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Tom Brady launches Good Nut organic coconut water line with Gopuff
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Legendary NFL quarterback Tom Brady’s latest business venture is hitting the beverage shelves in a market expected to reach $11 billion by 2030.
Brady, as part of his latest partnership expansion with Gopuff, announced the launch of Good Nut, a premium line of organic coconut water, on Monday.
With consumers conscious of seeking less processed, lower-sugar beverages today, the market for coconut water continues to rise. Gopuff, the instant commerce leader, identified that customers were buying coconut water, with sales surging at 115% year-over-year on its platform.
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Tom Brady has launched Good Nut on Monday, a premium coconut water in collaboration with Gopuff, the instant commerce leader. (Good Nut/Gopuff / Fox News)
As a result, Brady and Gopuff are capitalizing on the shift.
“Gopuff has a unique ability to understand what consumers want and get great products into their hands in minutes,” Brady said in an exclusive statement to Fox Business. “We had a great experience working together on GOAT Gummies, and that trust made it easy to team up again on Good Nut. From product development to launch, we’ve been aligned on creating something Gopuff customers would actually want to drink.”
TOM BRADY JOINS GOPUFF, INSTANT COMMERCE LEADER, IN MULTIYEAR STRATEGIC PARTNERSHIP
Brady has always been one to think about everything that goes into his body, making coconut water something he aligned with quickly. In fact, the idea began because chocolate coconut water is a staple in the Brady household with himself and his kids.
“It’s something I’ve enjoyed for years, and hydration has always been an important part of my routine, during my playing career and still today,” he said.
“Hydration has always been a big part of my routine, and while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff. With Good Nut, we focused on keeping the ingredients simple and clean, making sure it’s exactly what I’d want in my own fridge.”

Good Nut comes in three different flavor variations with Tom Brady’s launch — original, chocolate and sparkling. (Good Nut/Gopuff / Fox News)
Good Nut uses organic Vietnamese coconuts, delivering a clean, refreshing hydration experience in its 11.8-ounce can. And it also comes in three variations – original, chocolate and sparkling.
“We quickly realized there was an opportunity to shake up the category with a product that tastes incredible, uses great ingredients, and has a bold brand that gets people talking,” Tyler Stewart, head of marketing at Gopuff, said in a statement. “Blending premium products with brands that are playful, unexpected, and don’t take themselves too seriously has become a huge part of how we build together with Tom.
“Whether it’s GOAT Gummies, our lobbying campaign with Super Monday Off, or now Good Nut, we’re always trying to give our customers and fans more of what they want, and of course entertain them a little along the way.”
As Brady said in a statement to Fox Business, “One of the most rewarding parts of this chapter of my life has been building brands from the ground up.” Brady already worked with Gopuff on GOAT Gummies, an organic, vegan snack brand crafted in France that contains no artificial sweeteners, dyes, or flavors, while being made with real fruit.
Now, Brady continues his brand-building post-playing career with yet another health-conscious consumer product.

Tom Brady and Gopuff collaborated on his latest brand-building with Good Nut, a premium coconut water to deliver elite-level hydration. (Good Nut/Gopuff / Fox News)
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“With Good Nut, we wanted to create something fun that people would genuinely enjoy. It’s been exciting to bring that vision to life,” he said.
Good Nut is available exclusively on Gopuff at $3.29 per can, with discounted pricing of $2.96 per can for FAM members on the platform.
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The sharp slowdown followed weak sentiments in the equity market during the preceding quarter. The BSE Sensex had fallen nearly 16% to 71,947 by the end of March, amid escalating geo-political tensions in West Asia. Retail investors often take cues from recent market performance while making investments. Although market sentiment improved in the June quarter, with the Sensex rising nearly 5% to 76,479 by the end of June, the recovery did little to revive NFO fundraising.
