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SlimFast and vape sales help Supreme to ‘record year’

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Typhoo Tea owner reports ‘significant growth in vape sales’

Supreme bought SlimFast last year(Image: -)

Consumer goods group Supreme says its results are set to be “significantly ahead” of expectations thanks to rising vape sales and its takeover of SlimFast.

In a trading update to the stock market this morning, Trafford Park-based Supreme says that for the 12 months to March 31 it will post record results thanks to “significant growth in vape sales and the positive impact from acquisitions and new products”.

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Supreme says it expects to post a 15% increase in revenues to £265m, with adjusted EBITDA of some £40.6m, on par with last year’s £40.5m. It says those figures are “significantly ahead of market consensus expectations”.

Supreme says it remains net-cash positive even after investing £12.4m in acquisitions and £5m in its manufacturing sites, including a new 40,000 sq ft dedicated wellness facility.

Its statement said: “Sales from the group’s vaping category are expected to be more than 10% higher than prior year even with the UK disposable vape ban on 1 June 2025, demonstrating Supreme’s ongoing market resilience.”

It also hailed the performance of Supreme’s Drinks & Wellness business, which now includes SlimFast UK and Ireland. Supreme bought that business in a deal it said would be worth a total of £20.1m.

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Supreme today added: “The category is further supported by investment in two brand new manufacturing facilities, strengthening its operational capacity and positioning this category for long-term growth.”

Other Supreme brands include Typhoo Tea and Perfectly Clear.

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