Business
Shelton Powell and Cart Capital: Building Systems That Scale
How Shelton Powell Turned an Idea Into a Scalable eCommerce Model
Shelton Powell did not enter eCommerce chasing trends. He entered it trying to solve a problem he kept seeing.
Too many people wanted to build online businesses. Few had the structure to do it well.
That gap became the starting point for Cart Capital.
“The company was built to solve a real problem,” Powell says. “Most people fail in eCommerce not because the model doesn’t work, but because they try to build alone.”
What followed was not a quick rise. It was a process shaped by trial, setbacks, and gradual improvement.
Early Career Lessons in eCommerce Operations
Powell’s background as an eCommerce operator goes back to 2017. Like many early builders, he learned by doing.
The first phase was not smooth.
There were issues with payment processing. Systems broke. Operations slowed down.
These were not small problems. They affected how fast the business could grow.
But Powell did not treat them as temporary setbacks. He treated them as signals.
“Success comes down to how good you are at solving problems,” he says. “We had to get better at it.”
That mindset pushed him to move beyond surface-level fixes. Instead, he focused on building stronger systems behind the business.
What Cart Capital Does in the eCommerce Industry
Cart Capital was built around one core idea. Most people should not have to build everything alone.
The company manages the full operational side of eCommerce brands. This includes product research, store development, supplier relationships, marketing, fulfillment, and retention.
“We own and operate the infrastructure behind eCommerce brands,” Powell explains.
Instead of offering isolated services, the company runs the entire system.
This approach helped Cart Capital scale. Today, the company has managed over 150 eCommerce brands and contributed to more than $50 million in revenue.
Still, Powell does not frame that as the end goal.
“Hitting the target outcome we set at the start is one thing,” he says. “Success is delivery plus improvement.”
Why Not Every Partner Is the Right Fit
One of the biggest turning points in Powell’s career came from a hard lesson.
Not every partnership works.
“Early on we learned that the wrong person in an engagement can be more detrimental than no engagement at all,” he says.
That realization changed how Cart Capital operates.
The company introduced a more structured onboarding process. It began filtering for mindset, readiness, and alignment.
“We don’t let just anyone in,” Powell says. “It takes the right person on the other end to build something successful together.”
This shift improved consistency. It also allowed the company to focus more deeply on each engagement.
The Role of Data and Feedback in Business Growth
As the company grew, Powell leaned heavily into measurement.
He believes that growth should be tracked clearly and consistently.
“Everything gets measured,” he says. “If it isn’t tracked, it doesn’t exist.”
Revenue, campaign performance, and operational benchmarks are reviewed regularly. But Powell does not rely on numbers alone.
“The numbers tell you what happened,” he explains. “The feedback tells you if it mattered.”
This combination of data and real-world input helps guide decisions. It also keeps the business focused on outcomes that go beyond short-term gains.
Adapting in a Fast-Moving Industry
ECommerce changes quickly. What works one year may not work the next.
For Powell, staying relevant comes down to adaptability.
“Problem solving and open-mindedness are not optional,” he says. “It’s the job.”
This mindset has shaped how Cart Capital approaches strategy. The team tests new ideas, adjusts campaigns, and looks for ways to improve systems over time.
At the same time, Powell emphasizes discipline.
“We promote execution over promises and long-term brand building over quick wins,” he says.
This balance between flexibility and structure has become a defining part of the company’s approach.
The Personal Drive Behind the Business
Behind the systems and strategy, Powell’s motivation is personal.
He often reflects on his father’s influence.
“My father was a Jamaican immigrant who built a life from nothing,” he says. “When he passed, I made a decision. He didn’t make those sacrifices for me to amount to nothing.”
That perspective shapes how he responds to challenges.
“When your back is against the wall, quitting isn’t a real option,” Powell says. “You ask yourself what you still have left to work with and you get back to work.”
Faith and purpose also play a role in how he stays grounded.
“I pray for strength, clarity, and confidence to keep moving,” he adds.
How Shelton Powell Defines Long-Term Success
As Cart Capital has grown, Powell’s view of success has evolved.
In the early stages, growth and performance metrics were the main focus. Over time, the definition became broader.
“At a certain point, money stops being the main motivator,” he says. “What drives me now is the depth of the system I’m building and the impact it can create.”
That shift reflects a larger theme in his career.
The goal is not just to build businesses. It is to build systems that can sustain them.
A Career Built on Execution and Improvement
Shelton Powell’s path in eCommerce is not defined by one breakthrough moment. It is defined by consistent refinement.
He identified a gap. He built around it. He improved through experience.
Cart Capital is a result of that process.
It represents a structured approach to an industry often driven by speed and change.
And for Powell, the work continues.
Because in his view, success is not static. It is something that evolves with every system built and every problem solved.
