Business
Sun Pharma shares rally 4% as Q3 profit surges 16% YoY; co announces interim dividend
Sun Pharma reported a consolidated net profit of Rs 3,369 crore for Q3 FY26, up 16% from Rs 2,903 crore in the same quarter last year. Revenue from operations also grew 13% YoY to Rs 15,520 crore, compared with Rs 13,675 crore in Q3 FY25. The company’s EBITDA rose 23.4% year-on-year to Rs 4,948.4 crore, with margins improving to 31.9% from 29.3% previously, signalling better profitability and operational efficiency.
Sun Pharma dividend update
Sun Pharma announced an interim dividend of Rs 11 per equity share of Re 1 each for FY26. The record date for determining eligible shareholders is February 5, 2026, and the payout will be made on or before February 16.
Sun Pharma segment performance
US Formulations: Sales in the US stood at US$ 477 million, showing a small growth of 0.6%. Growth in innovative medicines offset a decline in generics, with the US contributing 27.5% of total consolidated sales.
India Formulations: Domestic sales rose 16.2% to Rs 49,986 million, contributing 32.3% to total sales. For the first nine months, India’s sales reached Rs 144,545 million, a 13.7% increase over the previous year.
Valuation Metrics
Sun Pharma’s P/E ratio is 36.49, Price/Sales ratio is 7.92, and Price/Book ratio is 5.26, reflecting investor expectations of strong growth.
Institutional Holdings
Foreign Institutional Investors (FIIs) reduced their stake from 16.55% to 16.12%, while mutual funds trimmed holdings from 12.41% to 12.09% in Q3 FY26. This points to cautious sentiment among large investors despite strong earnings.
Also read: MCX shares crash 15%, hit lower circuit amid deepening gold, silver rout
Technical Outlook
The 14-day RSI is 29.6, below the oversold threshold of 30, suggesting a potential rebound. However, the stock trades below 7 out of 8 key moving averages, except the short-term 5-day SMA, indicating some short-term weakness.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
Business
Elon Musk Liable in Twitter Shareholder Fraud Case as Jury Finds He Misled Investors Before $44 Billion Buyout
SAN FRANCISCO — A federal jury in San Francisco found Elon Musk liable Friday, March 20, 2026, for misleading Twitter shareholders by deliberately driving down the company’s stock price in the months leading up to his $44 billion acquisition in 2022, though it absolved him of broader fraud claims including an intentional scheme to defraud.

The nine-person jury deliberated for three days after a three-week trial that featured Musk’s in-person testimony earlier in March. Jurors concluded that two specific tweets from May 2022 — including one claiming the Twitter deal was “temporarily on hold” — contained false statements that caused a plunge in Twitter’s share price, harming investors who sold based on those statements. The jury cleared Musk on other allegations, such as podcast comments and a wider conspiracy to mislead.
The verdict in the class-action securities lawsuit could expose Musk — the world’s richest person with a net worth near $850 billion — to damages potentially in the billions, though the exact amount will be determined in a separate phase. Plaintiffs sought up to $2.6 billion in some calculations. Musk’s legal team vowed to appeal, calling the decision disappointing but limited in scope.
The ruling caps a years-long saga stemming from Musk’s chaotic 2022 pursuit of Twitter (now X), which began with a $44 billion offer, included attempts to back out over bot concerns, and ended with a forced completion under court pressure. Musk has long maintained his statements were protected speech or accurate reflections of due diligence issues, particularly fake accounts.
On X Saturday, Musk posted lightly amid the fallout, offering to cover TSA salaries during a hypothetical funding impasse and engaging in unrelated banter about physics, AI and Grok. He made no direct comment on the verdict in visible recent posts.
The decision comes amid other major developments in Musk’s empire. SpaceX, his rocket company, is advancing confidential IPO preparations, with filings potentially as early as March and a mid-2026 listing targeting a valuation exceeding $1.75 trillion — potentially the largest ever. Starlink, its satellite internet arm, drives most revenue, while February’s merger with Musk’s xAI (valuing the combined entity at $1.25 trillion) integrates Grok AI, orbital data centers and compute resources for massive-scale artificial intelligence.
Tesla, meanwhile, pushes aggressive timelines for robotaxi rollout. Musk stated Thursday that driverless services will become “very, very widespread” across the U.S. by year’s end, expanding from pilot cities to Dallas, Houston, Phoenix, Miami, Orlando, Tampa and Las Vegas in the first half of 2026. He tempered expectations on Cybercab and Optimus humanoid robot production, calling early rates “agonizingly slow” before eventual rapid scaling.
