Business
The Hershey Co. puffs up LesserEvil portfolio
DANBURY, CONN. — The Hershey Co. is expanding its LesserEvil brand with the launch of Cheezmos.
The organic cheese puffs are formulated with cheddar and avocado oil, with such varieties as cowboy cheddar and blazin’ hot cheddar.
“Cheese puffs are one of the most iconic, nostalgic snacks out there, but they’ve long been filled with ingredients most of us try to avoid,” said Charles Coristine, president and chief executive officer of LesserEvil. “Cheezmos take that classic experience and clean it up without compromising on taste. They’re cheesy, crunchy and snackable, with real ingredients that are as good for you as they taste.”
The non-GMO cheese puffs may be purchased at Whole Foods Markets and Kroger stores in a 7-oz format for $5.99.
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