BLACKPINK’s long-awaited third mini album *DEADLINE* exploded onto the charts, selling 1,461,785 physical copies worldwide on its first day of release February 27, 2026, according to real-time data from South Korea’s Hanteo Chart. The figure sets a new benchmark as the highest single-day album sales ever recorded for a K-pop girl group, surpassing previous records and cementing the quartet’s dominance in the industry.

YG Entertainment confirmed the tally early February 28, stating the EP not only marks BLACKPINK’s personal best but also establishes the group as the first female K-pop act to achieve multiple million-copy first-day sales. Their 2022 full-length *Born Pink* previously crossed 1.01 million on debut day, while *DEADLINE* nearly 50% higher at launch.

The achievement eclipses aespa’s 2023 mini-album *My World* (1.37 million copies on day one), NewJeans’ *Get Up* (1.19 million) and LE SSERAFIM’s *UNFORGIVEN* (1.02 million), making BLACKPINK the undisputed leader among girl groups on Hanteo’s historical rankings. It also ranks as the second-highest first-day total for any K-pop album in 2026 so far, trailing only ENHYPEN’s *THE SIN: VANISH* (over 1.65 million copies).

*DEADLINE* dropped at 2 p.m. KST February 27, ending a three-year-and-five-month hiatus since *Born Pink*. The six-track EP features the lead single “GO,” which quickly climbed to No. 1 on YouTube’s worldwide trending videos within hours and amassed over 21 million views in its first 24 hours. The album topped iTunes Top Albums charts in 32 countries and regions, while “GO” ranked high on domestic platforms like Melon’s Top 100.

Fans, known as BLINKs, drove the massive sales through pre-orders, fan cafe events and global album bundles. Versions including photobooks, posters and exclusive merchandise fueled demand, with Weverse Shop and other platforms reporting swift sell-outs of limited editions. The group’s global appeal — bolstered by solo successes from Jisoo, Jennie, Rosé and Lisa — translated into strong international pre-sales and day-one purchases.

Industry observers hailed the numbers as evidence of BLACKPINK’s enduring commercial power despite the members’ focus on individual projects in recent years. Jisoo has pursued acting, Jennie launched her label ODD ATELIER, Rosé signed with The Black Label and Atlantic Records, and Lisa formed LLOUD while maintaining YG ties. The comeback reunites the quartet for group activities, including planned promotions and potentially a world tour.

Critics and fans praised *DEADLINE* for blending BLACKPINK’s signature fierce sound with fresh production. Early reviews highlight “GO” as an empowering anthem with sharp beats and confident lyrics, while B-sides explore vulnerability and maturity. The visual rollout, including a high-concept music video for “GO,” amassed millions of views and trended worldwide.

The sales milestone arrives amid a competitive K-pop landscape, where physical album numbers remain a key metric of success despite streaming dominance. Hanteo Chart tracks real-time sales from major retailers, providing a reliable gauge of fan support. BLACKPINK’s achievement underscores the group’s loyal global fandom and strategic timing after prolonged anticipation.

YG Entertainment expressed gratitude to BLINKs, promising more content and activities throughout the promotion cycle. The company teased additional music shows, variety appearances and international engagements in coming weeks.

As *DEADLINE* continues climbing charts, analysts project it could surpass 2 million total sales in its first week, potentially securing a spot among the year’s top sellers. The record-breaking debut reaffirms BLACKPINK’s status as one of K-pop’s biggest acts, capable of shattering barriers even after years apart.

With streaming numbers surging and physical copies flying off shelves, *DEADLINE* marks a triumphant return that sets the bar high for 2026 comebacks.