Research Shows that 99.5% of Franchises Succeed

Franchising is no longer a niche business venture. Recent data shows that 99.5% of franchises succeed, whereas 50% of small businesses fail.

In 2026, the franchise model evolved into something much bigger, with more and more investors choosing to put their money into franchises over traditional businesses.

Franchising is No Longer Confined to Fast Food

UK franchising has grown into a £19.1 billion industry. Over the last five years, there’s also been a 53% spike in franchises. Interestingly, franchising is also evolving to become more diverse. Take entertainment, for example. Series like Yellowstone, for example, started with a core brand, with multiple spin-offs, streaming partnerships, licensing agreements, and more.

This creates loyalty loops that can be scaled in a similar way to business franchises. People who like one part of the brand are likely to go on to invest in the other shows under the same umbrella. Netflix also prioritises ecosystems, rather than standalone shows.

The same concept can also be seen in iGaming. Those who enjoy Vegas slots games will see notable franchises, including Cod Chaos, Big Bass, Fishin’ Frenzy, and more. Examples like this show how content can be scaled, building on experiences to create full ecosystems of entertainment that are familiar.

Spotify is another example of how powerful franchising can be. Content creators have become brands, creating subscriber communities while hosting exclusive series. Podcast hosts now usually host podcasts on YouTube, Spotify, and beyond, meaning loyalty can be ported across different platforms in a way that is very similar to how franchise businesses expand.

As UK franchises are successful 99.5% of the time, according to the data, it’s a powerful way for people to navigate uncertain economic conditions. In an age where consumers are overwhelmed by choice, businesses are investing more in scalable ventures.

Strong Examples of Franchises in the UK

One of the best examples of franchising in the UK would be Subway UK. While Subway is recognised across the globe, the UK operation shows how possible it is to create consistency at scale. Even though each store follows the same layout, promotional campaigns, branding, and menu, managers still have an element of control.

From staff perks to hiring and holidays, each manager can run the store independently, but with a familiar structure that governs high customer retention. Consumers who walk into a store in London, Manchester, or Wales know what to expect every single time. Large UK pizza chains like Domino’s are also a prime example. Their revenue climbed to 3.1% last year, bringing in £685.4m in profit.

It’s not just fast food chains that are capitalising on the franchise boom, either. Stores like CeX, a store that sells second-hand tech and media, boast an annual turnover of £1 million per store. Data like this shows how powerful franchising can be, as investors are able to capitalise on existing client bases, branding and pricing structure, but with some level of control over how the business is run. It offers the perfect foundation for profit and, for audiences, provides much-needed familiarity in saturated markets.