratings. The agency emphasizes user experience, core web vitals, content optimization and collaborative campaigns. Clients praise steady progress in competitive markets and their detail-oriented service, making them suitable for businesses seeking creative yet effective strategies. Website:

Sydney’s SEO sector in 2026 prioritizes ethical practices, AI readiness and user-first content amid Google’s updates. Businesses should review recent case studies, request audits and verify client results when selecting an agency. These top firms represent the best of Sydney’s vibrant digital ecosystem, driving measurable organic success for local and national clients.

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