Business
IT majors see strong deal pipeline but revenue momentum cools in Q4
For instance, Infosys and HCL Technologies (HCLTech) reported their strongest three-year top line growth of 4.6% and 6% respectively in dollar terms for FY26. However, both posted a worse-than-expected sequential decline of 1.2% and 2.9% in fourth quarter revenue in that order. Analysts had anticipated a drop of under 1% in each case. At Tata Consultancy Services (TCS), annual revenue contracted 0.5% in FY26, marking its first ever decline since public listing in 2004.
AgenciesSoftening outlook Sharper than expected fall in sequential revenue and weak guidance dampen an otherwise good FY26 show
AI disruption risk
Apart from the tapering in quarterly topline performance, another concern is that the top IT pack’s best multi-year annual revenue growth has now slipped to the mid-single-digit range. That makes the talks of deflation or cannibalisation of revenue by the ever-advancing capabilities of artificial intelligence (AI) models and agents real. In that case, investors would want to find out whether the stock valuations of the IT exporters have been adjusted enough.The trailing price-earnings (P/E) multiples of the top IT companies including TCS, Infosys, HCLTech and Wipro have been gradually falling over the past decade. After staying in the mid-to-high 20s, the P/Es have now dropped to around 20 or lower. Can they fall further?
Weak guidance signals
The revenue forecasts by some of the companies may offer some cues. The FY27 guidance issued by Infosys and HCLTech and for the June quarter issued by Wipro looks less than encouraging. HCLTech guided 1.5-4.5% growth for services revenue, almost half of what the street was expecting. For Infosys too, the guidance of 1.5-3.5% revenue growth for FY27 was below the expectation of 3-5% growth. Wipro guided for either a flat revenue or a 2% drop on a sequential basis for the first quarter of FY27 amid slower project ramp ups.
To be sure, Infosys has historically chosen to err on the side of caution while issuing guidance. For instance, it had guided a 0-3% growth at the beginning of FY26, which was gradually revised to 3-3.5% growth by January 2026 and it eventually delivered 3.1% growth in constant currency. It will be too early to predict whether the company will be able to raise its FY27 forecast during subsequent quarters; that will depend upon the momentum in project rollouts and the pace of decision making by clients.In the short term, the IT stocks are expected to remain under pressure and may show an intermittent uptick, depending upon the extent of the weakness in rupee against the dollar.
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Wall Street slips on fading hopes for quick Iran deal
US stocks have fallen in choppy trading as hopes dimmed for a quick end to the Iran war while investors grappled with a mixed bag of earnings reports as concerns resurfaced about AI-driven disruption across the software sector.
Business
Global Market Today: Asian stocks drop as Iran talks stall, oil gains
Stocks in Asia dropped at the open, sending the MSCI Asia Pacific Index down 0.1%. While Wall Street gauges edged lower on Thursday, Nasdaq 100 futures rose 0.6% early Friday on optimism sparked by Intel Corp.’s earnings. The chipmaker jumped 19% in after-hours trading after its sales forecast topped expectations. Semiconductor stocks were outliers in the US session, climbing for a 17th consecutive day.
Souring risk appetite, global crude benchmark Brent opened 1.1% higher to $106.20 a barrel on Friday as geopolitical risks intensified. An index of the dollar held its gains from the prior session and is set for its best run this month. Treasuries held their losses made during the US session as higher oil prices stoked inflation concerns.
Investors remained cautious as markets hinge on whether Iran tensions escalate or shift toward diplomacy. Traders will watch signals from Washington and Tehran, along with shipping flows, for clues on energy supply risks, with any Strait of Hormuz disruption likely to keep oil elevated and weigh on global economic growth.
“There’s a fair bit of uncertainty when it comes to diplomacy between the two sides,” said Fawad Razaqzada at Forex.com. “Less comforting is the ongoing lack of clarity around the Strait of Hormuz. With no clear plan to reopen it, uncertainty remains elevated.”
The prospect of Iran agreeing to more in-person peace talks with the US is being hindered by President Donald Trump’s threats and brash social media posts, according to several officials with knowledge of the diplomatic efforts to end their war.
Late Thursday in the US, Trump said Israel and Lebanon will extend their ceasefire by three weeks. The move creates space to work on a long-term deal and removes a roadblock to ending the US war with Iran.Earlier, Trump ordered the US Navy to fire on any vessel laying mines in the strait, while adding Tehran wants a deal and talks are underway. Also, US forces boarded a supertanker carrying Iranian oil in the Indian Ocean as the navy stepped up its blockade of the Islamic Republic’s shipping. Tehran continues to keep Hormuz effectively closed, preventing the passage of hundreds of millions of barrels of oil and fuel as well as other commercial traffic.
“As long as flows through the Strait remain restricted, the market keeps tightening and oil inventories keep falling, oil prices will remain supported,” said Giovanni Staunovo, an analyst at UBS Group AG in Zurich.
In Asia, the yen was flat early Friday after weakening against the dollar for a fourth session on Thursday.
