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Olaplex tries to recover after drastic drop since its IPO

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Olaplex tries to recover after drastic drop since its IPO
Why Olaplex is struggling to win over investors

When prestige hair care brand Olaplex first debuted on the Nasdaq in late 2021, it surpassed pricing predictions and gained momentum fast.

The company opened at $25 per share, an increase from its initial public offering pricing estimates. It was part of a broader group of retailers that went public that year amid an IPO boom. Olaplex hit its all-time high just a few months after its public debut, reaching a price of $29.41 on Jan. 3, 2022.

But that run didn’t last long.

Since its IPO, Olaplex’s stock performance has plunged drastically, losing nearly 95% of its value. The S&P 500, meanwhile, has gained more than 50% over the same period. Now, the company is hoping to turn its performance around.

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“We are encouraged by the momentum we are seeing as we work to build a business that lives up to our breakthrough science, and we look forward to the journey ahead,” CEO Amanda Baldwin told CNBC in an exclusive statement.

Olaplex declined to comment to CNBC beyond that statement.

The company has a range of products, sold directly to consumers and to professional salons, that use a bond-building technology to strengthen and restore hair.

Its stock began sinking due to weakened demand and regulatory challenges in 2022, but some of Olaplex’s main issues were borne out of an early 2023 lawsuit filed against the company that accused the brand of using harmful ingredients. It involved nearly 30 women who alleged that the products caused hair loss and hair damage, citing an ingredient called lilial.

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The company aggressively denied those claims and said it had removed the lilial ingredient from all of its products, but consumers on social media continued to attack the brand, its formulations and the alleged side effects.

Though the case was dismissed later that year, the allegations left lasting damage on the brand’s reputation. Over the course of that year, its stock sank more than 50% – and it never recovered. Shares of Olaplex are now trading at less than $1.50, with a market cap of roughly $1 billion.

In fiscal year 2023, Olaplex said its net sales decreased 47.8% in the U.S. compared with the previous year, while its net income sank 74.8%.

In the meantime, the hair care industry added new players that fought for Olaplex’s falling market share. Companies like K18, Ouai and Redken have crowded the playing field, gaining popularity while Olaplex battled social media backlash.

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In late 2023, Olaplex recruited Baldwin, the former CEO of beauty brand Supergoop, to helm the company and turn around its brand strategy.

At the time, Baldwin said she saw “tremendous opportunity” to help the brand by deepening engagement with its customer base, innovating new products and sharpening its press strategy.

“Olaplex stands apart as a category creator redefining what is possible through the combination of beauty and science,” Baldwin said in a statement in late 2023.

Late last month, the company launched a new product, a pre-shampoo treatment intended to revitalize hair that marked the company’s next foray into advancing its bond-building technology.

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In its fourth-quarter earnings report last week, Olaplex reported a 4.3% increase in net sales compared with the fourth quarter of 2024, to $105.1 million. But for the full 2025 fiscal year, net sales increased just 0.1%. Shares of the company sank more than 20% after the report.

Reviving the brand

Olaplex didn’t always have so many challenges.

Celebrity hair stylist Tracey Cunningham has been with the brand since before it officially launched, first connecting with Olaplex founder Dean Christal in 2013 to begin testing products.

Cunningham, who specializes in hair coloring, said she began with testing the product on one red-haired client. By the end of the day, her opinion was clear.

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“I called Dean Christal at the end of the day, and I said, ‘Dean, I just want to tell you something — you just gave hair colorists super powers. You are going to change the game with hair color,’” she said.

Cunningham began using Olaplex on practically all of her customers at her Los Angeles salon, finding that it strengthened the hair and held color well. Over the course of the evolution of the brand, she said she’s seen its technology and formula improve.

Still, not all consumers have had the same experience with the brand, and it remains unclear whether Olaplex will be able to bounce back from its fall from grace.

Analysts from JPMorgan Chase aren’t sure that Olaplex is reaching an inflection point. In a January note, the analysts wrote that they’re holding a bearish outlook for the brand.