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“NFO activity is closely linked to market sentiment and performance. During rising markets, positive returns tend to improve investor confidence, encouraging AMCs to launch more new schemes and attracting greater retail participation,” Rishi Kohli, chief investment officer, Jio BlackRock Asset Management told ET, adding that the impact of market conditions is not uniform across all NFOs. Schemes launched by established AMCs and managed by fund managers with a proven track record, or NFOs offering product differentiation can continue to attract investor interest even during volatile periods.
AgenciesPassive funds dominated new launches in the June 2026 quarter. Of the 31 NFOs launched by AMCs, 26 were index funds and ETFs, which collectively mobilised Rs 1,024 crore.
AMFI data indicates that the first quarter of a financial year has historically been a weak period for NFO mobilisation compared with the rest of the year. SIP inflow, on the other hand, has remained largely unfazed by stock market volatility, reaching Rs 31,115 crore in April, Rs 30,954 crore in May and Rs 31,781 crore in June.
“The headline strength in SIP inflow is driven largely by contributions from new mutual fund investors,” Swarup Mohanty, CEO of Mirae Asset Investment Managers told ET citing that a section of existing investors, however, has either paused or reduced investments amid heightened market volatility.
Mohanty expects SIP inflow to strengthen further from the current `25,000-30,000 crore monthly range, eventually reaching `40,000 crore a month over the next two years.
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FIIs increase PSU exposure, trim stakes in private banks
HDFC Bank, India’s biggest by value and largely considered the benchmark-setter in prudential banking over the past two decades, has seen its FII ownership shrink more than 6 percentage points to 36.26%. The story is similar at Kotak Mahindra Bank, where overseas fund ownership has fallen 5.48 percentage points by the end of June.
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FII equity in ICICI Bank is down 4.21 percentage points, Axis Bank 2.45 percentage points, and IndusInd Bank 4.31 percentage points. By contrast, their stake has climbed 4 percentage points in the Bank of Maharashtra. Bank of India (up 3.34 percentage points) and Bank of Baroda (up 2.06 percentage points) appear to be the other two major PSU lender beneficiaries from the shift in focus by FIIs. Analysts say that the FIIs are moving their money based on the returns they are getting. The premium that private sector banks enjoyed has diminished as public sector banks have caught up on a lot of parameters.
AgenciesAs Performance Gap Between rivals Narrows
Vanishing Premiums
“In asset quality, underwriting and loan growth there is not much to choose between both these groups which means the thesis of PSU underperformance is no longer valid,” said Siddharth Rajpurohit, an analyst at Systematix Shares and Stocks. “Large private banks are enjoying lower spreads on their retail loans like home and auto loans because of competition. The lines are now blurred, and investors have to cherry pick between banks – not merely PSU or private.”
To be sure, FII holding in PSU banks is largely low, compared with their overall exposure to top-tier private banks, with the 12.68% stake in Canara Bank being the largest for this category of lenders.
To be sure, FII holding in PSU banks is largely low, compared with their overall exposure to toptier private banks, with the 12.68% stake in Canara Bank being the largest for this category of lenders. By contrast, they collectively own nearly 40% in Axis Bank, in which FII ownership is the largest among private lenders. The shift by FIIs toward PSU banks has boosted their share prices, which have climbed for the past two years as better PSU performance has also coincided with corporate governance issues at some of the large private sector banks.
Analysts say that the stock market performance of some private banks with high FII holdings — HDFC Bank, IndusInd and Kotak Mahindra — has been below average in the past few years because of diverse reasons.
“On the other hand, PSU bank profitability has improved as they have come out of their asset quality issues and subsequent restrictions imposed by the regulator,” said Anmol Das, research head, Swyon Advisors, an alternative investment fund.
“The government’s assertion that they will have to manage their own capital has also helped in a way. Corporate growth has also slowed; so there are no bulky defaults and the shift toward retail also means higher yields. All these factors are reasons FIIs must have taken a liking to these banks.”
