The Cooper Associates County Ground has become a major venue for sporting and other events in the last decade
Somerset County Cricket Club has signed an extended deal with Cooper Associates Group(Image: Somerset County Cricket Club)
Somerset County Cricket Club has signed the largest single commercial deal in its 150-year history, it has announced. The historic West Country side has extended its long-term partnership with financial services firm Cooper Associates Group until the end of the 2030 season.
The renewed agreement will see the Taunton-headquartered business continue as the club’s Ground Naming Rights Partner and follows a decade-long partnership.
Since joining forces with Cooper Associates in 2016, Somerset County Cricket Club has enjoyed one of the most successful periods in its history, including clinching wins at the 2019 Royal London One Day Cup, and the 2023 and 2025 Vitality Blast.
Jamie Cox, the club’s chief executive, said the extension of the agreement reflected a “shared belief in long-term growth, excellence and innovation”.
“Over the past decade, Cooper Associates Group has played an integral role in supporting the club’s ambitions both on and off the field,” he said.
“This partnership has always been about more than naming rights – it’s built on shared values, mutual trust and a genuine commitment to our community.
“We are incredibly proud of what we have achieved together, from silverware on the field to establishing the Cooper Associates County Ground as one of the most respected venues in the country.”
The Cooper Associates County Ground has become a major venue for sporting and other events in the last decade. It has hosted three ICC Men’s World Cup matches; one Men’s IT20 international; two Women’s Test matches; five Women’s One-Day Internationals; seven ICC Women’s World Cup matches; six Women’s IT20 internationals; and a major arena concert by international music superstar Lionel Richie
Megan Barton, marketing director at Cooper Associates Group, said the company was “incredibly proud” to mark 10 years of partnership with the Somerset club and to extend its ground sponsorship.
She said: “Over the past decade, both our organisations have experienced significant growth and celebrated meaningful achievements, yet what has remained constant is the strong alignment of our values and our shared commitment to excellence.”
Ms Barton also said Cooper Associates was “excited” about the future, especially its wider sponsorship of cricketers Tom Banton, Jack Leach, and Thomas and James Rew.
“This partnership has always been about more than sponsorship alone. It reflects a mutual belief in ambition, integrity, and the power of sport to bring people together. As we have evolved, that shared foundation has only strengthened,” she added.