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Wendy’s to close hundreds of US restaurants amid sales decline

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Wendy's to close hundreds of US restaurants amid sales decline

Fast-food giant Wendy’s will close hundreds of its U.S. restaurants as it looks to focus on value and boost lagging sales in the domestic market.

In the October through December quarter, the fast-food giant reported same-store sales, or sales at restaurants open for at least one year, declined 11.3% in the U.S.

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While Wendy’s previously announced late last year its intent to close underperforming restaurants, interim CEO Ken Cook provided more details on Friday during the company’s call with investors.

WENDY’S INTRODUCES NEW VALUE MENU WITH 3 PRICE TIERS

A Wendy's burger and drink on a table at a restaurant.

Wendy’s interim CEO Ken Cook said the company will close 5% to 6% of its restaurants. (Al Drago/Bloomberg via Getty Images)

Cook said that the company shuttered 28 locations in the fourth quarter of 2025 and expects to close 5% to 6% of its 5,959 restaurants, or 298 to 358 locations, in the first half of this year.

The planned closures occur as the fast-food giant continues its turnaround plan dubbed Project Fresh. Announced in October 2025, Wendy’s said the strategy is “designed to revitalize the brand, reignite growth, [and] accelerate profitability.”

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Part of its plan to win back customers is shifting its focus to value, as many core customers still feel strained by higher living costs.

THIS FAST-GROWING CHAIN SAYS ‘NO DISCOUNTS’ – AND IT’S PAYING OFF

A customer goes into one of the Wendy's restaurants in lower Manhattan.

The fast-food chain closed 28 locations in the fourth quarter of 2025, interim CEO Ken Cook said. (Zamek/Viewpress/Getty Images)

“Learning from 2025 around value, we swung the pendulum too far towards limited-time price promotions instead of everyday value,” Cook said during the call.

Rivals like McDonald’s have seen success as they hone in on value for customers. The chain, which has focused heavily on value, reported that its U.S. sales rose 6.8% in the fourth quarter, the biggest jump in roughly two years. It’s CEO, Chris Kempczinski, told investors on Thursday that McDonald’s focused on “delivering leadership in value and affordability, and our efforts are working.”

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MCDONALD’S BRINGS BACK EXTRA VALUE MEALS TO LURE BUDGET-CONSCIOUS CUSTOMERS

Wendy’s joined McDonald’s and other fast-food chains in January when it launched a permanent value menu offering called “Biggie Deals.” It introduced new customization options across three price points: $4, $6 and $8.

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Cook also said 2026 will be a “rebuilding year” for the company, and noted the upcoming rollout of a new chicken sandwich and “cheesy bacon cheeseburger.” 

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“Our focus this year is restoring relevance and rebuilding trust with customers through disciplined execution and marketing,” he said.

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Index Closes Lower Amid Geopolitical Tensions and Oil Volatility

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Dow Jones Today: Index Closes Lower Amid Geopolitical Tensions and

The Dow Jones Industrial Average finished modestly lower on Friday, March 13, 2026, as investors grappled with escalating U.S.-Iran tensions, surging oil prices, and broader market concerns over inflation and economic stability. The blue-chip index closed at 46,558.47, down 119.38 points or 0.26%, capping a volatile week marked by three consecutive sessions of declines and the third straight weekly loss for major benchmarks.

Dow Jones Today: Index Closes Lower Amid Geopolitical Tensions and
Dow Jones Today: Index Closes Lower Amid Geopolitical Tensions and Oil Volatility

Trading volume reached approximately 453.26 million shares, with the index fluctuating in a day’s range from 46,494.63 to 47,123.99. The performance reflected ongoing uncertainty in global energy markets following recent military developments in the Middle East, including U.S. strikes and a partial blockade affecting the Strait of Hormuz. Crude oil prices climbed, stoking fears of persistent inflation and prompting a flight to safety assets like the U.S. dollar.

The Dow’s retreat aligned with broader market weakness. The S&P 500 shed 0.61% to settle at 6,632.19, while the Nasdaq Composite dropped 0.93% to 22,105.36. Year-to-date, the Dow remains positive but has erased much of its earlier 2026 gains, trading well below January highs near 50,000. The index’s 52-week range spans 36,611.78 to 50,512.79, underscoring recent volatility.

Geopolitical factors dominated sentiment. Defense Secretary announcements of expanded strikes against Iranian targets intensified worries about prolonged conflict and supply disruptions. Oil’s ascent pressured energy-sensitive sectors, though some analysts noted potential benefits for U.S. producers like Chevron, which saw gains in prior sessions amid higher crude. Software and tech names led declines, with Salesforce down 3.25%, Apple off 2.15%, and Microsoft slipping 1.57%. On the upside, Boeing rose 2.56%, UnitedHealth gained 1.79%, and Verizon added 1.42%.

The week’s performance highlighted a shift in investor focus from earlier optimism — fueled by hints of de-escalation and oil pullbacks — to renewed caution. Earlier in March, the Dow had rallied on signals the conflict might resolve swiftly, erasing intraday losses and closing higher on select days. By mid-month, however, persistent energy volatility and disappointing economic data contributed to the pullback.