Tesla converted its $2 billion xAI investment into a SpaceX stake following the merger, formalizing ties among Musk’s companies ahead of potential SpaceX public debut. Musk has described orbital AI infrastructure as the path to unlimited compute powered by solar energy in space, predicting 2026 as a pivotal year for the “singularity” — where machine and human intelligence converge.
Neuralink continues human trials for brain-computer interfaces, with plans for high-volume production and automated implantation in 2026. Musk’s political involvement persists, including past support for Republican causes and commentary on government efficiency via DOGE initiatives.
The Twitter verdict adds legal pressure as Musk juggles Tesla’s autonomy push, SpaceX’s IPO ambitions and xAI’s rapid growth. While the ruling is civil and not criminal, it could impact investor confidence in Musk-led ventures and fuel ongoing scrutiny of his public statements on X.
As Musk navigates these crosscurrents, his influence spans transportation, space, AI and policy. The jury’s finding — that he misled investors in a landmark deal — marks a significant setback in his storied business career, even as his companies race toward transformative milestones in 2026.
Business
Central Bank Policy On Hold As Markets Weigh Energy Risks
Gary Yeowell/DigitalVision via Getty Images

By BeiChen Lin, CFA, CPA, Director, Head of Canadian Strategy
Energy volatility persists
Geopolitical developments in the Middle East drove market attention this week, with reports of energy infrastructure being targeted leading to sharp
Business
Explained: Why gold prices remain subdued despite West Asia tensions
Strong U.S. Dollar Limits Safe-Haven Gains
One of the biggest factors suppressing gold is the renewed strength of the U.S. dollar. During periods of geopolitical stress, global investors flock not only to gold but also to the dollar, which offers superior liquidity and global acceptance.
The U.S. Dollar Index (DXY) has risen sharply from around 97 in mid-February to 100.15 by mid-March, reflecting strong safe-haven flows into the greenback. Since gold is dollar-priced, a stronger USD makes bullion costlier for other currency holders, dampening investment and physical demand. As a result, the usual geopolitical boost for gold has been overshadowed by the dollar’s resurgence.
Rising U.S. Treasury Yields and Higher Oil Prices Pressure Bullion
Gold has also faced pressure from rising U.S. Treasury yields. Higher yields increase the opportunity cost of holding non-yielding assets like gold, making government bonds more attractive in comparison. At the same time, surging oil prices amid the Iran–Middle East conflict have intensified inflation worries. Investors now expect central banks, especially the U.S. Federal Reserve, to keep interest rates elevated for longer. This environment strengthens yield-bearing assets and weakens gold’s appeal, even during geopolitical upheavals.
Overvaluation and Heavy Profit-Taking
Gold had already staged a robust rally before the West Asia conflict erupted. After such a steep climb, the metal entered what many considered overvalued territory. Investors were reluctant to increase their exposure at elevated levels. When volatility spiked after the conflict intensified, traders seized the opportunity to book profits, leading to liquidation pressure instead of the typical safe-haven inflows. Markets tend to react this way after extended rallies, where investors prefer locking in gains rather than adding fresh positions. This wave of profit-taking diluted the potential upside from geopolitical tensions.
Liquidity-Driven Selling and Geopolitical Risk Already Priced In
During periods of sharp market stress, investors often prioritise liquidity above all else. Gold, being one of the most liquid assets globally, frequently becomes a source of cash to cover losses, meet margin calls, or rebalance portfolios. This liquidity-driven selling has been a key factor in the recent correction, overpowering safe-haven demand. Additionally, much of the geopolitical premium was already factored in gold prices at the start of 2026. Earlier conflicts, global recession fears, and currency volatility had kept gold elevated. With markets already positioned for ongoing instability and upcoming U.S. political developments, fresh upside triggers were limited.
Shift in Interest Rate Expectations and Overbought Technicals
Expectations around future U.S. interest rates have also influenced gold’s trajectory. Speculation surrounding potential changes in Federal Reserve leadership and delays in rate cuts have kept real yields high, reducing gold’s relative attractiveness.
On the technical front, both gold and silver were significantly overbought, which was reflected in elevated RSI readings. This indicated stretched speculative positioning and increased vulnerability to corrections. Traders took advantage of these technical signals to unwind bullish positions, adding to the downside pressure.