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“We believe the company will face a challenging few quarters ahead working off a significantly lower normalized base with sales performance in FY25,” they wrote. “The increased competition, generally stressed consumers and a challenging operating backdrop will likely remain significant headwinds over the next several months.”

A bottle of Olaplex N.4 Bond Maintenance Shampoo arranged in Denver, Colorado, US, on Thursday, Dec. 8, 2022.

David Williams | Bloomberg | Getty Images

But Olaplex is singing a different tune.

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On a third-quarter earnings call in November, Baldwin said research conducted when she first joined the company indicated that the brand was seen by consumers as “effective, yet cold and clinical.”

“According to the latest brand health tracker, which we fielded at the end of the quarter versus a baseline taken before we relaunched the brand, Olaplex is now perceived as more approachable and alluring while retaining its core identity as a scientific and iconic brand,” she said.

Susan Anderson, an analyst at Canaccord Genuity Global Capital Markets who has covered Olaplex for nearly all of its public history, said stabilizing sales, product innovation and distance from the lawsuit fallout are showing encouraging signs for the company’s progress.

“The negatives are just getting much less,” Anderson told CNBC.

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She noted that the company’s challenges have been compounded by negative perception and increasing competitors, but she believes customers have largely “moved beyond” the hair loss allegations.

And hair and scalp health continues to be a buzzy category within hair care, she added.

“It’s one of the hotter areas of beauty,” Anderson said. “We don’t really see that going away anytime soon, and I do think it presents opportunities for Olaplex to continue to roll out new products.”

In a December survey, Canaccord found that Olaplex was the top prestige hair brand for consumers ages 18 to 29.

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There have been recent green shoots for the company, too. In January, reports that Olaplex attracted a takeover offer from Germany-based company Henkel sent the stock surging more than 30%.

Olaplex declined to respond to the report.

“I’ve always thought this is definitely a takeout candidate, the valuation is attractive here,” Anderson said. “Obviously, it’s still a great brand that has a loyal following, so I guess I was not surprised at all.”

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Crexendo: AI, Acquisitions And A Growing Software

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Crexendo: AI, Acquisitions And A Growing Software

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Saba Capital’s Boaz Weinstein warns private credit problems are multiplying

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Saba Capital's Boaz Weinstein warns private credit problems are multiplying
Inside Alts: Saba Capital's Boaz Weinstein on private credit's liquidity problem

A version of this article appeared in CNBC’s Inside Alts newsletter, a guide to the fast-growing world of alternative investments, from private equity and private credit to hedge funds and venture capital. Sign up to receive future editions, straight to your inbox.

The problems in private credit are “multiplying by the quarter,” due in part to the “financial alchemy of promising liquidity that isn’t there,” Boaz Weinstein, founder of Saba Capital Management, told Inside Alts this week. 

“What’s happening, big picture, right now is that, for a number of reasons, in the middle of a bull market, there are cracks, there are problems, there are frauds, there are companies that are going bad without being a fraud,” Weinstein said in an exclusive interview. “So for those reasons, investors are seeing their dividends being cut. They want their money back, and [on] Wall Street the No. 1 story right now is where the redemption is going to be for all these managers.” 

Weinstein, of course, is a central figure in that story. His firm, Saba, alongside Cox Capital Management, just launched a tender offer to purchase 6.9% of shares in one of Blue Owl’s nontraded private credit funds at a 34.9% discount. 

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“We were hearing from investors in these funds that they wanted their money back,” he said. “They were trying to find someone to step into their shoes, so that happened in an organic way.” 

That fund, known as Blue Owl Capital Corp. II, halted quarterly redemptions and sold $1.4 billion of direct lending investments to provide liquidity for its investors. It turned out to be among the first in a slew of nontraded, private credit funds that have been hit with redemption requests above the typical 5% quarterly cap.

Private wealth flows across products tracked by analysts at Jefferies were down 19% in the first quarter compared with Q4. Analysts said they expect redemption rates across retail credit products to increase. 

Saba and Cox see an opportunity amid investors’ limited liquidity. They are launching similar tenders for stakes in several other funds at Blue Owl as well as Starwood Real Estate Income Trust. This has caused some to question whether Weinstein has been criticizing the private credit industry only to scare retail investors into selling their stakes to him at a discount.

