The Tourism Authority of Thailand highlights the “Pay Like a Local” initiative, enhancing cross-border QR payments for tourists. This collaboration involves banks and payment partners, promoting convenience for international visitors.

Introduction to “Pay Like a Local”

Bangkok, 26 June 2026 – The Tourism Authority of Thailand (TAT) is emphasizing the country’s readiness for Cross-Border QR Payment in tourism under the “Pay Like a Local” initiative. This program aims to integrate merchant adoption with traveler awareness, facilitating digital payments for international visitors and presenting new opportunities for Thai businesses. It is a collaborative effort led by the Bank of Thailand, featuring eight notable banks and payment partners such as Alipay and WeChat Pay. The goal is to enhance the ease of QR payments at key tourist attractions across Thailand, with a focus on East Asian markets.

Enhancing the Tourism Experience

Mrs. Sirigesanong Trirattanasongpol, TAT Executive Director for the East Asia Region, highlighted the significance of adapting to changing traveler behavior in regions where mobile payments are prevalent. The Cross-Border QR Payment system is crucial for improving the visitor experience, allowing travelers to use familiar payment methods seamlessly. The initiative supports users from numerous countries, including China and South Korea, reducing cash reliance while providing secure transactions. It positions Thailand as a modern global destination catering to digital-savvy tourists.

Engaging Merchants and Expanding Services

To introduce this initiative effectively, a Merchant Activation Roadshow is underway at Asiatique The Riverfront in Bangkok. This event engages local businesses in embracing QR payments, offering insights, consultations, and registration opportunities. Participating merchants can benefit from promotions and learn about system integration. This follows a successful pilot in Udon Thani aimed at preparing local operators for an expected influx of Chinese tourists. TAT continues to promote broader adoption, aligning with Thailand’s vision of a cutting-edge tourism industry.

Source : TAT highlights Thailand’s “Pay Like a Local” Cross-Border QR Payment readiness

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