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(VIDEO) 10 Things You Must Know About Nike’s Neuroscience-Powered Shoes Nike Mind

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Nike Mind

Nike’s Mind platform is one of the brand’s most ambitious innovations yet, blending neuroscience, design and sport psychology into a new category of “sensory footwear.” Here are 10 things you need to know about Nike Mind — and why it matters for the future of performance.

Nike Mind
Nike Mind

1. Nike Mind is Nike’s first neuroscience-based footwear platform

Nike Mind is not just another cushioning or performance foam; it is Nike’s first footwear platform explicitly built around neuroscience and how the brain responds to sensory input from the feet. Developed inside the Nike Mind Science Department, a branch of the Nike Sport Research Lab, the project spent about a decade in research and prototyping before its public debut.

Unlike traditional performance shoes that focus on speed, propulsion or impact protection, Nike Mind is designed to change how athletes feel mentally by stimulating specific neural pathways through underfoot contact. Nike describes it as a “new sensory footwear concept that helps reawaken the foot, the body and the mind,” signaling a shift from pure physical performance to mind–body integration.​

2. It’s built around 22 anatomically mapped foam nodes

At the heart of Nike Mind technology is a system of 22 foam “nodes” mapped to key regions under the foot. These nodes are attached to a flexible base and function like tiny pistons or gimbals that move independently as you walk, stand or shift your weight.

The idea is to target pressure points and mechanoreceptors on the sole, which are directly linked to sensory regions of the brain. By constantly changing the pattern of underfoot stimulation, the nodes amplify sensation and mimic a more natural, varied interaction with the ground than flat cushioning normally provides.

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3. It’s designed for pre-game priming and post-game recovery

Nike Mind shoes are explicitly framed as “pre-game and post-game” tools rather than race-day or in-game performance footwear. Nike says the platform is meant to help athletes prime their nervous systems before competition and then reset or decompress afterward.

During pre-game routines, the sensory stimulation is intended to sharpen focus, heighten awareness and mentally prepare athletes to compete. Post-game, the same technology aims to support recovery by helping the brain and body shift out of high-alert competition mode and into a calmer, more grounded state.

4. Nike Mind 001 and Mind 002 launch the line

The first products to feature the technology are Nike Mind 001 and Nike Mind 002. Mind 001 is described as a slip-on mule with a minimalist, “directionless” design that’s easy to slide into before or after training. Mind 002 takes the same sensory system and wraps it into a more structured sneaker silhouette for everyday movement and more active use.

Both styles share the 22-node underfoot system, but they target slightly different use cases: the mule emphasizes simplicity and transition, while the sneaker emphasizes stability and versatility for walking, light training and daily wear.

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5. The goal is to quiet the brain’s “default mode network”

One of the most striking claims behind Nike Mind is neurological: the shoes are designed to help disengage the brain’s default mode network (DMN) and activate the sensorimotor network. The DMN is associated with mind-wandering, ruminating and self-referential thoughts, while the sensorimotor network is linked to movement, touch and present-moment engagement.

Nike’s researchers report that in trials, the underfoot sensory pattern from the foam nodes increased activity in brain regions responsible for processing touch and boosted alpha-wave activity associated with meditative or calm-but-alert states. In practical terms, that translates to feeling more grounded, less distracted and more “in the moment” before or after competition.

6. Nike built a dedicated Mind Science Department

To create Nike Mind, the company formed a specialized Mind Science Department inside its existing Nike Sport Research Lab. This team combines neuroscientists, biomechanists, engineers and designers who study how mechanical inputs at the foot translate into electrical signals in muscles and brain rhythms.

During development, athletes and test subjects were wired to EEGs and other sensors while using Mind prototypes, logging tens of thousands of hours of wear and generating large datasets on how underfoot stimuli shape perception, attention and emotional state. Nike’s Chief Science Officer, Dr. Matthew Nurse, describes the project as an expansion from “studying the body in motion” to studying perception and attention as core elements of performance itself.