Why Indian Gold Prices Stayed Steady Despite a Weak Rupee
Despite the Indian rupee weakening to record lows, an event that typically pushes domestic gold prices higher by increasing import costs, gold prices in India have remained relatively steady. This unusual trend is largely due to the sharp decline in international gold prices, which has offset the higher landed cost caused by currency depreciation. At the same time, domestic demand has been subdued, as months of elevated prices have dampened jewellery buying and kept household budgets under pressure. Importers have also adopted a cautious stance, avoiding aggressive purchases amid volatile global conditions. These factors have prevented domestic prices from rising in proportion to the rupee’s weakness.
Outlook: Choppy Near Term, Constructive Long Term
Looking ahead, bullion is expected to remain choppy in the near term, with strong U.S. dollar conditions, elevated real yields, and uncertainty surrounding the Federal Reserve’s policy outlook likely to dominate price movement. Periodic bouts of liquidity-driven selling may add to short-term volatility, keeping gold and silver rangebound. However, the long-term outlook for precious metals remains constructive.
Persistent geopolitical fragmentation, ongoing central bank diversification away from major reserve currencies, underlying inflation risks, and tightening supply, particularly in silver, continue to support a favourable multi-year outlook for precious metals. As global growth moderates and monetary authorities eventually shift toward easing cycles, both gold and silver are poised to strengthen their roles as strategic hedges. With structural demand remaining firm and supply constraints becoming more pronounced, the long-term upside potential for both metals appears increasingly compelling.
(The author of the article is Hareesh V, Head of Commodity Research, Geojit Investments Limited)
Business
Expert Calls for ‘No-Body Homicide’ Approach as Search Continues
TUCSON, Ariz. — The search for Nancy Guthrie, the 84-year-old mother of NBC *Today* show co-host Savannah Guthrie, entered its seventh week on March 21, 2026, with no confirmed breakthroughs, no arrests and growing calls from experts to treat the case as a potential “no-body homicide” amid persistent uncertainty about her fate.

Guthrie was last seen at her home in the affluent Catalina Foothills neighborhood of Tucson on the evening of January 31, 2026. She was reported missing the following day after failing to appear for a scheduled virtual church service. Authorities believe she was abducted from her residence against her will, citing drops of her blood found on the front porch and signs of a struggle.
Pima County Sheriff Chris Nanos has described the disappearance as a targeted abduction, telling NBC News last week that investigators believe they know the motive but withheld details to protect the probe’s integrity. He warned residents to remain vigilant, stating the suspect could “absolutely” strike again. The sheriff has faced criticism over early handling, including releasing the home to family too soon — allowing media access to photograph blood evidence — and delays in securing neighbor security footage.
The FBI joined the investigation shortly after the report, amassing thousands of hours of video from doorbell cameras, traffic systems and private residences. Recent releases included footage of an “armed individual” tampering with Guthrie’s doorbell camera, plus images of a masked person believed to have visited the home prior to January 31. FBI agents returned to the neighborhood on March 18 — day 46 of the search — speaking with residents and reviewing additional footage, per law enforcement sources.
Multiple ransom notes have surfaced, some delivered to media outlets like TMZ, demanding payment for her safe return. The family, including Savannah Guthrie, offered a $1 million reward in late February for information leading to her recovery, supplementing the FBI’s $100,000. The private reward generated a surge of tips — more than 1,500 in the first month — though no credible leads have publicly resulted in her location.
Savannah Guthrie has issued repeated emotional pleas on social media and the *Today* show, urging anyone with information to come forward anonymously. In a February 27 Instagram post, she emphasized, “Please — be the one that brings her home,” attached to a segment highlighting the case. She returned to the show set in early March for off-camera meetings but has kept public appearances limited.
Experts remain divided on the case’s trajectory. Cybersecurity and law enforcement analyst Morgan Wright told NewsNation that the abduction appears targeted rather than random, suggesting the motive may involve personal or financial reasons rather than a burglary gone wrong. He urged authorities to shift toward treating it as a “no-body homicide,” acknowledging hopes for her safe return but preparing for the possibility she is no longer alive. Wright pointed to the lack of sightings, vehicle evidence or confirmed ransom fulfillment as red flags.