Data analysed by ET shows that the Nifty PSU Bank index has risen 14.42% Since July 1, 2024, beating the 4.51% growth in the private bank index in that period. Indian Bank is the top gainer in that period with a 53% rise in its shares followed by a 26% gain by Bank of Maharashtra and Union Bank of India, respectively.
Yuvraj Choudhary, analyst, Anand Rathi Securities, said PSU banks have outpaced their private sector counterparts in return on equity (RoE) in the last two years. “Aggregate PSU RoE is 15% higher than the aggregate private bank RoE of 12%. PSU banks have outpaced their private sector counterparts for the last eight quarters and on course for the ninth one,” Choudhary said. “They have gained market share, improved asset quality and that is reflected in their book value.” Relative improved performance explains the diminishing premiums — and the increasing interest of FIIs toward state-owned lenders.
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Memory-chip maker SK Hynix dropped 11% after its American depositary receipts (ADRs) in New York fell to a record low and slipped below their initial US offering price. Samsung Electronics, another heavyweight in the index, declined 9.15%. Together, SK Hynix and Samsung Electronics account for more than half of the KOSPI’s weighting, amplifying the impact of the semiconductor sell-off on the broader market.
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1. AI spending worries
Fresh concerns over the scale of artificial intelligence spending added to the pressure on semiconductor stocks even as falling oil prices further after potential talks between US and Iran.
The central question for investors is whether companies pouring billions of dollars into artificial intelligence will be able to generate enough returns to justify the spending. Chip stocks remained under pressure in the US as well, with the Philadelphia Semiconductor Index extending its decline for a third consecutive session.
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Developments in China added to investor concerns. ChangXin Memory Technologies (CXMT) made a blockbuster market debut, soaring nearly 500%, while reports emerged that a Chinese state-backed company had started producing immersion DUV lithography equipment.”The market’s concern lies less in CXMT’s current earnings and more in its potential for accelerated capacity expansion to rival Korean companies and technology development following its IPO,” Kim Seok-hwan, a Seoul-based market analyst at Mirae Asset Securities, told Reuters.
The broader MSCI Asia Pacific Index fell 2.92%, with technology stocks bearing the brunt of the losses. The Kospi dropped 7.89%, while Japan’s Nikkei declined 3.86%% and the Topix fell 2.77%.
3. US Fed commentary
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The US Federal Reserve will begin its two-day policy meeting on Tuesday and is widely expected to leave interest rates unchanged on Wednesday.
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4. Weak global cues
US stock futures also edged lower in early Asian trading on Tuesday as investors braced for a busy week of megacap earnings and awaited the Federal Reserve’s rate decision. S&P 500 futures fell 0.3%, while Nasdaq 100 futures declined 0.2%. Dow futures gained 24 points, or 0.05%.
The moves came after a mixed session on Wall Street. The 30-stock Dow climbed more than 260 points, or around 0.5%, while the S&P 500 posted a modest gain as oil prices retreated following a pause in fighting in the Middle East.
The Nasdaq Composite, however, slipped 0.2% as a sell-off in semiconductor stocks weighed on the tech-heavy index.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
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A Trump administration official is touting the recently launched Trump Accounts as a means to boost young Americans’ financial literacy and appreciation for capitalism by giving them experience that draws them away from “poisonous ideologies” such as socialism.
Comptroller of the Currency Jonathan Gould spoke at a planning meeting for the Financial Literacy and Education Commission on Tuesday and said in remarks reviewed exclusively by FOX Business that Trump Accounts can help Americans understand how the financial system and markets work, showing the benefits of capitalism.
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Trump Accounts officially launched earlier this month. (Win McNamee/Getty Images)
“If financial illiteracy leads to socialism and other poisonous ideologies proliferating on college campuses and in certain cities, Trump Accounts can be the antidote, minting a generation of capitalists who believe in America, build wealth, invest in their communities, and own a share in our nation’s economic success,” Gould added.
WHAT ARE THE INVESTMENT OPTIONS FOR TRUMP ACCOUNTS?