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7. Top athletes like Erling Haaland tested the shoes

Elite athletes were heavily involved in Nike Mind’s validation. Manchester City striker Erling Haaland is cited as a key tester; he reportedly praised the shoes for helping him “bring balance to my game,” referencing a feeling of improved mental stability and focus.

Across hundreds of trials with professional athletes, healthcare workers and therapists, wearers consistently reported heightened awareness, sharper focus and a sense of being more grounded and in control. Those subjective reports line up with the neuroscientific data showing shifts in sensory networks and meditation-like brain activity when Mind shoes are used properly.

8. Mind is about mental engagement, not max speed

Nike is clear that Mind 001 and Mind 002 are not racing shoes or performance trainers in the traditional sense. Instead, the design brief focuses on mental engagement, flow state and recovery—what Nike calls “holistic performance.”​

The footwear is “directionless by design,” which means it’s not optimized for a specific gait pattern or sprinting efficiency but for free movement, shifting weight, micro-adjustments and sensory exploration. The goal is to give athletes and everyday wearers a tool they can use before, between or after high-intensity sessions to re-center mentally, rather than something to shave seconds off a race.

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9. The design language is minimal, tactile and “mindful”

Aesthetically, Nike Mind 001 and 002 lean into a clean, futuristic minimalism that underscores their role as sensory tools rather than flashy performance sneakers. The uppers favor simple lines, soft materials and easy entries, while the visible underfoot node structure and flexible base signal the technology underneath.

Materials were chosen for comfort and “consciousness”—soft yet supportive foams, flexible platforms and water-resistant bonding that allow the nodes to move freely in all directions. Every design choice is meant to keep your attention on how the shoe feels, not just how it looks, reinforcing Nike’s pitch that Mind is about reconnecting the wearer with their own body and environment.

10. Nike sees Mind as “chapter one” of brain-focused gear

Nike executives repeatedly describe Mind as just the beginning of a much larger move into brain-centered performance products. Dr. Matthew Nurse has called Mind 001 and 002 “chapter one of the feet,” suggesting that future chapters may target other parts of the body and broader emotional or cognitive states.

The company frames Mind as a “sensory intervention” and hints at expanding neuro-informed design into apparel and accessories that influence how we feel—calm, energized, focused—through touch, pressure, temperature and other stimuli. That vision positions Nike not just as a maker of shoes and clothing, but as an early player in consumer neurotechnology, where what you wear is deliberately engineered to shape your mind as much as your muscles.

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In short, Nike Mind is less about running faster and more about feeling more present, focused and resilient—using your feet as a direct doorway into your brain.

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Yields Tick Up After Treasury’s Latest Borrowing Plan

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Yields Tick Up After Treasury's Latest Borrowing Plan

Treasury said it doesn’t plan to change note-and-bond auctions “for at least the next several quarters,” which was as expected.

It also continues to evaluate demand for different Treasurys as it considers increasing future auction sizes.

Using new language, the Treasury said it is monitoring Federal Reserve purchases of short-term Treasury bills and “growing demand for Treasury bills from the private sector.”

That signals officials think that they could lean more on bills for funding than in the past.

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In recent trading, the yield on the 10-year Treasury note was 4.286%, according to Tradeweb, up from 4.272% on Tuesday.

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Berkeley file US$1.25b claim against Spain over Salamanca issues

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Berkeley file US$1.25b claim against Spain over Salamanca issues

A subsidiary of Perth-based uranium miner Berkeley Energia has filed a US$1.25 billion compensation claim against Spain over its hamstrung Salamanca uranium project.

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Bitcoin price hits lowest level since Trump took office

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Bitcoin price hits lowest level since Trump took office

Bitcoin prices tend to be volatile, but analysts with Deutsche Bank said in a note on Wednesday that the latest drop was “triggered by” Trump’s nomination of Kevin Warsh, as the new chair of the Federal Reserve. Some believe he will take a more “hawkish” approach, keeping interest rates higher, whereas looser monetary policy tends to support investment in assets such as crypto currencies.

