Verve Group SE (MGIMF) Discusses Platform Business Evolution and Focus on Responsible Advertising Solutions Transcript

Unknown Attendee

Welcome to the Platform Summit. So this second session is dedicated to the Verve Group SE, and I would like to welcome CEO, Remco Westermann, who will give us some insights about Verve’s platform business, followed by a Q&A session. And with that, we’re excited, and I hand over to you, Remco.

Remco Westermann
CEO & Director

Thank you very much. I’m happy to be here. Yes, I would like to present the company and then afterwards, of course, give time for questions, I would start. I would go to the first page, give an overview of what we do or what our focus is. Let me start with our mission. Let’s make media better. We think that in advertising, which is our core market, there is still a lot of money wasted that can be spent a lot better. And that’s the reason that we have, let’s say, are running this company and see a lot of potential in further growing it and helping advertisers to spend their budgets better as well as help publishers to monetize their inventory better.

So that’s the first one of our, let’s say, core focuses is really enabling better outcomes for advertisers and publishers. With responsible advertising solutions, as mentioned, there’s a lot broken in this segment. Therefore, there’s a lot of other things happening. IDs are disappearing. So in that sense, we focus on making it really, yes, quality, good, effective advertising. And then we’re focusing on emerging channels. There’s a lot of channels where you can advertise, a lot of traditional channels like Linear TV, for example. But we’re focusing on the channels where really eyeballs, where people are moving, which is mobile