Former FBI special agent Harry Trombitas told Yahoo News the search will likely persist “as long as there is an investigation to conduct,” with resources shifting to evidence consolidation rather than broad outreach. Attorney Peter Christiansen described the probe entering a “new stage” focused on clinical analysis of DNA, video and forensics.
DNA evidence includes a glove found near the home matching one worn by the doorbell camera suspect; testing traced it to a restaurant worker, though no direct link to the abduction has been confirmed. A backpack and other items have been examined, but no public breakthroughs emerged. The FBI has focused on specific dates — January 11 and January 24 — seeking additional video from those periods.
The case has drawn international attention due to Savannah Guthrie’s prominence, prompting discussions on elder safety, family check-in protocols and the trauma of prolonged uncertainty for loved ones. Mental health experts note the emotional toll on families in missing-persons cases deepens with time, especially when hope persists alongside grim possibilities.
As of March 21, 2026, Nancy Guthrie’s condition and whereabouts remain unknown. Authorities continue urging tips via the Pima County Sheriff’s tip line or FBI channels, with anonymity assured and cash rewards available. The investigation, involving local detectives and federal resources, shows no signs of slowing despite the passage of weeks and mounting questions.
For the Guthrie family and community, the wait continues amid prayers and vigils. Savannah Guthrie’s public appeals underscore the enduring hope that information will surface to bring her mother home.
Business
OpenAI to nearly double workforce to 8,000 by end-2026, FT reports

OpenAI to nearly double workforce to 8,000 by end-2026, FT reports
Business
Japan Claims AFC Women’s Asian Cup Title Victory Over Hosts Australia
SYDNEY — Japan edged hosts Australia 1-0 in the AFC Women’s Asian Cup final on Saturday, March 21, 2026, securing their third continental crown and denying the Matildas a home triumph in front of a record crowd at Stadium Australia.

Maika Hamano’s 17th-minute goal proved decisive in the tightly contested match, as Nadeshiko Japan defended resiliently to hold off late pressure from the Matildas. The result marked Japan’s second consecutive Asian Cup title — their first back-to-back wins since the 2014 and 2018 editions — and extended their dominance in the tournament, where they have now won three of the last five finals against Australia.
A crowd of 74,397 — the largest ever for a women’s football match in Australia — packed Stadium Australia, creating an electric atmosphere despite the heartbreak for the home side. South Korean referee Kim Yu-jeong officiated the high-stakes clash, which qualified both finalists for the 2027 FIFA Women’s World Cup co-hosted by Brazil, with additional World Cup berths awarded to semifinalists.
Japan, ranked No. 1 in the world by FIFA entering the tournament, entered as favorites after dismantling South Korea 4-1 in the semifinals. Riko Ueki led the Golden Boot race with six goals, though Hamano’s clinical finish in the final stole the headlines. The midfielder latched onto a precise through ball, evading defenders before slotting past goalkeeper Jada Mathyssen-Whyman.
Australia, coached by Joe Montemurro, fought valiantly but struggled to convert chances. Captain Sam Kerr, who scored crucial goals en route to the final including the winner against China in the semifinals, tested Japan’s backline repeatedly but found no breakthrough. The Matildas’ campaign ended in familiar disappointment against Japan, echoing defeats in the 2014 and 2018 finals — both also 1-0 losses.
Japan coach Futoshi Ikeda praised his team’s composure under pressure. “We knew Australia would come hard, especially at home,” he said post-match. “Our focus on possession and quick transitions paid off. This victory is for every Japanese player who has built this legacy.”
Montemurro acknowledged the gap but highlighted progress. “Japan are the benchmark right now,” he told reporters. “We created opportunities but couldn’t finish. The crowd was incredible, and we’ll use this as fuel for the World Cup.”
The tournament, hosted across Sydney, Perth and other venues from March 1-21, set attendance records and showcased Asia’s rising talent. Japan topped Group C unbeaten, scoring 17 goals without conceding, while Australia navigated a tough Group A as runners-up before surging through knockouts with wins over DPR Korea and China.
Key moments included Japan’s clinical semifinal display against South Korea, where Ueki, Hamano and Saki Kumagai scored, and Australia’s gritty 2-1 semifinal victory over China, powered by Kerr’s late strike. The final lived up to hype as a clash of styles: Japan’s technical precision against Australia’s physicality and set-piece threat.
Japan’s triumph extends their regional supremacy, with three titles in the last decade. The win also boosts confidence ahead of the 2027 World Cup, where they aim to improve on their 2011 world championship.
