TAT Launches Surf Therapy as Thailand’s Coastal Wellness Tourism Model

The “Thailand Surf Therapy Real Experience and Trust Building Journey” in Phang-nga, organized by TAT, showcases surf-based wellness for emotional healing, enhancing Thailand’s coastal tourism and wellness offerings.

Launch of Thailand Surf Therapy

In June 2026, the Tourism Authority of Thailand (TAT) organized the “Thailand Surf Therapy Real Experience and Trust Building Journey” in Phang-nga. This initiative precedes the concept’s official unveiling at Thailand Health Excellence 2026 on 30 June. Collaborating with Prince of Songkla University, La Vita Sana, and international partner Waves for Change, the event gathered 36 tourism and wellness stakeholders to explore surf therapy’s potential in boosting coastal tourism and wellness.

Integrating Wellness and Coastal Tourism

The event’s programme included a “Discover Talk” session on surf therapy, led by Waves for Change’s Lian Papier, and practical surf therapy experiences at Memories Beach. Participants learned about surf therapy’s role in emotional and mental well-being, advancing Thailand’s wellness tourism. The event continued with activities like “Wellness-Breath with the Ocean” using Tibetan bowls, enhancing coastal experiences, and preparing for diverse surf-based wellness programs aimed at stress management.

Future of Thailand Surf Therapy

The Thailand Surf Therapy model aims to integrate international surf therapy techniques with local Thai identities to enrich the wellness tourism landscape. Supported by Span Global through the Rise On Wave network, the initiative includes varied programs such as the Wave Reset and Ocean Balance initiatives. At Thailand Health Excellence 2026, TAT will position Thailand as a premier destination for science-based wellness and therapeutic tourism in Asia.

Source : TAT shapes Thailand Surf Therapy as science-based coastal wellness model

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