Business
Pernod Ricard in Talks to Combine With Jack Daniel’s Maker Brown-Forman
Absolut vodka maker and Jack Daniel’s maker Brown-Forman BF.B 5.63%increase; green up pointing triangle are in talks to combine as alcohol companies contend with slowing sales.
Pernod, based in Paris, oversees a portfolio of 200 spirits brands, including Jameson Irish whiskey and Beefeater London gin, and has a market value of around $17 billion.
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