For Australia, the loss stings but highlights growth. The Matildas, world No. 4, drew massive local support and advanced deeper than expected despite pre-tournament injury concerns. Kerr’s form and emerging talents like Courtney Nevin signal promise for future campaigns.
The match capped a successful tournament for the AFC, with strong crowds, competitive play and increased global visibility for women’s football in Asia. Japan lift the trophy as deserving champions, while Australia reflect on a valiant effort that fell just short.
As celebrations echoed in Sydney, Nadeshiko Japan began preparations for their next challenge, carrying continental pride into the global spotlight.
Business
HYMB: Solid High-Yield Muni Bond ETF, Above-Average Tax-Advantaged Income (NYSEARCA:HYMB)
Juan de la Hoz has worked as a fixed income trader, financial analyst, operations analyst, and as an economics professor. He has experience analyzing, trading, and negotiating fixed-income securities, including bonds, money markets, and interbank trade financing, across markets and currencies. He focuses on dividend, bond, and income funds, with a strong focus on ETFs. Juan is a contributor to the investing group CEF/ETF Income Laboratory which is led by Stanford Chemist. Features of the service include: managed income portfolios (targeting safe and reliable ~8% yields) making use of high-yield opportunities in the CEF and ETF fund space. These are geared toward both active and passive investors of all experience levels. The vast majority of CEF/ETF Income Laboratory holdings are also monthly-payers, for faster compounding and steady income streams. Other features include 24/7 chat, and trade alerts. Learn More.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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Business
Nissan’s new hybrid is a U.S.-first that mixes EV driving, gas engine
Nissan’s logo is illuminated on a prototype of its new all-electric Ariya crossover. Nissan’s Z Proto performance car is reflected in the vehicle’s grille, while a redesigned Nissan Pathfinder SUV sits in the background.
Michael Wayland / CNBC
Nissan Motor plans to introduce a new type of hybrid to the U.S. market that drives like an all-electric vehicle but is powered — not driven — by a traditional gas-powered engine.
The new Nissan “e-Power” is called a series hybrid. It uses the engine as a generator to power the vehicle’s electric motors that then propel the vehicle. It operates like emerging extended-range electric vehicles, or EREVs, but has a smaller battery and doesn’t require a plug.
It’s also different from a traditional hybrid, such as the Toyota Prius, because the gas engine in those vehicles is used to propel the vehicle. The series hybrid’s engine just keeps the battery charged to power the electric motors in the vehicles.
The e-Power hybrid system for Nissan is planned to launch domestically later this year in a new version of its popular Rogue compact SUV.
Timing for such a vehicle could be ideal for Nissan with climbing gas prices, slower-than-planned adoption of EVs and an expected surge in hybrid sales amid new entries, according to officials.
After losing billions of dollars on EVs, automakers such as Nissan are turning to hybrid vehicles to meet customer expectations for fuel economy and to help with driving performance.
S&P Global Mobility expects hybrids in the U.S. this year to increase to 18.4% of new vehicle sales, up from 12.6% last year and 7.3% in 2023. It’s forecasting pure EVs, meanwhile, will be 7.1% of new vehicle sales, down from 8% last year.
“This is a unique powertrain for the for the U.S.,” Kurt Rosolowsky, Nissan North America vehicle evaluation and test engineer, said during a media briefing. “This is an electrically driven vehicle, as far as what is powering the wheels, but it doesn’t have a plug, and you fill it up with gas like you do with a normal car.”
Series hybrids
Nissan and other automakers have used series hybrids elsewhere, particularly in Asia, but companies have been reluctant to bring the vehicles to the U.S. because of consumer expectations for driving dynamics and power.
To address those concerns, Nissan said it has developed a more powerful 1.5-liter, three-cylinder turbocharged engine specifically for the e-Power system, in addition to new packaging and other upgrades, to appease American buyers.
“The turbo is only there to serve efficiency at higher speeds for the gas engine to deliver energy,” Rosolowsky said.
The e-Power for the U.S. market is Nissan’s third generation of the series hybrid since it debuted in Japan in 2016. Since then, Nissan said it has sold more than 1.6 million vehicles globally with e-Power in nearly 70 countries.
“I think it’s going to be a really good system. I think it’s going to be very popular for Nissan in the new Rogue when it arrives later this year,” said Sam Abuelsamid, vice president of market research at communications and consulting firm Telemetry.
