Reform UK launches podcast to bypass media and reach voters directly

Reform UK is venturing into podcasting with a weekly show that will offer listeners behind-the-scenes access to Nigel Farage and senior figures within the party, marking the first time a British political party has produced its own audio programme.

The first episode, due out on Saturday, will feature footage from Reform’s campaign trail ahead of the local elections, including exchanges with both supporters and detractors. Subsequent instalments will follow Farage’s campaigning efforts in Wales and Scotland while covering major policy announcements in depth. The show will be available on Spotify and Apple, though the party has confirmed there are no plans to appoint a regular presenter.

The move represents a significant escalation in Reform’s broader digital media strategy, which has already seen the party invest tens of thousands of pounds in an in-house television studio. Farage commands a social media following of nearly 7.3 million across X, Facebook, TikTok, Instagram and YouTube, a figure that exceeds the combined followings of Sir Keir Starmer, Kemi Badenoch, Sir Ed Davey and Green Party leader Zack Polanski.

That digital dominance has translated into tangible political momentum. Reform now leads the national polls and has become the most popular party among Generation Z men, according to research by JL Partners for the think tank Onward. The party’s sharp use of TikTok has been widely credited as a driving force behind its surge in support among younger voters.

The podcast launch also underscores a growing tension between political parties and traditional broadcast media. Farage already hosts a primetime programme on GB News, a channel that has faced repeated scrutiny from Ofcom over its use of politicians as presenters. Culture Secretary Lisa Nandy has argued that Farage’s show is undermining public trust in news broadcasting.

Reform’s digital success has not gone unnoticed by its rivals. The Prime Minister joined both TikTok and Substack late last year, while Labour has enlisted FourOneOne, a digital marketing agency backed by Silicon Valley investors including LinkedIn founder Reid Hoffman, to mount a campaign targeting Reform on TikTok. The party has further strengthened its online presence following Robert Jenrick’s defection from the Conservatives, with the former shadow justice secretary having built a considerable profile through attention-grabbing social media content.

Farage said the podcast would bring listeners closer to the party’s operations in a way that no other political organisation has attempted, describing it as offering access to every aspect of Reform’s activities.

Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.