Panera Bread hires Rebhun as CMO

BOSTON — Panera Bread has hired Andrew Rebhun as chief marketing officer. He succeeds Mark Shambura, who has left the company.

In his new role, Rebhun will lead all aspects of marketing at Panera, including brand and creative, digital and loyalty, menu innovation and media.

Prior to joining Panera Rebhun was chief marketing and experience officer at CAVA. Earlier, he was CMO at El Pollo Loco, Inc. He also spent time in marketing roles at McDonald’s and Ford Motor Co.

He received a bachelor’s degree in marketing and political science at the University of Wisconsin-Madison and a master’s degree in business administration and management at Northwestern University — Kellogg School of Management.

“I am thrilled to welcome Andy to my leadership team at Panera,” said Paul Carbone, chief executive officer of Panera Bread. “His extensive expertise in the restaurant industry and focus on brand building, customer engagement, loyalty and growth strategy will be invaluable as we continue to transform our business. Andrew brings a strong track record of delivering impact, and I look forward to the vision and energy he will bring to our business as we work to deepen our relevance and drive demand with our guests.”