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While speaking with Inside Alts, Weinstein clarified that he doesn’t actually believe there will be a wave of private credit defaults or frauds, nor does he think people should redeem further. (“The redemptions have arrived,” he said.)  

In fact, he’s actually bullish on several of the largest private credit managers. Weinstein said over the past few weeks, he bought shares in “the most amazing managers,” including Ares, Apollo and Blackstone. He said he is even long “a little bit” of Blue Owl equity.

“We’re long the stocks of these companies on the idea that, in case this is overdone, these are the guys that are going to be the winners at the end, when the smoke clears and their stocks may represent good value,” said Weinstein.

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Weinstein said he thinks private credit is trading at pessimistic levels and public credit is trading at “incredibly optimistic levels.” He’s shorted public credit through credit default swaps and credit derivatives. Weinstein said that the gating of private credit funds means that investors will have to sell more liquid assets to raise cash, which would weigh on the market. 

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“I think that public credit is incredibly mispriced and part of my short-term thinking about it is informed by the issues that the private credit markets are having,” he said. 

Weinstein said it will be a “number of weeks” before they know what happens with the Blue Owl bids, and how much they’ll end up buying. Weinstein said the tender offers weren’t “personal” against the manager, but rather, he said, “if we go bid for something, it’s a sign we think the manager is good.”

However, Weinstein noted a firm called Cliffwater as one in the private credit space that they’re “watching the most closely.” He said Cliffwater operates similarly to a fund-of-funds model, where they don’t own the loans directly, but rather, they’re invested in other managers. As a result, they have limited control over fulfilling their own redemption requests – something Weinstein describes as a “turducken” (a chicken stuffed inside a duck, stuffed inside a turkey).

According to a Securities and Exchange Commission filing, Cliffwater disclosed that as of the end of last year, 69% of its Corporate Lending Fund was comprised of direct investments in underlying credit and the remaining 31% was exposed to funds.  

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Weinstein predicted that when Cliffwater announces its redemption rate — expected as early as Tuesday — it could be between 10% and 20%. 

“I don’t know their exact cash position, but we think it’s very likely that they’re going to have to start redeeming and they’re going to get cut back when they redeem these funds that they’ve invested in,” he said. 

Cliffwater was also the subject of a recent viral investor letter by the hedge fund Rubric Capital, which said the alternatives manager could be “a canary in a coal mine” and “the first domino in the bank run we foresee,” according to The New York Times, which cited two people who read the private note. 

When asked about what happens to private credit if there’s a real credit cycle, Weinstein said, “it will fall harder than it should.”

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He added that “one of the best opportunities” in his career would be investing in private credit at a massive discount “when the economy slows.” 

“Maybe that’s not for a year, maybe it’s about to happen. Maybe it’s going to happen years from now,” Weinstein said. “It’s about to get super interesting.”

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Cantor Fitzgerald raises Neurocrine Bio price target on Ingrezza outlook

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Cantor Fitzgerald raises Neurocrine Bio price target on Ingrezza outlook

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DA Davidson reiterates Repay stock Buy rating on strong Q4 results

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DA Davidson reiterates Repay stock Buy rating on strong Q4 results

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ABM Q1 2026 slides: revenue beats offset by margin pressure

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ABM Q1 2026 slides: revenue beats offset by margin pressure


ABM Q1 2026 slides: revenue beats offset by margin pressure

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Tekmar encouraged by momentum and record order book despite drop in revenues

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Tekmar encouraged by momentum and record order book despite drop in revenues

The County Durham offshore engineering group says it is seeing positive signs

Offshore technicians assembling Tekmar's patented TEKLINK cable protection system during offshore installation on an offshore wind farm

Offshore technicians assembling Tekmar’s patented TEKLINK cable protection system during offshore installation on an offshore wind farm(Image: Unknown)

Offshore energy group Tekmar says it is encouraged by its latest results, despite seeing a drop in revenues and another year of losses.

The County Durham-based firm, which provides asset protection technology and offshore en­­ergy services, has released results for the year ending September 30 2025.

