Business
Optimum Nutrition brews up protein
DOWNERS GROVE, IlL. — Glanbia Performance Nutrition is innovating on its Optimum Nutrition brand with ChampionSips, a protein-infused non-alcoholic beverages. The limited-edition drink is brewed in partnership with Wisconsin Brewing Co.
The beverage is formulated with 10 grams of protein from pea and rice sources and contains 90 calories and 11 grams of carbohydrates.
“We’re constantly looking at how consumers’ needs and routines are evolving and where we can create something new,” said Jeff Schoenfield, director of innovation at Glanbia. “ChampionSips reflects that mindset, opening up an entirely new occasion for Optimum Nutrition and challenging expectations of where the brand can show up.”
ChampionSips may be purchased in a 4-cound pack of 16-oz cans online at through the company’s website while supplies last.
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