Slideshow: Expanding legacy brands | Food Business News

KANSAS CITY — Companies are expanding classic brand portfolios with innovations.

The Campbell’s Co. is adding electrolytes to its V8 Energy line. The beverage line is offered in drink mix sticks and ready-to-drink canned formats. The drink mixes contain magnesium and vitamins A, C, E and B. The canned beverages are formulated with potassium, electrolytes and B vitamins. Both formats are available in lemon lime, strawberry passionfruit and white peach flavors, and each flavor contains 80 mg of caffeine.

The Hershey Co. is adding creme-filled chocolate bars to its Hershey candy bar line. Hershey’s Creme Bars are available in salted caramel and affogato varieties.

Mars, Inc. is innovating its Pringles line with Pringles Dippers. The chip innovation is a thicker, sturdier and wavier crisp intended for dipping, according to the company. The chips are offered in flavors such as original, french onion and bacon cheddar.

“We know it can be frustrating if your typical salty dipping vessel prevents your perfect scoop or breaks as you dip, which is why we’ve created Pringles Dippers,” said Eileen Flaherty-Yao, senior director of salty, Mars Snacking North America. “Our iconic parabolic shape is now thicker and wavier than ever — built to handle any dipping style from light dips to heavy scoops.” 

View slideshow of more new products on the shelves