They show turnover falling slightly to £28.7m, while gross profit fell to £9.8m. After taking into account exceptional items, depreciation and other costs, Tekmar reported an overall loss for the year of £3.9m, though this was less than last year’s losses.

But Tekmar said that £43m of new orders since last July and currently had a record order book. It said its balance sheet had been strengthened, including by the sale of its former Innovation House building for £2.8m.

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The company said its Project Aurora plan to scale the business through both organic growth and acquisitions, and to improve its financial strength, was progressing well.

CEO Richard Turner said: “FY25 has been a pivotal and highly productive year for Tekmar as we launched and started to execute on Project Aurora. The group delivered results in line with market expectations, alongside a material improvement in profitability in the second half.

Richard Turner, CEO Tekmar Group plc

Richard Turner, CEO Tekmar Group plc(Image: Tekmar Group plc)

“We are pleased to have been able to maintain our momentum post period end – in the first four months of FY26 we have delivered a record order book, with multi-year visibility and have unlocked further growth potential by significantly strengthening our balance sheet.

“We are encouraged by the strong start to the new financial year and healthy pipeline we see ahead of us and are focused on delivering sustained, profitable growth and enhanced value for shareholders.”

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Welsh energy consultancy firm collapses into administration with nearly 140 job losses

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Welsh energy consultancy firm collapses into administration with nearly 140 job losses

Cardiff-based Amber Energy Solutions had been experiencing cashflow problems

Generic energy usage statement

Cardiff-based energy management consultancy Amber Energy Solutions has collapsed into administration resulting in nearly 140 staff being made redundant. The business provided energy consultancy and data services to multi-site property portfolios, landlords and infrastructure operators across the UK.

Amber Energy, which traded strongly in 2024, experienced cash flow challenges and a decline in revenues through 2025.

Matt Whitchurch and Jonathan Dunn of specialist business advisory firm FRP were appointed joint administrators.

Prior to appointment FRP said it undertook an accelerated marketing process to explore options for the business and its assets. While there was initial interest from a number of parties, only limited asset sales were ultimately achievable. A solvent sale was explored, but did not proceed after interested parties withdrew.

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READ MORE: Former psychiatric hospital site in Carmarthenshire transformed into health and wellbeing campusREAD MORE: Leasing deal agreed for third huge floating offshore windfarm in the Celtic Sea

Immediately following their appointment, the joint administrators completed the sale of certain assets.

However, the sale did not provide for the transfer of the wider workforce and 138 of the company’s 143 employees have been made redundant. The joint administrators are supporting those affected with claims to the Redundancy Payments Service.

Mr Whitchurch, partner at FRP, said: “Amber Energy Solutions had established a well-regarded offering in its sector but was unable to overcome sustained cash flow pressures.

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“We explored options to secure a wider going concern solution, however this was not achievable in the circumstances. While sales of certain assets have been completed, the majority of roles have unfortunately been made redundant.

“Our focus now is on supporting employees through the claims process and working to maximise recoveries for creditors.”

Its last published financial accounts with Companies House, for its l 2024 financial year, showed the business experienced a strong rise in revenues on the previous year from £9.51m to £11.43m. It also posted a rise in profit to £1.51m.

The business was set up in 2009 by Nicholas Proctor. It had featured in the Wales Fast Growth 50 initiative, an annual league table of the fastest-growing indigenous firms in Wales based on revenue growth.

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NSE tells brokers to disclose and remit excess STT retained for FY24 and earlier years

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NSE tells brokers to disclose and remit excess STT retained for FY24 and earlier years
Leading exchange NSE has directed its members, including brokers and sub-brokers, to disclose and remit any excess Securities Transaction Tax (STT) collected but not deposited with the government for the financial year 2023-24 and earlier periods.

In a circular issued on March 10, the exchange said the move follows directions from the Income Tax Department, which flagged instances where excess STT collected by some market intermediaries had not been remitted to the government account.

STT is a tax levied on transactions executed on recognised stock exchanges and is collected by brokers at the time of trading before being deposited with the government.

According to the circular, the Joint Commissioner of Income Tax, Range 7(1), wrote to the exchange on March 5, advising it to draw attention to the issue and seek details from members who may have retained excess STT.