Trump Accounts were created by the One Big Beautiful Bill Act last year and were formally launched on July 4.
The initiative creates tax-advantaged investment savings accounts for eligible children, with those born between 2025 and 2028 given $1,000 in seed money from the federal government. Parents and guardians may contribute up to $5,000 per year to the accounts belonging to their children, while a parent’s employer can contribute up to $2,500 annually without impacting the employee’s taxable income.

Pedestrians walk past an American flag displayed outside of the New York Stock Exchange (NYSE) in New York, U.S., on Sept. 12, 2016. (Michael Nagle/Bloomberg via Getty Images)
Funds in Trump Accounts may be invested into low-cost index funds with broad, diversified exposure to the U.S. stock market.
Over time, proponents of Trump Accounts note that strategy could yield significant returns for Trump Account beneficiaries based on the historical performance of the U.S. stock market.
GOLDMAN SACHS TO CONTRIBUTE $1,000 TO TRUMP ACCOUNTS FOR ELIGIBLE CHILDREN OF EMPLOYEES
An analysis by the White House’s Council of Economic Advisors (CEA) found that based on historical average returns on the U.S. stock market, funds invested in Trump Accounts could grow into a substantial nest egg by the time a child turns 18, depending on how much is contributed over time. The funds could then be used to help pay for education expenses, a down payment on a home, or a jump start on retirement savings.
CEA found that if maximum contributions are made to an account belonging to a child born in 2026, the account balance would reach $303,800 by age 18 and $1,091,900 by age 28 in a medium-returns scenario.
In a low-returns scenario with maximum contributions, balances would be $187,400 by age 18 and $772,200 by age 28; while in CEA’s high-returns illustration, the balances would be $730,400 by age 18 and $1,904,300 by age 28.

The White House released an app for Trump Accounts. (Trump Accounts / Fox News)
If no contributions are made to a Trump Account belonging to a child born in 2026 beyond the $1,000 seed money from the government, the account balance would reach $5,800 by the time they turn 18, with continued compounding growth taking that total to $18,100 by age 28 in CEA’s medium-returns scenario.
HERE’S HOW MUCH TRUMP ACCOUNT BALANCES COULD GROW OVER TIME
Ahead of the program’s official launch, the Treasury Department unveiled the default exchange-traded fund (ETF) that is available to investors now – as well as four other ETF options that will be added to the accounts as alternatives.
The default investment option is the State Street SPDR Portfolio S&P 500 ETF (SPYM), which is a low-cost ETF that tracks the performance of the S&P 500 Index.
Treasury explained it provides broad exposure to the U.S. stock market and has a low fee structure that’s well below the expense ratio limit of 0.1% that was established by law.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| SPYM | STATE STREET® SPDR® PORTFOLIO S&P 500® ETF – USD DIS | 86.99 | +0.03 | +0.03% |
| IVV | ISHARES CORE S&P 500 ETF – USD DIS | 742.55 | +0.19 | +0.03% |
| VTI | VANGUARD TOTAL STOCK MARKET ETF – USD DIS | 365.18 | +0.38 | +0.10% |
| SPTM | STATE STREET® SPDR® PORTFOLIO S&P 1500® COMPOSITE STOCK MARKET ETF – USD DIS | 89.87 | +0.07 | +0.08% |
| ITOT | ISHARES TRUST CORE S&P TOTAL US STOCK MKT | 162.10 | +0.10 | +0.06% |
Four other low-cost ETFs that track broad indexes will be added to the Trump Accounts lineup of investment options:
- iShares Core S&P 500 ETF (IVV)
- Vanguard Total Stock Market ETF (VTI)
- State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF (SPTM)
- iShares Core S&P Total U.S. Stock Market ETF (ITOT)
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Treasury indicated at the time of the announcement that it expected the functionality for additional investment options to roll out in the coming months, which would let parents or guardians allocate funds across the additional options.
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