Abuelsamid said the only real drawback to the series hybrid is that it’s less efficient at higher speeds, which Nissan is trying to overcome with the new engine as well as battery size.
Driving e-Power
Driving a European version of the Nissan Rogue Sport sold with the ePower system around suburban Detroit, the vehicle’s driving dynamics — specifically fast acceleration and regenerative braking — are formidable.
They come with the familiar sound of an engine revving but without the shifting or sputtering of transmission gears and far less noise, vibration and harshness, or NVH, as the industry commonly refers to it.
“The driving experience really is what makes it different with those fewer components. You have less noise and less vibration,” Rosolowsky said.
Nissan e-Power logo
Courtesy Nissan
Unlike traditional gas-powered vehicles, the e-Power system also does not require a traditional transmission to shift gears or a driveshaft that transfers torque from the transmission to the differential, powering the wheels.
While the Rogue Sport is a smaller vehicle and only forward-wheel-drive, it’s easy to see how the system will translate to a larger vehicle with all-wheel-drive, which the new Rogue with e-Power will be.
The lack of a plug, some engine noise and slight vibration also might be more familiar for drivers who have been reluctant to adopt all-electric vehicles.
While Nissan is not releasing specifics such as pricing or fuel economy for the upcoming Rogue with e-Power, the Rogue Sport was achieving more than 40 miles per gallon during heavy city driving, according to the vehicle’s MPG system.
The current Nissan Rogue, depending on the model, can achieve more than 30 MPG, according to U.S. Department of Energy and the U.S. Environmental Protection Agency.
Nissan’s vehicles historically been less fuel efficient than those from its larger Japanese rivals. Honda Motor and Toyota Motor, the latter of which pioneered traditional hybrids with the Prius and continues to dominate the sector in the U.S.
Nissan declined to discuss the possibility of expanding the e-Power system to other vehicles in the U.S., but confirmed the new system is modular and capable of working with many different engines.
“If we were to expand this to other vehicles, you can theoretically bolt this onto another gasoline engine of a different size and have more options for an e-Power system,” Rosolowsky said.
Business
Restaurants add protein, fiber for weight loss drug users
A mini burger, mini fries and mini beer, Clinton Hall’s “Teeny Weeny Mini Meal”, is pictured next to a regular-sized combo on Dec. 8, 2025 in New York City. Approximately one in eight American adults are currently taking drugs from the class of GLP-1 agonists that are now popular for weight loss, according to a November poll by the non-profit health policy tracker KFF. Some in the restaurant industry are taking note.
Angela Weiss | AFP | Getty Images
The cost of GLP-1 drugs is falling, and pill versions are hitting the U.S. market. For restaurant chains and snacking giants, higher adoption of weight loss and diabetes treatments poses a threat to their sales — or an opportunity.
GLP-1 drugs slow digestion, suppress users’ appetites and increase satiety. For many restaurants and packaged food manufacturers, those reactions will likely mean weaker sales. Adults who use GLP-1s consume 21% fewer calories and spend nearly a third less on grocery bills on average, according to KPMG. JPMorgan estimates the growing use of the medications could wipe out $30 billion to $55 billion in annual sales for the food and beverage industry as soon as 2030.
About one in every eight U.S. adults is currently taking a GLP-1 drug like Ozempic or Zepbound, according to the KFF Health Tracking Poll conducted from Oct. 27 to Nov. 2. That number doesn’t include consumers who have discontinued their use of the drugs; 18% of respondents said that they have taken a GLP-1 medication at some point.
Those numbers are expected to keep climbing, especially after Novo Nordisk launched its Wegovy pill in January and Eli Lilly prepares to roll out its own oral drug this year. By 2030, more than 30 million Americans could be on a GLP-1 treatment, up from 10 million in 2026, based on J.P. Morgan estimates.
Michael Siluk | UCG | Universal Images Group | Getty Images
But the shift also presents an opportunity for restaurants and food and beverage companies.
With new protein- and fiber-rich options, many businesses are hoping to win over GLP-1 consumers and mollify investors’ concerns about how the treatments will affect their bottom lines.
“Whether it is labeling as GLP-1 friendly, decreasing the serving size, emphasizing protein content, or even when you shift over to the beverage world, because hydration is certainly a concern, there are a number of players that are starting to react to this,” said Don K. Johnson, principal of strategy and execution for EY-Parthenon.
