Business
This Fashion IPO’s Growth Story Looks Flimsy
Reformation, fashion’s latest initial public offering, is full of buzzwords: Sustainability, data-driven design and fast manufacturing are just a few appearing in its filing. But they might not be enough to protect its viral dresses from going stale.
The clothing brand, which became famous for making sustainable dresses that aren’t frumpy, made its public-market debut last week. Its shares are up 7.5% from its offer price, giving the company a market cap of about $1 billion, nearly two times last year’s revenue. That multiple is somewhere between Gap, which fetches a market cap that is about half of its trailing 12-month revenue, and Aritzia ATZ 1.26%increase; up pointing triangle, which trades at four times.
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