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Following the instruction, NSE has asked all members to furnish details of such excess STT collected and retained with them for FY24 and preceding years. These details must be submitted directly to the exchange.


The exchange has also instructed brokers to remit any excess STT collected along with interest calculated at 1% for every month of delay. The funds must be paid to NSE immediately, after which the exchange will deposit the amount into the government account.
Members have been asked to comply with the directive within seven days from the publication of the circular.Also read | Everyone selling IT stocks after record crash, but this Rs 1.3 lakh crore mutual fund doing the exact opposite

The communication is a continuation of an earlier circular issued on March 19, 2025, which dealt with excess STT retained by members for FY23 and earlier years.

STT forms an important part of the tax framework governing equity and derivatives trading in India. The levy is applied across a range of market transactions including equity delivery trades, intra-day equity trades and derivatives contracts.

While brokers are responsible for collecting the tax from investors at the time of trade execution, they are required to deposit the amount with the government through the exchange system. Any delay or discrepancy in remittance can attract penalties or interest liabilities under tax rules.

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NSE said members seeking clarification on the circular can contact its taxation department.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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David Littleproud resigns as Nationals leader

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David Littleproud resigns as Nationals leader

David Littleproud has announced his resignation as leader of The Nationals Party of Australia, saying he no longer has the energy to do the job.

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FDA approves leucovorin for cerebral folate deficiency but not autism

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FDA reversals on UniQure, Moderna approvals worry investors

The headquarters of the U.S. Food and Drug Administration in Silver Spring, Maryland, Nov. 4, 2009.

Jason Reed | Reuters

The Food and Drug Administration on Tuesday approved a decades-old prescription vitamin called leucovorin as the first treatment for a rare genetic disorder in certain adults and children. 

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The move comes months after the Trump administration touted leucovorin as a potential therapy for a broader group of patients with autism spectrum disorder symptoms. The claim sparked skepticism among some in the medical and research community, but fueled excitement among families, spiking prescriptions of the drug in the U.S. 

One FDA official told reporters Monday that “we don’t have sufficient data to say that we could establish efficacy for autism more broadly” but said the agency is open to interest from companies in studying leucovorin in the autism population. 

The medication, also referred to as folinic acid, is a synthetic form of vitamin B9 that has been used to treat the toxic side effects of chemotherapy. Just a handful of small trials have suggested that leucovorin could be effective as an off-label treatment for children with autism, and some families have reported that it helped their nonverbal kids develop more language and social skills.

FDA officials, who requested anonymity to discuss the decision, told reporters Monday that they started with a broad review of leucovorin as an autism treatment before narrowing its approval to a smaller population with cerebral folate deficiency, a rare genetic mutation that prevents folate – a key vitamin – from properly reaching the brain. 

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The condition shares overlapping features with autism, typically develops in young children under age 2 and can cause severe developmental delays, seizures, a lack of muscle control and other serious neurological complications. 

The officials said the FDA found that using leucovorin in patients with that condition produced the “highest quality data” to support an expanded approval, which will apply to both generic versions of the drug and GSK’s old branded medication, Wellcovorin

“That was the data where we saw the largest effect sizes,” one FDA official said on the call. “So we narrowed in on that population, just because we felt like that was the strongest both scientific rationale and also the largest treatment effects that could be used to then overcome some of the limitations in the data sources.”

The approval was based on a systematic review of published literature on the area, including patient case reports, but not a randomized controlled clinical trial. The same official acknowledged there can be biases with systematic reviews, but emphasized that the treatment effects were so large that they outweighed those concerns. 

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The FDA is encouraging existing manufacturers of leucovorin to increase production to match higher demand for the drug, the officials added. While GSK originally marketed the drug from 1983 until 1997, the company said in September that it has no plans to relaunch and manufacture the product itself.

In a release Tuesday, Dr. Tracy Beth Hoeg, acting director of the FDA’s Center for Drug Evaluation and Research, said the approval demonstrates the FDA’s commitment to “rapidly identifying effective treatments for ultra rare diseases while maintaining the same evidentiary standards for approval.”

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