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The Czech Tennis Phenom Breaking Into the WTA Top 100

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10 Must-Know Facts About Sara Bejlek

At only 20 years old, Sara Bejlek has already established herself as one of the most promising young talents on the WTA Tour. The Czech left-hander, once the world’s No. 4 junior, has transitioned to the professional ranks with impressive speed and maturity. In 2026 she sits inside the top 100 for the first time in her career and is widely regarded as the next big breakout star from the tennis powerhouse nation that produced Petra Kvitová, Karolína Plíšková, Barbora Krejčíková and Markéta Vondroušová.

Here are the 10 essential things every tennis fan should know about Sara Bejlek right now.

1. Record-Setting Junior Career

Bejlek was one of the most dominant juniors of her generation. She reached a career-high junior ranking of No. 4 in the world and won four ITF junior titles, including back-to-back Grade 1 titles in 2021 (Czech Indoor and Czech Open). She made the semifinals of the 2022 Australian Open juniors and the quarterfinals of the French Open juniors the same year. Her junior highlight came at the 2021 US Open juniors, where she reached the final before falling to Robin Montgomery.

She turned pro full-time at 16 and never looked back.

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2. Fastest Climb to the WTA Top 200

Bejlek cracked the WTA top 200 for the first time in May 2023 at age 17 after winning three consecutive ITF W60 titles on clay (Prerov, Otočec, Prague). She became the youngest Czech woman to reach that milestone since Karolína Muchová in 2015. By the end of 2024 she was ranked No. 139 and in 2025 she finished the year at No. 92—her first top-100 season.

3. Clay-Court Specialist with Serious Power

Bejlek is a classic clay-court player with heavy topspin groundstrokes, excellent movement, and a dangerous lefty forehand that can flatten out into winners. Her average forehand speed on clay exceeds 78 mph, placing her among the fastest-hitting teenagers on tour. She won 78% of her main-draw ITF matches on clay between 2022 and 2025.

She is particularly dangerous when dictating with her forehand from the baseline and using sharp angles to open the court.

4. Breakthrough 2025 Season: First WTA Quarterfinal & Top-100 Finish

2025 was the breakout year. Bejlek reached her first WTA quarterfinal at the Prague Open in July (lost to Linda Nosková), made the third round of the US Open as a qualifier (defeating former top-20 player Elise Mertens), and finished the season inside the top 100 for the first time. She won two ITF W75 titles and reached the final of an ITF W100, posting a 52–19 win-loss record.

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5. First WTA-Level Win Over a Top-20 Player

In the second round of the 2025 US Open, Bejlek defeated world No. 18 Elise Mertens 6–4, 7–5 in a tense three-set battle that lasted 2 hours 18 minutes. It was her first victory over a top-20 opponent and the biggest win of her career at the time. She followed it with a gritty third-round loss to eventual semifinalist Jessica Pegula.

6. Mental Toughness & Clutch Play

Bejlek has already shown championship-level composure in deciding sets. In 2025 she won 14 of her last 17 deciding sets and converted 68% of her break points in matches that went the distance. Coaches and opponents frequently praise her “ice-in-the-veins” mentality on big points.

7. Left-Handed Advantage & Serve Potential

As a lefty, Bejlek creates unique angles with her forehand and serve that right-handers find difficult to read. Her first serve averages 105–108 mph and she has been working intensively on adding kick and slice variety to her second serve. Analysts believe her serve could become a significant weapon once she adds more consistency and placement.

8. Czech Tennis Factory Continues to Produce

Bejlek is the latest product of the Czech tennis development system that has produced more Grand Slam champions per capita than any other nation over the last 15 years. She trains at the Prague Tennis Academy under coach David Škoch (former Davis Cup player) and frequently practices with Karolína Muchová and Linda Nosková. The Czech Republic now has six women ranked inside the top 100 in early 2026 — the most of any country outside the United States.

