Business
Wendy’s CEO Aims for Chain to Get Back in the Burger Fight
Bob Wright knows his mission: Get Wendy’s WEN 2.12%increase; up pointing triangle back on its feet.
Since taking the helm as Wendy’s chief executive in May, Wright has been unsparing in his assessment of the burger chain’s challenges. He has told franchisees and investors that the company has shortchanged ingredient quality for cost savings, that service has become uneven and that Wendy’s depends too much on deals.
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