TikTok Star & Super Bowl 2026 Halftime Cameo

Alix Earle, the 25-year-old social media influencer turned podcast host and entrepreneur, has solidified her status as one of the most prominent voices in Gen Z digital culture. Known for her candid “Get Ready With Me” videos, relatable storytelling and rapid rise to fame, Earle appeared in a brief but highly visible cameo during Bad Bunny’s Apple Music Super Bowl LX halftime show on Feb. 8, 2026, dancing in the vibrant marketplace set alongside other celebrities.

Born on Dec. 16, 2000, in Boca Raton, Florida, Earle exploded onto TikTok in late 2022 with authentic, unfiltered content that resonated with millions. By early 2026 she boasts over 7 million TikTok followers, a top-ranked podcast, brand partnerships and a growing media presence. Here are 10 essential facts about Alix Earle as she continues to shape influencer culture.

1. Viral Breakthrough with “Get Ready With Me” Videos Earle’s fame ignited in October 2022 when her “Get Ready With Me” (GRWM) videos—casual, chatty routines showing makeup application, outfit choices and personal anecdotes—went massively viral. Viewers connected with her unpolished style, candid confessions about dating, family and mental health, and “hot mess” persona. One early GRWM video amassed tens of millions of views, launching her into TikTok stardom overnight.
2. “Hot Mess With Alix Earle” Podcast Success Launched in September 2023, Earle’s podcast “Hot Mess With Alix Earle” quickly became one of the top-ranked shows on Spotify and Apple Podcasts. Episodes feature candid conversations with friends, celebrities and experts on topics like relationships, mental health, career advice and pop culture. Guests have included Sofia Richie, Olivia Dunne, Kristin Cavallari and her mother Ashley Earle. The podcast’s raw, conversational style mirrors her TikTok content and has helped her build a loyal community.
3. Super Bowl LX Halftime Cameo (2026) During Bad Bunny’s historic Super Bowl halftime performance on Feb. 8, 2026, Earle appeared in the lively Puerto Rican marketplace set, dancing and vibing alongside actors Pedro Pascal, Jessica Alba and fellow influencers. Her brief appearance—captured in viral clips—sparked widespread online buzz, with fans praising her energy and seamless fit in the celebratory segment. The cameo underscored her growing mainstream crossover from social media to major cultural events.
4. Family Background and “Privileged” Narrative Earle grew up in an affluent Boca Raton household. Her father, Thomas “TJ” Earle, is a prominent South Florida real-estate developer and former professional wrestler. Her mother, Ashley, works in the family business. The family’s wealth has occasionally drawn criticism from online detractors who label her content “nepo baby” or disconnected from average experiences. Earle has addressed the narrative directly, emphasizing her hard work and authenticity.
5. Relationship with Braxton Berrios Earle has been in a high-profile relationship with NFL wide receiver Braxton Berrios since late 2023. Berrios, who played for the Miami Dolphins and later the New England Patriots, frequently appears in her content and podcast episodes. The couple’s public romance—marked by joint appearances, supportive posts and shared travel—has become a fan-favorite storyline, with many followers invested in their dynamic.
6. Beauty and Fashion Brand Collaborations Earle has secured lucrative partnerships with major beauty and fashion brands including Rhode (Hailey Bieber’s line), Rare Beauty (Selena Gomez), Fashion Nova, Revolve, Princess Polly and Victoria’s Secret. Her authentic endorsements and GRWM videos drive significant sales, earning her a reputation as one of TikTok’s most influential creators in the beauty space. She has also teased future entrepreneurial ventures in cosmetics and lifestyle.
7. Mental Health Advocacy and Transparency Earle frequently shares struggles with anxiety, body image and the pressures of fame. In podcast episodes and TikToks she has discussed therapy, self-care routines and the challenges of maintaining authenticity online. Her openness has resonated with young followers, many of whom credit her for normalizing mental health conversations among influencers.
8. Education and Early Career Earle attended Redondo Union High School in California before transferring back to Florida. She graduated from the University of Miami in 2023 with a degree in communications and a minor in psychology. While in college she began posting on TikTok, balancing schoolwork with growing online fame. Her degree and communication skills have helped her transition into podcasting and media appearances.
9. Awards and Industry Recognition By 2026 Earle has received multiple honors, including TikTok’s Creator of the Year (2023), Streamy Awards nominations and placements on Forbes’ 30 Under 30 list in the social media category. Her podcast consistently ranks in the top 10 across platforms, and she has been featured in Vogue, Elle, People and Variety. Industry observers credit her with helping redefine influencer authenticity in the post-2022 TikTok era.
10. Current Projects and Future Outlook In 2026 Earle continues expanding her brand through podcasting, brand deals and media appearances. She has hinted at launching her own beauty or lifestyle line and is reportedly developing scripted content projects. With her Super Bowl cameo and growing mainstream appeal, Earle is poised to bridge social media stardom with traditional entertainment, maintaining her “hot mess” relatability while scaling her influence.

From viral GRWM videos to Super Bowl spotlight, Alix Earle embodies the new wave of digital celebrities—authentic, entrepreneurial and deeply connected to her audience. As she navigates fame, relationships and business, her journey continues to inspire and entertain millions.