North Wales eco-friendly theme park under new ownership

An eco-friendly theme park in North Wales is under new ownership.

GreenWood Family Park at Y Felinheli has been acquired by the Wood Family Group from Continuum Attractions. The park, which attracts around 140,000 visitors a year, was put up for sale with a £1.25m price tag in April. The value of the deal has not been disclosed.

The park, which is set in 34 acres, has more than 15 rides and attractions, including a solar powered water slide and a people powered rollercoaster.

Andrew Wood, director of the Wood Family Group, which acquired the park in 2017, said: “GreenWood is an incredible park with a proud history and a loyal community of visitors. We feel privileged to become its custodians. Our priority is to honour the park’s heritage, protect the values that have made it so successful and build on those foundations for the future.

“I would like to express our sincere thanks to the previous owners Continuum Attractions and everyone who has helped shape GreenWood over the years. Their passion, dedication and commitment have created a much-loved destination for families. We are honoured to build on that legacy and look forward to taking GreenWood into its next chapter while respecting everything that has made it so special. “.

Andrew Pawson, chief executive of Continuum Attractions, said: “Over the past seven years, it has been a privilege to operate GreenWood and to play a key role in its long-running growth and success. We are incredibly proud of what has been achieved during that time, and especially grateful to the dedicated team whose passion, creativity and hard work have helped make GreenWood such a special place for families.

“We would like to thank everyone who has contributed to the park’s journey during our time as its operator, including our colleagues, partners and the many guests who have enjoyed a visit over the years. We wish the Wood Family Group every success for the future and look forward to seeing GreenWood continue to thrive and create memorable experiences for generations to come.”

The Wood Family Group said it has ambitious long-term plans for GreenWood, including investment in new rides, attractions, play experiences and guest facilities.

A spokesperson added: “As a family-owned business with decades of experience operating a variety of businesses, the Wood Family Group is committed to long-term investment, exceptional customer experiences and supporting the local community. The acquisition reflects the family’s confidence in the future of tourism in North Wales and its desire to see GreenWood continue to thrive.

“Guests can look forward to exciting announcements over the coming months as plans are unveiled for new attractions, events and experiences designed to make every visit even more memorable.”

Legal firm Knights acted for Continuum Attractions on the deal, led by corporate partner Victoria Inness and solicitor Aaron Chaddha.

Ms Inness said: “We are particularly proud to have supported Continuum Attractions on this sale. This was a complex transaction requiring specialist input from lawyers across our corporate, property, commercial, banking, employment, data protection and regulatory teams. The collaborative approach of colleagues from across the business ensured a seamless transaction for all parties.

“Having worked closely with Continuum Attractions for many years, including on its acquisition of Eden Camp Modern History Museum earlier this year, we know how important it was to find an owner who will build on GreenWood’s success and invest in its future.”