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9. Off-Court Personality & Growing Brand

Bejlek is known for her dry humor, love of heavy metal music (she has Metallica and Slipknot tattoos), and candid interviews. She frequently engages with fans on social media and has built a loyal following in Central Europe. Her signature celebration—a quick double fist-pump followed by a point to the sky—has become recognizable.

She signed endorsement deals with Nike, Babolat, and a Czech energy-drink brand in 2025 and is starting to appear in fashion campaigns in Prague.

10. 2026 Goals: Top 50, First WTA Title & Grand Slam Fourth Round

Entering the 2026 season ranked No. 92, Bejlek is projected by most analysts to finish the year inside the top 50. Her goals are clear: win her first WTA title, reach the fourth round of a Grand Slam, and break into the top 40. With a healthy clay-court swing (she excels in Europe’s spring swing) and continued improvement on hard courts, many believe 2026 could be the year she truly announces herself as a top-30 player.

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Canada unveils auto industry plan in latest pivot away from US

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Canada unveils auto industry plan in latest pivot away from US

The steps to bolster Canada’s auto industry come as Trump’s tariffs strain the sector and threaten jobs.

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Illumina, Inc. (ILMN) Q4 2025 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Illumina, Inc. (ILMN) Q4 2025 Earnings Call February 5, 2026 4:30 PM EST

Company Participants

Conor Noel McNamara – VP of Investor Relations
Jacob Thaysen – CEO, Interim Chief Commercial Officer & Director
Ankur Dhingra – Chief Financial Officer

Conference Call Participants

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Douglas Schenkel – Wolfe Research, LLC
Vijay Kumar – Evercore ISI Institutional Equities, Research Division
Puneet Souda – Leerink Partners LLC, Research Division
Tycho Peterson – Jefferies LLC, Research Division
Michael Ryskin – BofA Securities, Research Division
Kyle Mikson – Canaccord Genuity Corp., Research Division
Daniel Arias – Stifel, Nicolaus & Company, Incorporated, Research Division
Jack Meehan – Nephron Research LLC
Casey Woodring – JPMorgan Chase & Co, Research Division
David Westenberg – Piper Sandler & Co., Research Division
Subhalaxmi Nambi – Guggenheim Securities, LLC, Research Division

Presentation

Operator

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Good day, ladies and gentlemen. Welcome to the Fourth Quarter 2025 Illumina Earnings Conference Call. [Operator Instructions] Please be advised that today’s conference is being recorded. I would now like to hand the call over to Head of Investor Relations, Conor McNamara.

Conor Noel McNamara
VP of Investor Relations

Hello, everyone, and welcome to Illumina’s Fourth Quarter 2025 Earnings Call. Today, we will review our financial results released after the market close and provide prepared remarks before opening the line for Q&A. Our earnings release is available in the Investor Relations section of illumina.com. Joining us on today’s call are Jacob Thaysen, Chief Executive Officer; and Ankur Dhingra, Chief Financial Officer. Jacob will start with an update on Illumina’s business, followed by Ankur’s review of the company’s financials.

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We will be discussing certain non-GAAP financial measures on today’s call, and a reconciliation to GAAP can be found in today’s release and in the supplementary data available on our website. Please note that unless otherwise stated or when referring to end markets, all year-over-year revenue growth rates discussed in our prepared remarks are

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Share price plummets 15% after disappointing sales.

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Jennifer Garner’s Once Upon a Farm raises nearly $198 million in US IPO

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Jennifer Garner’s Once Upon a Farm raises nearly $198 million in US IPO


Jennifer Garner’s Once Upon a Farm raises nearly $198 million in US IPO

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Wall Street ends sharply down as AI worries weigh

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Wall Street ends sharply down as AI worries weigh

Wall Street ended sharply lower on Thursday, with the Nasdaq dragged to its ‍lowest since November by losses in Microsoft, Amazon and other tech heavyweights after Alphabet said it could double capital spending on AI in the race to dominate the ​emerging technology.

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