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Analysts from CNBC, Investopedia, and Trading Economics pointed to stagflation risks, with high energy costs forcing repricing of Federal Reserve rate expectations. Despite weak Q4 GDP readings, bond yields climbed, hitting credit-sensitive areas hardest. The S&P 500 posted a 1.6% weekly loss, entering its first three-week losing streak in about a year, while the Dow fell roughly 2% over the period.

Market watchers noted sector rotation amid the turmoil. Defense and energy stocks showed relative strength in spots, while growth-oriented tech lagged. Adobe plunged sharply in recent sessions on guidance misses and leadership changes, amplifying Nasdaq pressure.

Looking ahead, markets eye next week’s data, including potential Fed signals and further geopolitical updates. Futures trading suggested continued choppiness, with E-mini Dow contracts reflecting the recent slide. The index’s price-weighted structure — emphasizing higher-priced components — amplified moves in stocks like UnitedHealth and Goldman Sachs during the week’s swings.

The Dow Jones Industrial Average, comprising 30 major U.S. companies across sectors (excluding transportation and utilities), serves as a key barometer of blue-chip performance. Maintained by S&P Dow Jones Indices, it remains a go-to gauge despite criticisms favoring broader measures like the S&P 500.

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For investors, the current environment underscores diversification amid uncertainty. While the index hovers near 46,500, historical resilience suggests potential recovery if tensions ease or oil stabilizes. Traders monitor support levels around recent lows, with resistance near 47,000.

As of Sunday evening in Asia (markets closed for the weekend), no major after-hours developments altered the Friday close. Pre-market indications for Monday, March 16, will depend on weekend news from the Middle East and economic releases.

The Dow’s recent trajectory reflects broader 2026 themes: initial post-election optimism giving way to reality checks from global risks. With the year one-quarter complete, volatility persists as investors balance growth prospects against external shocks.

Whether the index rebounds or extends losses hinges on conflict resolution and energy dynamics. For now, caution prevails in equity markets.

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InvestingPro’s Fair Value flags Lithium Americas 56% drop

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InvestingPro’s Fair Value flags Lithium Americas 56% drop

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What Would It Take to Tip the Economy into Recession?

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What Would It Take to Tip the Economy into Recession?

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The states with the highest and lowest electricity prices in America

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The states with the highest and lowest electricity prices in America

Where Americans live can make a striking difference in what they pay to keep the lights on, with typical monthly electric bills in some states more than triple those in others.

The latest figures from the U.S. Energy Information Administration put the national average residential electricity price at 17.24 cents per kilowatt-hour, up 6% from a year earlier, based on average residential prices and an assumed monthly household use of 900 kilowatt-hours, a common benchmark for a typical home.

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AMERICANS HIT WITH SOARING ELECTRICITY BILLS AS PRICE HIKES OUTPACE INFLATION NATIONWIDE

North Dakota has the lowest average residential rate in the country at 11.02 cents per kilowatt-hour, while Hawaii has the highest at 41.62 cents per kWh. 

But Hawaii’s island geography makes it something of an outlier, leaving California, Rhode Island, Massachusetts and New York among the clearest mainland examples of high electricity costs. Nebraska, Idaho, Oklahoma and Arkansas also rank among the cheapest states.

GAS PRICES SURGE, PINCHING AMERICANS AND HANDING THE GOP A NEW MIDTERM HEADACHE

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A car drives by an electrical grid station in Houston, Texas, US, on Tuesday, Jan. 21, 2025.

Among mainland states, California is one of the most expensive, highlighting how widely electricity costs can differ by location.  (Mark Felix/Bloomberg via Getty Images / Getty Images)

Those differences are not spread evenly across the country. Many of the lower-cost states are clustered in the Plains and parts of the South, while some of the highest prices are concentrated in the Northeast and on the West Coast.

For households already strained by inflation, those differences can translate into a meaningful monthly burden, especially in places where heavy air conditioning or heating use pushes consumption higher. 

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Power transmission towers are seen in Austin, Texas.

Power transmission lines near Austin, Texas, US, on Thursday, June 13, 2024. ( Jordan Vonderhaar/Bloomberg via Getty Images / Getty Images)

The wide gap reflects factors that go beyond politics, including fuel mix, weather, regulation, infrastructure costs and household energy use.

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For consumers, however, the bottom line is simple: where they live can have a major impact on one of the few monthly bills they cannot easily avoid.

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Trump admin uses Defense Production Act to restart California oil operations

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Trump admin uses Defense Production Act to restart California oil operations

The Trump administration invoked the Defense Production Act to order an oil company to restart shuttered offshore operations in California, saying the move is necessary to address oil supply disruption risks and reduce reliance on foreign crude.

Energy Secretary Chris Wright on Friday directed Sable Offshore Corp., an oil and gas company headquartered in Houston, to restore operations at the Santa Ynez Unit and the Santa Ynez Pipeline System off the coast of Santa Barbara, according to a statement from the Department of Energy (DOE).

