Sara Lee expands frozen dessert portfolio

OAKBROOK TERRACE, ILL. —Sara Lee Frozen Bakery is adding new frozen desserts to its Sweet Moments portfolio. The launch includes individual-sized cakes and four-layered cheesecakes.

The cakes are available in gooey butter cake, chocolate chip brookie and cinnamon caramel crunch varieties.

The cheesecakes include strawberry shortcake, lemon blueberry and fudge brownie varieties.

“Sweet Moments and its expansion come as consumer trends converge around demand for greater portion flexibility,” said Derek Wong, director of marketing, retail at Sara Lee. “Smaller households, the rise of ‘little treat’ culture and everyday indulgence, and the growing adoption of GLP-1 medications may be changing consumer behavior for different reasons, but together they point to greater interest in smaller portions and more flexible ways to indulge. Sweet Moments sits naturally at that intersection, giving consumers a premium dessert experience sized for one and giving retailers an opportunity to create occasions beyond traditional celebrations.”

The desserts may be purchased at retailers nationwide.