Red Diamond Coffee & Tea names Away From Home SVP

BIRMINGHAM, ALA. — Red Diamond Coffee & Tea, a company that sources, roasts, blends and distributes coffee and tea and related beverages for retail and foodservice businesses, has hired Mike Mehrotra as senior vice president of its Away From Home Division.

As senior vice president, Mehrotra will drive growth and market share for products sold through foodservice distributors, convenience stores and national chain accounts. He also will oversee strategic operations, the company said.

Mehrotra joins the company from EY Parthenon, where he most recently was director and previously was a senior consultant. He also has held finance positions at McKesson and business manager positions at Capital Marine LLC.

“We are pleased to have Mike join us during this milestone year in our organization’s history,” said William A. Bowron III, executive vice president at Red Diamond. “His strategic vision, operational discipline and deep commitment to building strong relationships with our partners make him the ideal leader to elevate our business.”

The company’s Away From Home Division supplies bulk coffee, tea, lemonade and related beverage solutions to institutional and commercial customers, Red Diamond said.