Japan’s Finance Minister Satsuki Katayama warned that officials are in close contact around the clock with their US counterparts as Tokyo remains on high alert over speculative moves that are keeping the yen weak.
In other corners of the market, gold opened little changed on Friday after declining in its previous session. Elsewhere, Bitcoin was steady, trading at around $78,000.
While markets have whipsawed on geopolitical risks, corporate profits have remained strong. Nearly 80% of the US equity benchmark’s firms have beaten first-quarter earnings estimates so far, according to data compiled by Bloomberg.
While volatility increased with the onset of the Iran conflict, financial markets have proven relatively resilient, noted Adam Hetts and Oliver Blackbourn at Janus Henderson.
“Investors coalesced around the critical assumption that hostilities and the associated disruptions to the global economy would be short lived,” they said. “Our sentiment and positioning indicators showed drawdowns within several market segments reaching capitulation territory and could therefore represent attractive entry points.”
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Fanatics, NFL announce exclusive partnership for on-site retail at key events
Check out what’s clicking on FoxBusiness.com.
As the 2026 NFL Draft is set to kick off, Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league’s official on-site retail partner at marquee events like the one set for Thursday night in Pittsburgh.
Fanatics will be bringing its on-site retail expertise to marquee global events, including the Super Bowl, NFL Kickoff, NFL International Games, NFL Flag Championships, NFL Scouting Combine and the Pro Bowl Games.
This marks the first time both sides have come together to impact on-location retail at the Super Bowl and NFL Draft, the latter of which seeing a fun activation for all fans watching their favorite teams draft the future over the next three days.
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The 2026 NFL Draft Theater stage at Acrisure Stadium on April 23, 2026. (Kirby Lee/Imagn Images / IMAGN)
Fanatics will be operating more than 10 retail locations throughout the draft footprint in Pittsburgh, headlined by a massive, 13,000-square-foot NFL Shop flagship tent. The footprint will also include satellite trailers, stadium concourse locations and more all conveniently located throughout the North Shore of Pittsburgh, which includes Acrisure Stadium and Point State Park.
There will be more than 250 products from brands like Nike, New Era, Mitchell & ness, Topps, ’47, Homage, Yeti and many more as part of Fanatics’ on-location retail system with the league.
‘NFL REDZONE’ HOST SCOTT HANSON PREDICTS WILD FIRST ROUND OF THE NFL DRAFT
And even better, for the first time ever, fans at the draft will be able to order a special jersey for any first-round pick moments after that player is selected, with jerseys produced entirely on-site. The jerseys will feature a 2026 NFL Draft patch, the player’s name and the number one on the back – just like the ones they will receive on stage.
“As the NFL has grown into a year-round, global event leader, Fanatics has established itself as the perfect partner to meet consumer demand for the best merchandise possible,” Casey Collins, NFL Senior Vice President of Consumer Products and Licensing, said in a statement. “We look forward to working in lockstep with Fanatics to deliver every fan a world-class retail experience during the League’s biggest moments.”
Fanatics’ expanded partnership with the NFL taps into the global sports platform’s merchandising and operational capabilities, while also showcasing its creativity with the retail footprint at these key events each year.

General view of Fanatics merchandise at the 2026 NFL Draft tent in Pittsburgh. (Fanatics / Fox News)
For example, exclusive and unique collaborations and capsule collections were created for the NFL Draft, focusing on the rich history of Pittsburgh. The “Bridge to Greatness” is a Fanatics curated assortment of premium workwear-inspired T-shirts, hoodies, quarter-zips, and coaches jackets in black-on-black and Pittsburgh’s black and gold colorways, which will be available exclusively onsite for the draft. Pittsburgh-based artist Jeremy Raymer will also be hosting a live art activation, creating one-of-one pieces for the collection.
Mitchell & Ness also created a Mac Miller tribute collection for the late Pittsburgh music icon, which includes jerseys, T-shirts, hoodies and hats. From Homage’s tributes to the beloved Primanti Brothers and Mr. Rogers institutions, to designer John Geiger’s collaborations with Fanatics and New Era, the draft will have it all for those in the great city of Pittsburgh as well as those traveling to witness their rookie selections become a part of their team in person.
“Fanatics and the NFL have built a truly collaborative, cross-functional business together, and this partnership is a testament to that growth and a look to the future,” Gary Gertzog, Fanatics President of Business Affairs, said in a statement. “The League is reaching more fans across more countries each year, and we believe that our global scale and expertise in merchandising and retail operations set us up perfectly to super-serve the fan experience across these coveted, marquee sports moments.”

Steelers merchandise at the onsite Fanatics retail tent ahead of the 2026 NFL Draft. (Fanatics / Fox News)
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Fanatics was already the official e-commerce partner of the NFL, but this partnership significantly expands their work together, impacting the millions of fans in the States and beyond to deliver an unparalleled fan experience during football’s greatest events.
Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
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