Business
Retailers Flock to TikTok Shop to Find New Shoppers, Sales Growth
Americans are increasingly turning to TikTok Shop to buy shampoo, jewelry and apparel. Retailers have noticed, pushing onto the platform with their own virtual stores.
Ralph Lauren and Olaplex Holdings moved onto the platform late last year, while Ulta Beauty launched its store in March. They follow early adopters like Crocs, Revolve Group and L’Oréal in the race to capture scrolling shoppers. “You want to be where the consumer is, and increasingly, that’s obviously on social media and online,” said Olivia Tong, a managing director at Raymond James.
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