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The order prioritizes restarting oil production and pipeline capacity to move crude through the Las Flores Pipeline System to Pentland Station, a key inland hub for transporting offshore oil to refineries, and into interstate pipelines.

“California once supplied nearly 40 percent of U.S. oil production, but decades of radical state policies targeting reliable energy sources have driven a decline in domestic output while fuel demand remains among the highest in the nation,” the DOE said. “Today, more than 60 percent of the oil refined in California comes from overseas, with a significant share traveling through the Strait of Hormuz—presenting serious national security threats.”

BURGUM CALLS CALIFORNIA A ‘NATIONAL SECURITY RISK’ AS ENERGY CHIEF WARNS BLUE STATES ARE SKEWING COST AVERAGES

Offshore oil platform standing in the Pacific Ocean in the Dos Cuadras Field near Santa Barbara, California.

Platform B, an offshore oil and gas platform operated by DCOR, LLC, stands in the Dos Cuadras Field off the coast of Santa Barbara, California, on Jan. 15, 2024. (Eric Thayer/Bloomberg via Getty Images / Getty Images)

The agency said Sable’s facility can produce about 50,000 barrels of oil per day, roughly a 15% increase in California’s in-state oil production, and could replace about 1.5 million barrels of foreign crude each month.

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“Today’s order will strengthen America’s oil supply and restore a pipeline system vital to our national security and defense, ensuring that West Coast military installations have the reliable energy critical to military readiness,” Wright said in a statement.

The directive, issued under authorities delegated through the Defense Production Act and related executive orders, also seeks to ensure that oil produced off California’s coast can more efficiently reach domestic refineries.

NEWSOM KNOCKED FOR ‘INSANE’ CALIFORNIA GAS PRICES AFTER BLAMING TRUMP FOR RISING COSTS

Satellite image of multiple offshore oil platforms and an artificial drilling island in the Santa Barbara Channel near the California coastline.

Satellite view of oil platforms off Santa Barbara’s coast, including the Carpinteria Offshore Oil Field, Rincon Oil Field and Rincon Island, an artificial drilling site built in 1958, seen in the Santa Barbara Channel on Jan. 20, 2025. (Gallo Images/Orbital Horizon/Copernicus Sentinel Data 2025 via Getty Images / Getty Images)

California Gov. Gavin Newsom condemned the order Friday, calling the Trump administration’s use of the Defense Production Act “reckless and illegal” and pledging to fight the directive.

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His office argued that restarting the Sable Offshore pipeline would have little effect on global oil prices, citing estimates that its output would represent roughly 0.05% of total oil production.

HOUSE GOP URGES TRUMP TO CHOKE OFF IRAN ALLY’S OIL PROFITS AS MIDDLE EAST TURMOIL SPIKES US GAS PRICES

Multiple offshore oil platforms operating in the Pacific Ocean off the coast of Santa Barbara, California.

Oil platforms stand off the coast of Santa Barbara, California, on Jan. 15, 2024. (Eric Thayer/Bloomberg via Getty Images / Getty Images)

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The governor also pointed to the pipeline’s history, noting that a 2015 spill near Refugio State Beach released more than 140,000 gallons of crude oil and caused widespread environmental and economic damage along the Santa Barbara coast.

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“California will not stand by while the Trump administration attempts to sacrifice our coastal communities, our environment, and our $51 billion coastal economy,” Newsom said in a statement. “The Trump administration and Sable are defying multiple court orders, and we will see them back in court.”

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Thinking Allowed – Debt and Wealth Inequality

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Thinking Allowed - Debt and Wealth Inequality

Available for over a year

What does an 18-month study of residents on a housing estate in southern England tell us about living with debt? Laurie Taylor talks to Ryan Davey from Cardiff University about his new book The Personal Life of Debt – Coercion, Subjectivity and Inequality in Britain, which tries to understand how debt affects people emotionally as well as economically.

Laurie is also joined by Sarah Kerr (LSE International Inequalities Institute), whose book, Wealth, Poverty and Enduring Inequality – Let’s Talk Wealtherty, investigates the stubborn persistence of inequality in the UK. Kerr argues that the gap between top and bottom earners has become entrenched and normalised across generations.

Producer: Natalia Fernandez

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The Inquiry

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The Inquiry

How Poland’s economy became one of Europe’s fastest-growing success stories

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Pinnacle West Vs. Avista: Why I'm Upgrading AVA

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American Electric Power: Strong Q4 Earnings Confirm Data Centers Are A Catalyst (AEP)

Pinnacle West Vs. Avista: Why I'm Upgrading AVA

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We will intervene on energy bills 'if necessary', says Miliband

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We will intervene on energy bills 'if necessary', says Miliband

Oil and gas prices have surged due to the US-Israel war in Iran, with fears over the cost of living.

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InvestingPro Fair Value spotted Movado’s 72% rally in 11 months

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InvestingPro Fair Value spotted Movado’s 72% rally in 11 months

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