Skipping snacks and breakfast
About half of GLP-1 users report consuming fewer calories while taking the medications, according to UBS Evidence Lab. But the effects aren’t even across the industry, and “certain categories are more impacted than others,” Johnson said.
Snacking, once one of the fastest-growing grocery segments, has taken the biggest hit. About 70% of GLP-1 users who report consuming fewer calories said that they are snacking less, according to a survey conducted by EY-Parthenon last spring.
“I think it is about the specific type of snack, but I do think they’re also snacking less … Having said that, we do see that there is a shift to healthier foods, and that certainly will include healthier snacking,” Johnson said.
Think more yogurt, nuts or fruit, and fewer chips or pretzels.
Since GLP-1 drugs lead patients to lower their caloric intake, every calorie consumed means more. Protein intake is more important to prevent muscle loss. So, too, is fiber to support gut health and digestion. And staying hydrated helps mitigate some of the drugs’ side effects, like nausea and headaches.
The effects of eating less extend to restaurants. About 60% of those respondents to the EY-Parthenon survey said that they are dining out less frequently.
The shift could also hit full-service restaurants where diners order a drink with their meals. Roughly 45% of survey respondents who are eating and drinking less said that they are drinking less alcohol.
Surveys conducted by Bernstein indicate that the frequency of restaurant visits among GLP-1 users can fall by as much as 45%, depending on the category of food and the nature of the occasion, analyst Danilo Gargiulo of Bernstein wrote in a research note published on Tuesday.
The pullback in restaurant visits isn’t spread evenly across times of day, according to Dana Baggett, executive director of restaurant client strategy at RRD, which works with more than 200 restaurant brands.
Lunch, so far, hasn’t been impacted, she said. But breakfast has taken a hit, particularly from high-income GLP-1 users, who represent a bigger percentage of current patients, she said. In practice, that means fewer sugary coffee drinks and doughnuts, although options like Starbucks‘ protein cold foam could encourage those consumers to return.
A commercial for GLP-1 drugs during the Super Bowl LX broadcast on television screens at a bar in Los Angeles, California, US, on Sunday, Feb. 8, 2026.
Jill Connelly | Bloomberg | Getty Images
Dinner, especially at fast-food restaurants, has taken the brunt of the damage so far.
Dinner traffic has fallen 6% among consumers who have been taking the medication regularly, according to Baggett; in other words, overall restaurant sales during dinner hours have declined about 0.4% due to GLP-1 use, she said. But as the number of consumers who use the drug consistently grows, so too will the pressure on restaurant traffic.
And snacking isn’t confined to grocery store aisles. For limited-service restaurants, like McDonald’s or Taco Bell, snacking accounts for 12% of spending, according to Bank of America Global Research.
Even so, threats to those large restaurants chains may only be gradual, which gives them time to adapt.
“I think there shouldn’t be this panic out there in the marketplace, but this is a trend that’s not going away,” Baggett said. “This is an amazing opportunity for brands to start repositioning themselves and focusing on what consumers want: less sugar, higher protein and that focus on fiber.”
How Big Food is evolving
If recent earnings conference calls are any example, restaurant and food executives also think that it isn’t time to panic just yet. For some companies, the trend offers a chance to reach new customers through healthier options.
“I think there are more opportunities than threats, but there are both,” PepsiCo CEO Ramon Laguarta told Wall Street analysts on the company’s earnings conference call in early February.
In recent months, Pepsi has released protein-packed Doritos, relaunched Gatorade and unveiled fiber-rich varieties of SunChips and Smartfood popcorn. Those moves are part of the company’s broader strategy to modernize its portfolio and boost sales by appealing to health-conscious consumers, but they also align with Laguarta’s assumption that GLP-1 medications will be adopted more broadly.
Domino’s Pizza CEO Russell Weiner sounded unshaken when he told analysts last month that the pizza chain hasn’t seen GLP-1 drugs affect its sales yet.
“Dinner, for us, is a sharing occasion, so perhaps that’s why we’re not seeing any impact, but we’re going to continue to watch it,” he said. “But if there needs to be menu innovation around that, we will do that.”
RRD’s Baggett told CNBC that she thinks portions and snack sizing will be key for restaurants to attract consumers who are on GLP-1 treatments.
When asked about the drugs on McDonald’s earnings conference call last month, CEO Chris Kempczinski touted the burger chain’s existing protein options. But he added that the preferences of GLP-1 users are also being considered as the chain creates new menu items.
