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NFL names Kraft Heinz as its first official condiment partner in league history

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NFL names Kraft Heinz as its first official condiment partner in league history

For the first time ever, the NFL has a condiment partner.

The Kraft Heinz Company and the NFL announced a five-year global strategic partnership, uniting one of the world’s biggest food portfolios and the most-watched sports league in the United States to drive fan engagement and food experiences.

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This partnership not only unlocks premium stadium and game visibility and integrated co-branding marketing, but also limited-edition packaging on Kraft Heinz products and immersive retail activations for the millions of football fans around the world.

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Kraft Heinz Mac & Cheese

Kraft Heinz Mac & Cheese at a store in New York Sept. 2, 2025. (Michael Nagle/Bloomberg  / Getty Images)

Kraft Heinz will offer many food favorites, including Heinz, Kraft Velvet, Philadelphia, Kraft Mac & Cheese, Primal Kitchen, Classico and A1, among many others, to some of the biggest moments in football over the coming years.

“We couldn’t be more excited to kick off this breakthrough partnership with the NFL, as our portfolio of iconic brands are a regular part of the game day experience that brings people together,” Todd Kaplan, chief marketing officer, North America at Kraft Heinz, said in a statement.

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BROADCASTER TIM BRANDO SUGGESTS SPORTS FANS GET CONFUSED WHERE TO WATCH GAMES AS STREAMING TAKES OVER

“The new partnership will help us scale, connect and amplify our seat at the table with our fans and customers. From stronger in-store presence and product innovation to deep and meaningful engagement with our consumers and their favorite teams, we look forward to working with the NFL to create unforgettable and delicious game day moments for fans all around the world.”

A view of the NFL Logo displayed on the field

The NFL Logo is displayed on the field during the Philadelphia Eagles-Kansas City Chiefs game at Caesar’s Superdome. (Getty Images)

The partnership also helps the NFL accelerate its continued push to touch a broader, international audience. Kraft Heinz will gain access to select overseas games this upcoming season and beyond. 

In doing so, Kraft Heinz will work with the league to set up exclusive fan experiences and game day celebrations with the foods they all love.

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“Kraft Heinz is an iconic brand with products that are fixtures at kitchen tables, tailgates and beyond,” NFL Senior Vice President of Global Partnerships Tracie Rodburg said. “This partnership, including its focus on global growth and flag football, is a win for the league and our fans.”

Kraft Heinz and NFL logos

Kraft Heinz became the first-ever condiment partner of the NFL, launching a five-year global deal. (Getty)

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The first big NFL event Kraft Heinz will activate its partnership is at the 2026 NFL Draft in Pittsburgh, the city where Heinz was born.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

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Form 13F Towarzystwo Funduszy Inwestycyjnych Allianz Polska S.A. For: 9 April

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Form 13F Towarzystwo Funduszy Inwestycyjnych Allianz Polska S.A. For: 9 April

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Jo Malone hopes 'sense will prevail' in lawsuit over her name

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Jo Malone hopes 'sense will prevail' in lawsuit over her name

The British perfume designer and Zara are being sued by Estée Lauder over a collaboration.

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US economic growth revised lower in final fourth quarter reading

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US economic growth revised lower in final fourth quarter reading

This story about the fourth-quarter GDP report is developing and will be updated with more details.

The U.S. economy grew at a slightly slower pace than expected in the fourth quarter, according to the Commerce Department’s estimate.

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The Bureau of Economic Analysis (BEA) on Thursday released its final reading of fourth-quarter GDP, which showed the economy grew at an annualized rate of 0.5% in the three-month period including October, November and December. 

An aerial view of shipping containers at the Port of Houston

Shipping containers are organized at the Houston Port of Authority on Feb. 10, 2025 in Houston, Texas. (Brandon Bell/Getty Images)

FED’S FAVORED INFLATION GAUGE REMAINED ELEVATED IN FEBRUARY, DELAYED REPORT SHOWS

That figure was lower than the expectations of economists polled by LSEG, who had estimated 0.7% GDP growth in the fourth quarter.

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Coffee and ground beef prices surge most in 2 years, report finds

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Coffee and ground beef prices surge most in 2 years, report finds

Americans are facing a tale of two grocery lists.

While some prices are cooling, the items families rely on most for energy and nutrition — meat and coffee — are seeing sharp increases that wipe out any savings in the bread aisle.

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Fourteen of the 25 most common grocery store staples rose in price from February 2024 to February 2026, with the top five largest increases coming from coffee (+55%), lettuce (+39%), ground beef (+31%), sirloin steak (+21%) and orange juice (+15%), according to a new report from CouponFollow that analyzed Consumer Price Index (CPI) data from the past two years.

Coffee was the fastest-rising staple in the study, with a pound of ground roast costing $6.09 in 2024 compared to $9.46 in 2026. Going back to 2020, coffee prices have reportedly increased 123%.

JAMIE DIMON WARNS IRAN WAR COULD DRIVE INFLATION, INTEREST RATES HIGHER

Ground beef has hit $6.74 per pound, a 31% increase from 2024 and 74% above pre-pandemic levels.

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Customers shop for ground beef at grocery store

Customers shop for beef at a grocery store on April 6, 2026, in Los Angeles, California. (Getty Images)

With ground beef prices in mind, CouponFollow ran a “taco night test,” tracking specific meal scenarios to show how inflation affects consumers. A family of four is paying nearly $25 just for basic taco ingredients, compared to just $17.50 six years ago.

If you can live on eggs and toast, your bill might be lower than it was two years ago, with egg prices decreasing the most (-17%), followed by white bread (-8%), spaghetti (-8%) and butter (-7%).

Still, the report warns that “the items still climbing are rising fast enough to offset those declines.”

“Grocery inflation isn’t going away overnight, but small changes to how and where you shop can add up fast. Paying attention to which categories are rising and which are cooling, stocking up on pantry staples when prices dip, and being flexible with pricier proteins are all easy ways to stretch your grocery budget a little further,” CouponFollow notes. “Stacking those habits with coupons and deals can make an even bigger dent in your weekly bill.”

Economic experts have also recently cautioned that high oil prices due to the Iran war are pushing gasoline prices higher, and that could lead to grocery bills rising for American consumers.

The increase in oil, gas and diesel prices raises transportation costs for businesses, including grocery stores, which may face pressure to raise food prices and other items if the situation continues.

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“Every time something moves in the economy, it will cost more,” said Derek Reisfield, co-founder of MarketWatch and a former McKinsey consultant. “Someone, usually the end consumer, will have to pay for that.”

Gregory Daco, chief economist at EY-Parthenon, previously told FOX Business: “For U.S. consumers, what this means is that while there is currently a price shock at the pump being felt directly by consumers, there’s still uncertainty as to how long this shock will last.”

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FOX Business’ Eric Revell contributed to this report.

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SigmaRoc executives acquire shares through employee plan

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SigmaRoc executives acquire shares through employee plan

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Flowers Foods chief supply chain officer retiring

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Flowers Foods chief supply chain officer retiring

Search for successor to Tom Winters gets underway.

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Rainbow Rare Earths Limited 2026 Q2 – Results – Earnings Call Presentation (OTCMKTS:RBWRF) 2026-04-09

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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U.S. Money Markets: Slow Calm To Steady State

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U.S. Money Markets: Slow Calm To Steady State

U.S. Money Markets: Slow Calm To Steady State

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Epam Systems stock hits 52-week low at $125.53

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Epam Systems stock hits 52-week low at $125.53

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BlackBerry earnings up next: All eyes on FY27 revenue outlook

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BlackBerry earnings up next: All eyes on FY27 revenue outlook

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