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Thailand’s Entertainment and Media Sector Poised for THB550 Billion in 2026

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Thailand's Entertainment and Media Sector Poised for THB550 Billion in 2026
  • Thailand’s entertainment and media industry is projected to reach approximately THB550 billion in 2026, reflecting 1.8% growth despite weak consumer spending, according to PwC. Digital advertising, streaming video, and gaming and esports are the primary growth drivers, with internet advertising forecast to grow 41.5% by 2030.
  • PwC projects the sector will reach THB616.1 billion by 2030, at a compound annual growth rate of 3.1%. The firm cautions that sustained success will depend not on AI adoption alone, but on combining technology, data, and creativity to build consumer trust and long-term loyalty.

Digital advertising, gaming, and AI-driven transformation set to power modest but steady growth amid economic headwinds.

Key takeaways

  • Thailand’s entertainment and media industry is projected to reach ~THB550 billion in 2026, up 1.8% from 2025, despite weak consumer spending.
  • Digital advertising, streaming video, and gaming/esports are the fastest-growing segments, with internet advertising alone set to grow 41.5% by 2030.
  • PwC says long-term success will depend on combining AI with creativity to build meaningful, trust-based consumer experiences, not on technology alone.

Thailand’s entertainment and media industry is on track to generate roughly THB550 billion in revenue this year, marking 1.8% growth compared with 2025, according to new projections from PwC. The forecast comes even as the country grapples with soft consumer spending and broader economic uncertainty, underscoring the sector’s relative resilience.

The growth, PwC says, will largely be fueled by an ongoing shift of advertising budgets toward digital platforms, alongside continued expansion in online video, gaming and esports.

Steady Climb Through the Decade

Drawing on its Global Entertainment & Media Outlook 2026 to 2030, PwC projects Thailand’s E&M industry will rise from THB535.8 billion in 2025 to THB545.6 billion this year, before climbing to THB616.1 billion by 2030, a compound annual growth rate of 3.1% over the five years.

Digital segments, including internet advertising, gaming and esports, and streaming video services, are expected to lead that expansion, while traditional media formats continue to lose ground amid shifting consumer habits and advertisers’ migration online.

Tithinun Vankeo, Assurance Partner at PwC Thailand, said that despite the strain on household spending, the industry’s digital shift is giving it a measure of durability. According to Vankeo, businesses are turning to digital channels because they offer sharper audience targeting and better use of AI-driven data insights than conventional media.

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Advertising and Gaming Lead the Charge

Among the standout performers for 2026, internet advertising revenue is projected to climb 13% year on year to THB66.8 billion, streaming video services to grow 11% to THB22.9 billion, and gaming and esports to expand 12% to THB52.3 billion.

Looking further ahead, PwC expects the internet advertising market to grow 41.5% between 2026 and 2030, reaching THB94.6 billion, while gaming and esports revenue could rise 41% over the same stretch to THB71 billion, driven by widespread smartphone use, popular mass market titles and expanding digital distribution.

AI as Enabler, Not Endpoint

While artificial intelligence is reshaping how content is produced, distributed, and monetized, PwC’s report suggests the human appetite for connection and meaningful experience remains the industry’s core driver. Live and interactive formats, including concerts, sporting events, and other experiential content, continue to hold consumer appeal and generate durable value for media companies.

Vankeo argued that the industry’s next test isn’t simply deploying AI for efficiency gains, but using technology and data to craft experiences that feel genuinely relevant to audiences. Companies that pair AI capabilities with strong creative content and deeper engagement, she said, will be best placed to differentiate themselves over time.

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She added that as competition intensifies, lasting advantage will come not from having the most advanced technology alone, but from blending AI, data, and creativity to build trust and long-term consumer loyalty.

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Vertu in pole position as one of the UK’s Top 100 Apprenticeship Employers

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Vertu emerged as as the highest-ranked automotive retail group on the high profile list

Some of Vertu's apprentices with senior management

Some of Vertu’s apprentices with senior management(Image: Matt Roberts)

Gateshead vehicle retail giant Vertu Motors plc has been recognised as one of the UK’s Top 100 Apprenticeship Employers for 2026. The firm was the highest-ranked automotive retail group on the national rankings, compiled by the UK Government and HIGHERiN.

The list celebrates organisations across England that demonstrate a strong commitment to apprenticeships through achievement, opportunity and apprentice experience. Bosses at Vertu say its inclusion recognises its success in consistently delivering across all three categories, reinforcing its focus on developing future talent within the business.

The Top 100 and Top 50 SME Apprenticeship Employer lists assess employers on successful completion rates, the breadth and accessibility of opportunities offered – particularly to young people – and the quality of the apprentice experience, as reflected in feedback and reviews.

The company currently supports 285 apprentices, including 12 undertaking degree-level apprenticeships. The group works in partnership with 16 training providers to deliver 26 apprenticeship standards, ensuring skills development aligns with the operational needs of the business.

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In the last financial year, 130 apprentices successfully completed their programmes. During the same period, Vertu welcomed over 50 new apprentices, with a further cohort joining in the current financial year to date.

Robert Forrester, chief executive of Vertu, said: “This recognition highlights the work being done across the business to create meaningful career pathways for young people and older colleagues who are looking to expand their skills and grow within the company.

“Apprenticeships play a vital role in shaping our future workforce, and it is encouraging to see those efforts acknowledged at a national level. Our apprenticeship scheme is focused on giving people the opportunity to gain skills, qualifications and experience that puts them on the road to a rewarding career within the automotive sector.

“Apprenticeships bring fresh perspectives and energy into the organisation, while also supporting colleagues to progress and build long-term careers. The breadth of programmes we offer ensures people can develop in a wide range of roles, from technical specialisms through to leadership pathways.

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“In fact, we have a number of colleagues who started on our Degree Apprenticeship programme over recent years who have already developed into management level roles across the Group. We are confident that there will be many more over the coming years.”

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Passage Research focuses on identifying variant perception through a blend of fundamental analysis and alternative data. The research process combines detailed financial modeling with real-time datasets to underwrite earnings power, margin durability, and forward expectations.The author has spent over a decade on Wall Street, most recently spending the last five years working in the hedge fund industry as an analyst. Typical coverage spans consumer, TMT, industrials and special situations, with an emphasis on asymmetric risk/reward and catalyst-driven opportunities.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of MSFT either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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I am a full-time analyst interested in a wide range of stocks. With my unique insights and knowledge, I hope to provide other investors with a contrasting view of my portfolio, given my particular background.If you have any questions, feel free to reach out to me via a direct message on Seeking Alpha or leave a comment on one of my articles.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of NOW either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

The analysis is provided exclusively for informational purposes and should not be considered professional investment advice. Before investing, please conduct personal in-depth research and utmost due diligence, as there are many risks associated with the trade, including capital loss.

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Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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