“We’re also seeing changes around maybe less snacking, changes in some of the beverages that they drink, less sugary drinks, and so all of those things are factoring into some of what we’re out there experimenting with and testing with,” he said.
Other restaurant chains have already launched options that appeal to diners on GLP-1 drugs, even if the medications weren’t the key impetus. For example, Chipotle launched grab-and-go protein cups in December, aiming to cash in on the protein and snacking crazes as its restaurant sales struggled.
And Olive Garden, owned by Darden Restaurants, released a Lighter Portions menu last year, downsizing a handful of its classic entrees at a lower price. Darden CEO Rick Cardenas said that the chain introduced the new menu to give all of its customers more options.
“It just so happens to benefit the consumers that might want smaller portions that are on GLP-1 medications, and we have a lot of options like that in all of our menus,” Cardenas said on the company’s earnings conference call in December.
Marketing to GLP-1 users
Other companies have explicitly appealed to GLP-1 users, particularly when it comes to innovation.
In 2024, Nestle led the pack when it launched Virtual Pursuit, a frozen-food brand targeting GLP-1 users. While the packaging initially didn’t call out that it was “GLP-1 friendly,” the food company updated it later to include it prominently, boosting sales.
“It’s a big initiative for Nestle,” Nestle USA CEO Marty Thompson told CNBC at a media event earlier in March. “There will be those things that are designed for GLP-1, and there will be those things that will be sort of a companion to GLP-1, clearly calling out protein and fiber, but not necessarily designed portion-size wise or whatever for GLP-1.”
Nestle’s focus will extend beyond food, too. Thompson said that the company plans to expand into beverages and listed protein shakes as one potential way to appeal to GLP-1 customers.
Even food companies without much exposure to GLP-1 users are broadening their portfolios to reach them.
Close-up view of Dippin’ Dots ice cream cup in a person’s hand, Santa Cruz, California, June 22, 2024.
Smith Collection | Gado | Archive Photos | Getty Images
For example, Dippin’ Dots and Icee owner J&J Snack Foods makes most of its sales in stadiums, theme parks and malls. Because of its “experiential” focus, CEO Dan Fachner told CNBC that he thinks that J&J is more insulated from the effect of GLP-1 drugs compared with its snacking peers.
“I still think that in most cases, even people on GLP-1 drugs will still use those occasions for snacking,” he said.
Even still, more than a year ago, Fachner presented employees with a challenge for the company’s grocery business, which accounts for 13.5% of annual sales.
“Take the core products — pretzels and churros and Icees and Dippin’ Dots and frozen novelties — tell me how we can make them more GLP-1 friendly as it continues to grow,” he said.
This year, J&J has a number of new products hitting the freezer aisle. Protein has been added to its soft pretzels, now available in a smaller portion size. And Luigi’s Italian Ice, traditionally sold in a cup, will come in a “mini pop size,” with a formula that includes more antioxidants or helps hydration, according to Fachner. If the new products succeed in grocery stores, then J&J plans to take them to the company’s food service customers, as well.
J&J’s new products also have the benefit of appealing to a wider audience than just consumers who are on GLP-1 medication. For example, Fachner expects the new Luigi’s mini pops will appeal to health-conscious moms as a snack for their kids.
Uptake could change strategies
For restaurants and food suppliers, current data on the eating and drinking habits of GLP-1 users are informing their efforts to appeal to those consumers. But that behavior can still fluctuate.
About 5% of users lapse in taking the medications, due to cost, side effects or hitting their weight goal. After quitting, they tend to maintain the same eating habits for a couple of months before eventually returning to a higher caloric intake.
“I think that we don’t spend enough time talking about the fact that there may be sort of a cycle of behaviors — people going on and off of the drugs — that will have sort of an interesting impact on manufacturers of food because there’s no ‘before’ and ‘after,’” EY’s Johnson said. “It’s a process.”
And a whole new group of consumers could soon be taking daily pill versions of GLP-1 medications. It’s too soon to tell if oral GLP-1 drugs will result in more consistent usage or higher quit rates and to know who exactly is trying the pill version over the injectable.
“I don’t have a crystal ball, but my guess is from our survey that the folks using the oral version of the drug will be a new set of people, because one of the barriers to trial was — as can be expected — a lot of people don’t like to take shots of injections,” Johnson said.
There is one prediction that is widely accepted: the pill version will mean much higher adoption of GLP-1 drugs.
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